The talking machine world (Jan-June 1925)

May 15, 1925 THE TALKING MACHINE WORLD 109 ROYALFONE LOUDSPEAKER UNITS are logical parts of phonograph sales. Tour customers will welcome the chance to hook up radio with the talking machine. Write for details on units and headsets. ROYAL ELECTRICAL LABORATORIES NEWARK. NEW JERSEY DEPT. T. W. New Canadian Distributor for the Outing Portable R. S. Williams & Sons of Toronto to Represent Well-known Portable Talking Machine in Canada — Export Trade Is Growing The Outing Talking Machine Co., Mt. Kisco, N. Y., manufacturer of the Outing portable talking machines, has recently announced through A. J. Cote, president of the company, the appointment of R. S. Williams & Sons, Toronto, Canada, with branches in Montreal and Winnipeg, as distributor for the Outing products in the Dominion of Canada. R. S. Wiliams & Sons are well known throughout the territory as distributors of phonographs and anticipate doing a substantial volume of business in the Outing portables throughout the Dominion of Canada. "The Outing portables, both junior and senior models, have always been in great demand for export to foreign countries, particularly during the last several months, and we have made substantial shipments to New Zealand, Australia, Africa, South America, and other foreign countries. We attribute this to the fact that until recent years there has been very little phonograph business carried on in these countries and as most of them have a population which is very musically inclined it would necessarily follow that once the talking machine was introduced it would win instant popularity. The Outing portable ideally meets the requirements of any country or climate and the fact that it may be used either as a table machine or out-of-doors as a portable has gone far towards establishing it as a best seller in these markets. We are busily engaged in the manufacture of both the junior and senior models in order to take care of the demands for Outing abroad as well as in the United States," said Mr. Cote, in discussing the export business done by his company. Feature Starr Phonographs Knoxville, Tenn., May 6. — An intensive salt s campaign featuring the Starr phonographs and Starr combination unit phonographs and radio sets was recently waged by the Henry G. Trent Furniture Co. for one week. During I his period a widespread advertising campaign was indulged in and the various models of Starr instruments were featured in displays. Othcr Starr dealers in the principal cities of eastern Tennessee co-operated with the Trent organization in making this week a brilliant Starr success. Health Builders, Inc., Move Health Builders, Inc., makers of the Health Builder record sets of Walter Camp's Daily Dozen set to music, and its associated company, The Radiolamp Co., manufacturer of the Radialamp library lamp loud speaker, have moved their headquarters to 254 West Thirty-fourth street. New York City. AUTOMATIC LID SUPPORT Finished in Nickel and Gold Samples on request Patented Dec. 9. 1919: Oct. 25. 1921; Not. 7, 1922. Canada Applied. The Most Dependable Lid Support on the Market Star Machine & Novelty Co./ ,,BI~.nVTU8 Gyrus L. Adler Discusses Radio, Present and Future President of Adler Mfg. Co., Just Before Embarking for England, Makes Some Pertinent Remarks Regarding Situation When the "Leviathan" of the United States Lines sailed Saturday, May 2, on her voyage to Southampton, England, she carried as a passenger one of the leading members of phonograph and radio manufacturing circles, Cyrus L. Adler, president of the Adler Mfg. Co., Inc., of New York and Louisville. Mr. Adler is on his way to London to join Mrs Cyrus L. Adler Adler, who has been abroad for several weeks, in a lour of England and the Continent. In a chat with The World at the New York offices of the Adler Co. shortly before embarking, Mr. Adler made many interesting observations regarding the present conditions of the industry and the future outlook. "It behooves all of USi to take a perspective view of the present situation," Mr. Adler remarked, "and gaze into the future, carefully and seriously. Present conditions in the radio business particularly are the most logical that could be expected when one considers the many errors of commission and omission which have been made on the part of nearly everyone in the industry. "It is high time that the manufacturer, distributor and dealer get together. A good old fashioned set-to around a big stove with a cracker box handy, where the whole problem could be thrashed out and some suggestions made for mutual betterment would be the best thing that could possibly happen. But of course that is impossible. Failing in that, then it looks to me as though the responsibility for taking the initiative is placed definitely upon the shoulders of the manufacturer. He is the original source of both product and policy. From him must come the first action toward the bettering of conditions. "Most modern manufacturers worth talking about realize that their interests are closely bound with those of the dealers who form the final link in their merchandising chain to the consumer. It is impossible to overlook that fact, and the manufacturer who deliberately does so is riding for a fall, make no mistake. No manufacturer can hope for anything approaching lasting success unless he shapes his policies in such a manner that the dealer, as well as himself, will profit thereby. Mere quality of product is not enough. Indeed, the product is merely the beginning. Any experienced manufacturer with a good plant and personnel can build more or less salable merchandise. "In addition, and of fundamental importance, there must be a merchandising plan which embodies protection to the dealer, close co-operation and service to him, careful, thoughtful consideration of his needs and requirements, and the advancement of liberal, living discounts which will enable the dealer to earn a fair and just return on his investment and labor. "The Adler Mfg. Co. feels that it has hit upon the answer to the problem. That answer is embodied in our merchandising policy which protects the dealer by giving him a franchise and insures his profits by allowing him better discounts." Ressler in New Quarters Pomona, Cal., May 6. — The Ressler Music Co., formerly located at 365 West Second street, has taken new, modern quarters in the Investment Building. The piano wareroom and recital hall have been adequately decorated for the display of such pianos as the Baldwin, Ellington, Hamilton and Gulbransen. In addition, up-to-the-minute sheet music and phonograph departments have been created, the latter featuring the Brunswick Radiola as the leader of its line. For Playing All Needle Records on the Edison Diamond Disc Height adjustment screw H enables you to operate the 5-E the same as the y regular Edison Reproducer GOLD OR OXIDIZED nickel ORO-TONE No. 5-E $6.00 Usual Discounts to Dealers $7.50 WITHOUT QUESTION OR DOUBT the No. 5-E is the most perfect equipment made for playing all needle records on the New Edison. ATTACH IN ONE SECOND— Swing it over and lower on the record with the operating lever just the same as when using the Edison reproducer and the Edison record. TONE QUALITY— Deep, rich and powerful. You will be pleased with both the volume and quality of tone. AUTOMATIC SELF-ADJUSTING REPRODUCER— Nothing to get out of order. Compression spring S is compressed by plunger P when pivot screws X are seated, which insures a perfect flexible adjustment at all times. Ask Your Edison Jobber or Send for Sample on 30 Days Approval The Oro-Tone Co. 1000-1010 George Street Chicago, U. S. A.