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116
THE TALKING MACHINE WORLD
May 15, 1925
FROM OUR CHICAGO HEADQUARTERS— (Continued from page 114)
A Better Fibre Needle C«tter for Lew Money RETAIL PRICE *l-°2_
The ALTO
Manufactured by
ALTO MFG. CO.
1647-51 Wolfram St. CHICAGO. ILL.
on the left and an interior on the right. The first named represented a woodland scene, with flowers and trees in the background. A camper's tent was pitched with a brightly burning campfire in front of it. An Operadio portable receiving set rested upon a tree stump, while nearby was a Swanson, Jr., portable phonograph.
The DeLuxe Operadio receiving set, shown in both Tudor and Empire models in walnut cabinets, formed the center of the interior display. On the left were shown pictures of operatic, moving picture, musical comedy and athletic stars, each enjoying music from their Operadio sets. The set itself, surrounded by every part used in its construction, completed the display.
Ajax Co. Establishes Jobbers in South
The Ajax Record Co., of this city, recently launched a campaign to secure State jobbers for its popular race records and a few days ago added the names of the "Arto" Musical Sales Co., Baltimore, distributor for the State of Maryland and Sterchie Bros., Knoxville, Tenn., jobbers for that State.
Death of E. G. Sabelli Regretted
News of the death of E. G. Sabelli, export manager of the United Mfg. & Distributing Co., on April 23, came as a shock to his many friends in the trade. Mr. Sabelli suffered an at
tack of heart trouble, was ill for a very few days, and died suddenly at St. Luke's Hospital, Chicago. He was born in Italy forty-nine years ago, received a fine education in Italian schools and rose to the position of captain in the army of his native land. About two years ago he accepted the position of export manager of the United Mfg. & Distributing Co. and lived up to his reputation of being one of the best export men in the United States. According to executives of that firm, Mr. Sabelli succeeded in building up the foreign business to a surprising figure. He was a man of wide experience and acquaintance, had circled the globe many times, was a fluent linguist, and had the faculty of winning and holding friends. His loss will be keenly felt by his business associates and his vast circle of friends.
Establishes New Jobbing Connections E. A. Fearn, president of the Consolidated Talking Machine Co., spent several days during the latter part of April at the Detroit Consolidated branch. Since the death of John P. Fearn, Detroit manager, several weeks ago, no appointment has been made, but the activities of the firm are being carried on by the other executives.
Mr. Fearn returned from a Southern trip several weeks ago during the course of which he established several new jobbing connections for the popular Swanson, Jr., portable phonograph. The new jobbers are reporting a fine reception in the trade for the Consolidated product and have been placing large repeat orders.
Okeh Race Records Featured
The General Phonograph Corp. has attracted much attention to its race records through the intensive advertising campaign which it is waging in the Chicago Defender, the publication devoted exclusively to the news and interests of the colored population of this city. Fullpage advertisements, featuring the different colored artists, appear once a month, in addition to the space used in the regular issues.
THE PERFECT REPRODUCER
Tone loud and pleasing Handsome material and design Black— 22.50, Shell— 25.00
American Electric Company
State and 64th Sts.
CHICAGO
The sales messages contained in these advertisements are exceptionally high-type dialect, especially prepared to appeal to the colored race. Artists recently featured were "Butterbeans and Susie" and Sippie Wallace.
Espenhains Featuring Columbia Line Among the recent important deals closed by W. E. Pugh, of the sales staff of the local Columbia branch, was the appointment of Espen
Espenhains Fine Columbia Window
hains, well-known department store in Milwaukee, Wis., as a Columbia dealer. The accompanying illustration shows how this successful establishment is featuring Columbia records (Continued on page 118)
Fletcher No. 3 Brass-Drawn Tone Arm
Non -Vibrating
One Piece Hexagon Taper
The best that money and skill can produce is now ready for the market at a minimum price. Plays all records and is equipped with the regular Fletcher Reproducer, which is scientifically constructed, and which really reproduces either vocal or instrumental music.
Write for samples and quantity quotations specif ying 8]^ or 9]/^ length. Money back guarantee covers all sample orders.
Reproducer and Connection
for
NEW EDISON
Plays all Records
Dealers, Send for Prices and Terms
Fletcher "Straight" and Fletcher "Universal" still made and carried in stock
FLETCHERWICKES COMPANY
116-122 WEST ILLINOIS STREET, CHICAGO