The talking machine world (Jan-June 1925)

130 THE TALKING MACHINE WORLD May 15, 1925 New Jewett Sales Policy Gives Exclusive Franchises Jewett Radio & Phono. Co. Will Lessen Number of Jobbers and Dealers by Granting Exclusive Territories — Five-tube Set Announced T. F. W. Meyer, general sales manager of the Jewett Radio & Phonograph Co., Pontiac, Mich., manufacturer of the Jewett Superspeaker, Highboy and other radio products, was a visitor to New York last week and while here announced the advent of the Jewett five-tube radio set. In connection with this important announcement Mr. Meyer also set forth in detail the new Jewett sales policy, which will undoubtedly prove of keen interest to the radio industry as a whole. A statement by Mr. Meyer regarding this new distribution plan was as follows: "With the advent of the Jewett set, which becomes part of our line this Summer, the Jewett products enter a new era of distribution. Its basis will be one of protection to the distributor. To effect this a highly restrictive policy will be put into effect. The number of our distributors will be greatly reduced; likewise the number of dealers. "Those to whom will be issued a franchise to merchandise Jewett products will be the fortunate possessors of an iron-clad contract, guaranteeing them a specific territory in which to do business unhampered by competition with any other Jewett distributor. "They will be protected absolutely against any price-cutting or any other practice which will tend to lessen the value of their franchise. They will be supported by the soundest merchandising practice and a sound and consistent advertising and publicity policy in addition to A-l grade of product. "This policy is certain to reap rich rewards for the distributors and dealers to whom the franchise is awarded. Naturally the Jewett Co. must pick as its representatives distributors and dealers whose standing is such as to make the most of this plan. It goes without saying that our whole idea is to eliminate what the radio trade commonly refers to as the 'gyp.' The distributors and dealers we want to enfranchise are those whose financial .standing, whose past trade practice and whose future prospects make certain that they will handle the Jewett line with the care and energy that is necessary to insure a profit right down the line from manufacturer to distributor to the dealer — and finally to insure satisfied customers. "How close we are gojng to hew to the line we have laid out is quickly apparent when we say that in such big metropolitan centers as New York and Chicago there will be only one distributor to serve the trade. "It will be the duly of this distributor to allot the franchises to the dealers, but the Jewett Co. reserves the right to pass on each such franchise before it is accepted. "Just as each distributor in his respective territory is protected against competition, so will each dealer be protected against competition in the trade zone he serves. "This policy of merchandising Jewett radio apparatus is a forerunner of what ultimately will become standard radio merchandising practice. It follows the trade policy of selling automobiles, a policy that has proved immensely satisfactory in that field and will certainly prove to be so in the radio field. It will eliminate unfair practice, at least so far as Jewett products are concerned, and will protect twelve months in the year every radio merchant who holds a Jewett franchise. "Our line this Autumn will include the Jewett five-tube set, in two models; the Jewett Superspeaker, both in the familiar $30 model and in the new $40 console model; the Jewett Highboy, an extraordinary piece of fine furniture containing the Superspeaker and selling at $130; the Vemco Unit, the Micro Dial and the Parkay cabinet." OUR LATEST ADDITION ! Non-Adjustable Units! Attention — Horn, radio cabinet and radio combination phonograph manufacturers. Our new non-adjustable unit, the Peer of them all, is ready for deliveries now. Supplied both ADJUSTABLE and NON-ADJUSTABLE in any finishes required. UNFINISHED ALSO. You'll understand why our units are such big sellers when you compare them with others selling for double the price. JOBBERS, write today for details of the MUTUAL exclusive proposition. Address our Executive Office at 149-151 Lafayette Street New York City W9 ('Canadian Acme Screw & Gear, Ltd 1209 King St.. West. Toronto. Can n,«™,m.™>ls : Industries _Unidas. S. A Balderas 110. Mexico City, Mexico DISTRIBUTORS < Targ & Dinner Music Co 229 W. Randolph St.. Chicago. III. , Arthur Brand & Co. ISI8 Vine St.. Cincinnati. Ohio ^Shapleigh Hardware Co 4th St. and Washington Ave.. St. Louis. Mo Sonora Go. Announces a Radio Receiving Set Important Announcement in This Connection Made by Frank V. Goodman, General Sales Manager— Trade Enthusiastic Frank V. Goodman, general sales manager of the Sonora Phonograph Co., Inc., announced this month the Sonora radio receiving set. The advent of this set has been awaited with keen interest by dealers everywhere and the first announcement has met with the enthusiastic approval of the entire Sonora selling organization. The same Sonora channels of distribution that have applied to Sonora phonographs, radio New Sonora Radio Receiving Set and phonograph combinations, loud speakers and console speakers, will be followed in the distribution of the new Sonora radio receiving set. The Sonora Co. has always adhered closely to a policy of close co-operation with its dealers and distributors and new channels of dealer distribution will be carefully selected and protected. The Sonora radio receiving set will be nationally advertised at $90, and the accompanying illustration will give some idea of the attractiveness of the design. It is a five-tube set, and it is stated that the drain upon the "B" batteries has been reduced to a degree which assures a great saving in maintenance. The circuit used is a refinement of the timetried radio frequency circuits, and there are two stages of tuned radio frequency. The construction also eliminates the use of either the grid leak or the grid condenser. Three tuning dials are utilized to provide for maximum facility in this important direction, and two filament adjustments allow volume control and economical battery operating posts. The cabinet itself is typical of the artistic and attractive designs that characterize the Sonora products as a whole. It is of rich brown mahogany, beautifully finished with edges artistically carved in an unusual effect. Lustrous black dials give an effective contrast with the brown mahogany tone of the panel. Summing up briefly the Sonora radio sets' various features, Mr. Goodman's announcement stated as follows: "(1) Reliable, sturdy, and not freakish; (2) selective to the high degree required by the present multiplicity of stations and their higher powers; (3) possessed of the best possible tone quality; (4) capable of receiving long-distance programs; (5) easy of manipulation; (6) simple in internal appearance; (7) beautiful in external appearance; (8) of low battery and tube maintenance cost." J. D. R. Freed Anticipates Better Summer Reception In a recent statement to dealers Joseph D. R. Freed, of the Freed-Eisemann Radio Corp., Brooklyn, N. Y., exploded the theory held by many that radio reception cannot be made pleasurable during the Summer months. He states that during April, while static was marked, receivers in New York were able to get stations as far away as Texas and California on the loud speaker. In part Mr. Freed states: "We know that with increased power and improved transmission, with selective receivers, aided by good tuning on the part of the listener, in July and August we will be hearing these stations with regularity.