The talking machine world (Jan-June 1925)

May IS, 1925 THE TALKING MACHINE WORLD 131 The Zimmerman-Bitter Go. Equips New Landay Hall Artistic Creation .Wins Praise of Critical Visitors and General Public The Zimmerman-Bitter Construction Co., New York, designer, manufacturer and installer of equipment in music stores, has recently completed the installation of the handsome new Landay store known as Landay Hall at Fortysecond street and Sixth avenue, New York, the formal opening of which is referred to elsewhere in this issue. • The installation consists of the first floor, which is equipped as a display room for pianos, View of Interior of Landay Hall phonographs and radios, and houses the record department, with counters, rack and eleven demonstration booths. The mezzanine floor is equipped with a sheet music department composed of racks and five demonstration rooms. This floor also contains display cases for small goods, band instruments and musical merchandise. The second floor is given over to piano, phonograph and radio salons and demonstration booths. The decorative scheme is most artistic. "This latest installation at Landay Hall makes the eighth installation done by us for the l.anday Co. since we started business in 1923," remarked Mr. A. Bitter, "and we are greatly pleased with the confidence shown in us by this company in awarding the contract for their latest and most important installation." Among other installations recently completed by the company is the complete remodeling of the Lerch Music Shop at Port Jefferson, N. Y. ; Freidman's Music Shop, Springfield avenue, Newark, N. J., which has recently been equipped with record demonstration booths, sheet music and musical instrument departments, piano rooms and radio display counters. Third National Music Week Celebrated Week of May 3 The third annual National Music Week was celebrated throughout the United States during the week of May 3. The practice of setting aside one week of the year for the observance of music has grown tremendously since its inception and this year's observance far surpassed former efforts. In the larger cities municipal associations, federations and clubs, theatres and music dealers and manufacturers co-operated in making the week one in which music was in the thoughts of all. Posters were displayed in public places throughout New York, carrying the message of music and asking that the passersby give a thought to music. Special programs were played at the leading motion picture theatres and free concerts were given in the auditoriums of the larger music houses. One of the crowning features of Music Week in New York was the finals of the harmonica contest, held in the Mall at Central Park on Saturday, where the winners of the preliminary contests met in the competition to decide the harmonica champion player of the metropolis. Similar contests were held in other cities and free symphony concerts were held in many centers. Music dealers were alive to the opportunity afforded them for effecting tie-ups Edison Denver Distributor Has First Anniversary Edison Phonograph Distributing Co. Completes First Year as Jobber — In This Period Increases Number of Dealers Eleven Per Cent Denver, Colo., May 6. — William R. MacDonald of the Edison Phonograph Distributing Co., Edison distributor for this territory, in commenting on business for the past year, the period for which this concern has distributed Edison products, states that "the first year is the hardest." The past twelve months have seen, however, this progressive company increase the number of its dealers by eleven per cent, not including dealers located in additional territory recently allotted it. Mainly responsible for the success which the company is encountering is the' dealers' sample system of "Try before you buy," which has been installed extensively and which has resulted in Other methods include a weekly sales letter entitled "Edison Sales Talks," inaugurated in connection with plans for a general canvassing campaign throughout the entire territory. A tone test featuring Signor Friscoe also had the effect of increasing sales. The distributing concern handles direct mail circularizing to customers and prospects for more than a third of the dealers it serves. Remo Corp. Is Marketing Junior Radio Tube Reviver Meriden, Conn., May 7. — The Remo Corp., of this city, has just placed another new product on the market which is to be known as the Junior Type Remo radio tube reviver. This device revives one standard tube of the 201A type or 199, or by the use of an adapter two tubes of the 199 type. L. Groener has purchased the Platteville i considerable increase of new release sales. Music Shop, of Platteville, Wis. 1 One handle handles it' 9 plaster of movable Music " YEARS HAVE PROVED OUTING PORTABLES ARE THE BEST SENIOR, $37.50 Aal.aaJ in KrJ MaH. ■<«..,. Hfm-o Mai ..i.... and cp k JUNIOR, $25.00 X.K.k.J in Hrowu MahugaoT. Brc.nD na Rla.k l.aafharatla and DISTRIBUTORS A. C. ER1SMAN CO 175 Tremont St., Boston. Mass. GENERAL PHONOGRAPH CORP 15 West 18th St., New York, N. T. EVERYBODY'S TALKING MACHINE CO., INC., 810 Arch St., Phila, Pa. IROQUOIS SALES CORP 210 Franklin St., Buffalo, N. Y. JAMES COWAN CO 18 West Broad St., Richmond, Va. JAMES K. POLK CO., INC 294 Decatur St., Atlanta, Ga. BELKNAP HARDWARE & MFG. CO 111 E. Main St., Louisville, Ky. STERLING ROLL & RECORD CO 137 West 4th St., Cincinnati, O. OHIO MUSICAL SALES CO 1747 Chester Ave., Cleveland. O. C. L. MARSHALL CO 514 Griswold St., Detroit, Mich. TARG & DINNER MUSIC CO 229 West Randolph St., Chicago, 111. EDWARD G. HOCH CO 27 No. 4th St., Minneapolis, Minn. MAJESTIC MUSIC SHOP 16 South 7th St., Minneapolis, Minn. RENIER MUSIC HOUSE 545 Main St., Dubuque, Iowa MARKS PHONOGRAPH & RADIO CORP.. 2215 Pine St., St. Louis, Mo. SCHMELZER CO 2015 Grand St., Kansas City, Mo. CARL FLORINE 514 Charles Bldg., Denver, Colo. WALTER S. GRAY & CO 1054 Mission St., San Francisco, Cal. WALTER S. GRAY & CO 926 Midway Place, Los Angeles Cal. WALTER S. GRAY & CO 2602 Fourth Ave., Seattle, Wash. OUTING TALKING MACHINE CO., Inc., Mt. Kisco, N Y. Export Department No. 44 Whitehall Street, New York City, N. Y., U. S. A. Cable Address "OUTING" New York Representative* in: Sydney, New South Wales; Melbourne, Havana, Cuba. Barranqnllla, Colombia. .Brisbane and Perth, Australia; Buenos Aires, Argentine Rep. Genoa, Italy. Wellington, New Zealand. Santiago de Chile. Dublin, Ireland.