The talking machine world (Jan-June 1925)

134 THE TALKING MACHINE WORLD May 15, 1925 Radio Corp. of America Announces Two Portables New Radiola Portable Super-Heterodynes Have Many Interesting Features — Expected to Meet Summer Need for Small Radio Set The Radio Corp. of America has just announced two new Radiola portable super-heterodynes which are also being announced to the general public in the Saturday Evening Post Portable Radiola No. 26 of May 16. The .accompanying illustration will give some idea of the attractiveness of these two new sets, and Radiola jobbers and dealers have predicted that the new instruments will meet with a tremendous sale this Summer. The Radiola portable super-heterodyne model 24 is a leather suitcase model, dress-case size, covered with cobra grain leather. The circuit is the RCA standard six-tube super-heterodyne catacomb, dry battery operated. The tuning controls are identical with the vernier operated controls for the present type of Radiola superheterodyne and Radiola Super-VIII, the usual paper dials being provided for marking in the tuning points of broadcast stations. The loop is a demountable rotating type, carried on the inside cover of the suitcase when the set is carried from point to point. When the set is in operation the loop is removed from the inside cover and inserted in socket at top of suitcase. The model 24 employs six of the standard UV199 tubes and the loud speaker has a specially designed horn, providing unusual tone quality. Dry battery operation is used throughout and a four-point connector plug with cables permits the use of external batteries of the larger size. The Radiola 24, when fully equipped, including batteries, weighs approximately forty pounds, and measures 2\y%" x 16" x 7%". The new instrument, complete with six Radiotrons but without batteries, lists at $195. . The Radiola 26 portable super-heterodyne is enclosed in a grained walnut cabinet, 14)4" x 13" x 9$4". It also has a home battery box finished to match a portable set proper. The circuit and tuning controls are of the general type employed with the Radiola 24, and other .super-heterodynes. The loop is specially designed so tFiat it may be removed from the front door frame and attached to the rear of the cabinet, thus permitting the set to be operated while it is being carried. The Radiola 26 employs six of the standard LTV-199 tubes and has a specially designed horn, "snake" type. The portable set proper has the necessary space for three standard size "A" dry batteries, four intermediate size "B" batteries and the tubular type of grid batteries. The home battery box provides space for the Portable Radiola No. 24 six "A" cells of standard size, standard type "B" batteries used in the present type of Radiola super-heterodyne and the standard Az/2 volt grid bias battery. A plug connector in the rear of the portable set permits the set to be operated either from the shorter life batteries in the cabinet proper or the longer life batteries in the home battery box, and also contains an antenna tuning* element with binding posts for connections to an aerial or ground wire. With the addition of either an indoor or outdoor aerial, Radiola 26 provides loud speaker operation over very great distances. The Radiola 26, complete with batteries for portable use, but without the home battery and box, weighs approximately forty pounds. The list price of the new instrument, complete with the home battery box containing the antenna couple and six UV-199 Radiotrons, is $225. Unusual Numbers in Edison Record Release The new releases of Edison records for the current month include a record by the distinguished artist, Anna Case. On one side is "The Indian Love Call" from "Rose Marie," and on the other, "Indian Dawn," by Zamecnik. There is also another organ record which is a recording of ("Most of All") "I Want Your Love." On the reverse side is "I Found a Way to Love You," sung by the well-known tenor, James Dougherty. The vaudeville headliner, Ben Smith, also is included in the new releases in a number entitled "I Am Looking for a Union Sweetheart." On the other side Bill Jones, the popular tenor, sings "I'll Make the Pies Like Mother Made." Among the important orchestra releases is a record by Mel Craig's Orchestra, well known in vaudeville, who on one side play "By the Waters of Minnetonka," and on the other, "In the Garden of To-morrow." Distinguishing Features in Utah Loud Speaker Chicago, III., May 7. — The engineering department of the Utah Radio Products Co., in this city, has just announced an interesting development in loud speakers, representing a new principle of sound deflection. In a speaker that stands only 8l/2 inches high and six inches across at its base, the Utah engineers have compressed a tone chamber that they state is equal to the chamber found in the usual long horn type of speaker. This is accomplished by three deflections of sound, each deflection amplifying the sound volume. The Utah Super Reflex Speaker, as the instrument is called, incorporates the advanced Utah unit which has already attained wide popularity. This unit is self-adjusting to all radio receivers and eliminates all need of diaphragm adjustments. No springs are used and it is of Utah non-metallic construction. The speaker is finished in a beautiful dull mahogany brown and fits into a very small space. Production facilities at the Utah plant will enable the company to co-operate with its dealers to excellent advantage. Combine Proves Sales Aid The combination of the selling organizations of the W. H. Bagshaw Co., of Lowell, Mass., Brilliantone Steel Needle Co. and the Reflexo Products, Inc., of New York City, into one organization has proved a big factor in sales promotion. Other contributing factors to the notable sales increase made by this company have been the new counter cards of the Reflexo Co. and the imprinting of the dealers' names on Brilliantone envelopes. A. J. Walsh Honored Arthur J. Walsh, Musical Director of Thomas A. Edison, Inc., was elected this month to be president of The Rotary Club of the Oranges. Mr. Walsh has been active as a member of this organization for the past six months. The Sonora Radio Set and Merchandising Policy Mean Permanent Profits Dealers who have had the Sonora franchise in the past have always enjoyed prosperity. As one of the largest distrihutors of radio instruments we realize the need of the Sonora policy in the radio field today. We believe that with the entrance of Sonora in the radio field we can look forward to a stabilization of prices and a successful season. GREATER, CITY PHONOGRAPH COMPANY INC 234 WEST 39 th STKEET NEW YORK NY Metropolitan Distributors lor FREED-EISEMANN