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The Talking Machine World, New York, June 15, 1925
The Famous Heineman Line
MOTOR NO. ««
Here is a powerful double worm, direct driven motor with three vertical springs. This motor is designed for the highest grade phonograph and has a very strong pulling power.
MOT OK NO. 77
This is a 2-spring motor, running four 10" records with one winding. All gears are milled. The winding is of the spiral type and guaranteed smooth. More than one million of these motors in actual use. The most popularmotor for consoles and uprights.
MOTOR NO. 37
Having exceptional pulling power, combined with light weight and a strong and durable construction, this motor is specially adapted for high-grade portable and table machines.
F1VEK MOTOR
A high-grade motor, specially adapted for Portable Machines. With one winding it plays two average 10" records.
Leadership
from the very start!
EN years ago, the phonograph industry was flourishing — but with the business controlled by only the few companies who had been the leaders ever since the invention of the phonograph.
Then the famous Berliner patent expired — and with it crumbled the barrier which had excluded others from the phonograph manufacturing field.
It was a big task to induce piano and furniture manufacturers to make phonograph cabinets and install independently made phonograph motors. But, by dint of consistent work and continual proof of the superiority of our motors, our pioneer work was successful. Hundreds of piano and furniture manufacturers began to make phonographs, equipped with Heineman Motors, and the now great independent phonograph industry was founded.
Thus, from the very start, Heineman Motors of Quality
took the lead in this independent industry — and have held that leadership ever since. Witness today the confidence that manufacturers and dealers have in Heineman Motors — the implicit confidence that has been responsible for over three millions of these sturdy sources of motive power being sold, for the now uncompromising insistence of dealers that the phonographs they sell be equipped with Heineman Motors.
Witness this confidence and you see the culmination of ten years' persistence in holding to a standardsteadfast, easy and noiseless operation; superior design and durable construction; highest quality materials— the standard that has given, from the very start, the leadership of the independent phonograph industry to
NEMAN QUALITY MOTORS
A Product of the
General Phonograph Corporation
OTTO HEINEMAN. Pres.
25 West 45th Street
New York, N. Y.