The talking machine world (Jan-June 1925)

64 June 15, 1925 All Lines Moving Satisfactorily in the Cincinnati Territory, Report Dealers Continued Good Demand for Talking Machines and Records Seen as Forerunner of Busy Summer Aggressive Tactics of Dealers Responsible for Sales Boosts — News and Activities Cincinnati, ()., June S. — According to reports of dealers, there was a good demand for talking machines and records through (lie month of May, and it is thought that trade will be equally good in June. The better grades of merchandise have been selling more freely than the cheap, but all kinds have been moving well. Radio combinations continue to be in fair demand throughout this territory. Going After Camp Trade Howard Chubb, of the Chubb-Steinberg Music Shop, reports that radio is moving well at this store, where the Ware Model T is being featured. He has stimulated the firm's record business by adding the "Perfect" record, selling at thirty-nine cents. "This price seems to appeal to buyers just now," he explained, "because camp time is coming on and nearly all campers buy the cheaper records, as they dp not want to subject the expensive makes to camp life." Mr. Chubb will join the Cincinnati delegation to the national convention of the music trade, which will be held in Chicago in June. An Attractive Window Display One of the most attractive window displays in the city is that of the Brunswick Shop, at 532 Walnut street, of which Louis H. Ahaus is the owner. The display is called "Moonlight and Roses," and it is designed to attract attention to the record of that name. There is a floor of soft green grass, a lattice covered with roses in bloom, and beams from a full moon coming from above. There is a rustic seat, and of course there is a Brunswick phonograph ami records. Air. Ahaus states that his business has been quite brisk during the past month, with June starting out well. "But we do not get business by waiting for it to come to us," he explained. "We go out and get it," he said, "making a house-to-house canvass and 'pulling the door bells' in the good, old-fashioned way." Baldwin Shop Busy At the Baldwin Shop it was reported that talking machines and records are both selling well. The May sales, it was said, were greater than those of the same month of last year, and June is expected to be still better. While it is harder to get business than it used to be, it was pointed out, it is always possible to make sales if one works hard enough and goes about it in the right way. Advertising Brings Sales Increase Widener's has been running in the daily newspapers an advertisement that has a rather arresting line. "No Static — Have a Concert Whenever You Want It!" says a big-type heading. According to Manager Morris Fantle, the concern's business continues to show an increase. Going After Business and Getting It "Business would be quiet if we would let it," stated Edw. M. Cooper, dealer in talking machines and records, who has an unusually attractive store at 810 Madison avenue, Covington. "We do not give business a chance to get quiet," he explained, "and we keep it active by keeping our goods before the public, first in one way and then in another. We find it harder to make sales than it was in 'boom' times, but by 'keeping everlastingly at it' we succeed in keeping our volume at a normal point." Encouraging Cash Sales At the store of the W. R. Graul Co., it was stated by Miss Streng, who is in charge of the talking machine and record section, that while business has been somewhat uneven, with increases of sales one week and drops the next, the average sales show an increase. "Talking machines have been in good demand the past two weeks," she stated, "and the demand for records has been correspondingly good, and this indicates that business is becoming less 'spotty' ami more stable. In nearly every case where one of the more expensive machines has been sold the customer has not asked for time, but has paid cash." Steady Gains in Brunswick Sales J. E. Henderson, local manager for the Brunswick-Balke-Collender Co., maker of Brunswick phonographs and records, stated that the sales in May of this year were considerably greater than the sales of the same month of the previous year. A recent guest at the company's local headquarters was W. C. Hutchings, assistant general sales manager, from the Chicago office. C. T. McKelvey, special representa To provide music which will cater to every buyer's whim is the purpose behind each new release of OKzL^ Records The Service of STERLING ROLL and RECORD CO. Functions immediately upon receipt of your order. The OKzL Dealer Never Knows Regrets For details write direct to STERLING ROLL and RECORD CO. 137 West 4th Street CINCINNATI, OHIO tive from the Chicago office, was here the latter part of May, doing work among the dealers. He has been assigned to the New York and Boston branches for the next three months, and will visit the dealers in those cities. Among the out-of-town Brunswick dealers who have recently visited the local headquarters were W. S. Carter, of Ashland, Ky. ; James White, of Ironton, O., and R. M. Thornberry, of Owcnsboro, Ky. Unique Columbia Record Interests According to Miss R. Helberg, manager of the local branch of the Columbia Distributors, much attention has been attracted by the new record which was made by the Associated Glee Clubs of America. On it, she explained, 4,8Sfl voices are recorded, this having been done in the Metropolitan Opera House, New York, and it is the first which was not made in a special recording room. The record reproduces "Adeste Fideles," and because of its unusual nature it is in great demand. Gennett Fifty-cent Record Announced The Starr Piano Co. has put out a new Gennett fifty-cent record, it has been announced here, this being in addition to the seventy-five cent -line. Clarence Gennett was a recent visitor at the Cincinnati branch of the Starr Piano Co. A Gennett record that has just been made is a ballad in "the old Kentucky style of music," which is still in existence in the mountains of that State. It tells about the Sand Cave tragedy, where Floyd Collins was entombed in a cave and died of starvation. James Frew, of the Ohio Musical Sales Co., Cleveland, was a recent guest of the ChubbSteinberg Co., of this city. Ed. Young in New Post Ed. Young, who has been connected with the Otto Grau Piano Co. for some time, has been placed in charge of its talking machine and record department. Gomparaphone, Speaker Tester, Proves Popular Waterrury, Conn., June 6. — The Comparaphone, the Bristol loud speaker testing apparatus recently introduced to the trade by the Bristol Co., of this city, has met with much success. This instrument, it will be remembered, was designed to enable the radio dealer to demonstrate various types of horns for the prospective customer and to demonstrate under approximately the same conditions as when used on a radio receiver, and it is used in conjunction with phonographs. The Bristol Co. has issued a technical description of the apparatus, describing minutely its construction and operation. It is operated by four to five No. 6 dry cell batteries or a 6-volt storage battery, and an on and off switch is provided that the current may be shut off when the apparatus is not in use. It is pointed out that the Comparaphone could also be used as an entertaining device, i. e., loud speaking talking machine, and it will be found that two horns of any standard make can be operated in parallel from this apparatus, giving a very pleasing effect. Washington, D. C, Radio Men to Hold Exposition Washington, D. C, June 8. — The Radio Merchants' Ass'n of this city has practically completed plans for the second annual radio exposition, which will be held during the period of October 5 to 11. In addition to the showing of new models by manufacturers many new and interesting features have been arranged for the entertainment and instruction of those attending the exposition. The Maurice Radio Corp., New York, was recently incorporated at Albany with a capital stock of $5000. The incorporators are J. H. and G. Avazian and G. C. Dahlbender.