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June 15, 1925
THE TALKING MACHINE WORLD
65
Stabilizing Radio
A leading Thompson distributor the other day, in discussing radio as an industry, stated:
"Supply and Demand — the old, simple, exacting, but nevertheless mighty factors in the fate of famous fortunes — can not operate in the radio industry until two conditions become established:
"1. That distributors and dealers learn to gauge their requirements far enough in advance of consumer demand to allow time for suitable manufacture.
"2. That manufacturers schedule their production and shipments in accordance with distributor and dealer requirements.
"This means that an order, once placed, must be considered an order; cancellations, on the other hand, have a way of taking care of themselves, for the big sales, the '$2,000,000' sales, etc., etc., only represent merchandising bonfires fed by cancelled orders."
The R. E. Thompson Manufacturing Company takes this opportunity to express its gratitude to its entire distributor and dealer organization for the level-headed manner in which they carried on during the recent radio racket.
Due to their unflinching deter
mination to keep the line clean, the Thompson Company today occupies a unique position in the radio industry.
It may not be out of place to say that around the first of the year the Thompson Company accepted all requests for cancellations without argument, quibble or delay.
The majority of Thompson distributors did not cancel ; they kept on taking merchandise ; they kept on selling, for they are the kind of people who stand back of their orders. To them, an order isn't a scrap of paper to be cast aside lightly because the wind blows otherwise — it means something to be honored and carried out ! That is the Thompson dealer spirit.
Write for distributor's name and booklet outlining the fifteen years' experience of the Thompson organization in designing, developing and manufacturing intricate and delicate radio apparatus for the armies, navies and commercial institutions of the world. Tt will interest you.
R. E. Thompson Mfg. Co., 30 Church Street, New York
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The 6-tube Thompson Neutrodyne Concert Grand, $180
The cabinetmaker's skill is revealed in the design and grace of every Thompson Radio. A thing of beauty that intrigues the interest of the most esthetic.
RHDIO
Thompson Speaker, $28
To get best results from the Thompson or any other good receiver, use the Thompson Speaker. Extremely sensitive. Contains oversize magnet and coils, amplifying armature, diaphragm in scientific cone shape, and includes simple thumb-screw volume-regulator. Uses no battery current. For supremely natural home radio — the Thompson Speaker!
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