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July IS, 1926
THE TALKING MACHINE WORLD
19
Wiley B. Allen Go. Has
Fine Panatrope Display
Brunswick Panatrope Presented in an Artistic Setting of Silver Cloth Drapes and Red Roses — Extremely Effective Exploitation
San Francisco, Cal., July 8. — The Wiley B. Allen Co., this city, has received countless compliments on the beautiful window setting in which it recently displayed the Brunswick Panatrope to the residents of this city. Mounted on a platform, the Panatrope stood out prominently in contrast to a background of silver metallic material draped in half-circle fashion to center the entire attention of passersby on the Panatrope. Large bouquets of red roses in wroughtiron stands on each side of the instrument
An Artistic Panatrope Display
blended harmoniously with the satin platform covering and the drapes on the floor.
In the front center of the display an attractive window card told the story of the Panatrope briefly, but effectively. During the night a red spotlight made the display one of unusual beauty. The accompanying photograph does scant justice to the window, as the color combinations are impossible to reproduce.
Globe Technolian Gorp.
Formed as Merger Result
Globe Phone Mfg. Co., of Reading, Mass., and the Technolian Corp., of Boston, Merge Interests— Headquarters in Reading
I-iEADiNG, Mass., July 6. — A merger of general interest to the talking machine trade was accomplished last month. The Globe Phone Mfg. Co., of this city, and the Technolian Corp., of Boston, have combined. The Globe Phone Mfg. Co. for nearly twenty years has been recognized as a firm of acoustical experts and more recently well known as the manufacturer of Globe radio head sets and loud speakers. The Technolian Corp. is the outgrowth of the Irving W. Kimball Laboratory, of Boston, and brings to the Globe Co. a line of reproducing speakers and the Technolian combination radio phonograph, with its special inbuilt speaker.
The merged companies will be known as the Globe Technolian Corp., with headquarters in this city, and will announce a new and complete line at a very early date.
Gennett Realty Go. Ghartered
Indianapolis, Ind., July 7. — The Gennett Realty Co., holding company for the Starr Piano Co., manufacturer of Gennett records, has filed papers of incorporation showing a capital stock of $750,000, of which $500,000 is preferred and the balance common stock. The corporation has for its purpose the acquiring of real estate in Richmond, Ind. The incorporators are Alice L. Gennett, Clarence Gennett and Fred Gennett.
The Fisk-Pursell Piano Co., Lima, O., which recently opened a phonograph department, stimulated trade to a great degree by giving to every purchaser within a specified time a beautiful picture of "The Gleaners," by Millett, a gift that built good will.
Okeh Recording Artists
Play at Store Goncert
Arcadian Serenaders Attract Large Crowd at Appearance in Jesse French & Sons Piano Co. Store — Autographed Records Sold
Mobile, Ala., July 6. — The Jesse French & Sons Piano Co. received considerable publicity and Okeh records were given a decided sales stimulus through the appearance in the local French
Crowd Attracted by Arcadian Serenaders
store of the Arcadian Serenaders, who gave a concert on a Saturday afternoon from four to six o'clock. It was estimated that during the concert more than 3,000 people visited the store and as the Arcadian Serenaders autographed each record sold there was a constant sale of their recordings. The selections played were those which had been recorded by the aggregation for the Okeh catalog.
A concert by the Brunswick Panatrope was a feature of a recent meeting of the Engineers" Club, Little Rock, Ark. The demonstration was given by George F. Standke, of the HoUenberg Music Co., that city.
"Watch next month for the complete Velvet Radio Speaker line'" rarely beautifvd mod' els "'perfect acoustic engineering.
The Velvet Speaker Unit
1
The Borkman Velvet Unit is the first unit to be developed that reproduces naturally the articu* lation of clear speech and yet yields both high and low overtones of the whole range of musical instruments. Not merely "low pitch", for Velvet Speakers retain the higher tones unimpaired.
The double stylus bar construction is patented. The wonderfully balanced diaphragm of unusual thinness, specially formed, is extremely sensitive «»»yet won't blast and won't distort on the heaviest power amplification.
Tone qualities like velvet! Smooth, clear, delightful! Radio reception as you have dreamed it!
Sales Department
The ZINKE COMPANY
1323 So. Mic/iigan Ave.
Chicago, Illinois
ManufactMrers
The BORKMAN RADIO CORPORATION Salt Lake City, Utah