The talking machine world (July-Dec 1926)

THE TALKING MACHINE WORLD July 15, 1926 Presentation of New Columbia Viva-tonal Phonographs Creates Unusual Interest Exhibit Held Under the Personal Supervision of W. C. Fuhri, Vice-president and General Sales Manager of the Columbia Phonograph Co., Was a Feature of the Music Trades Convention One of the outstanding features of the recent Music Trades Convention at the Hotel Commodore in New York was the first presentation of the new Columbia Viva-tonal phono The World is privileged to show these instruments to its readers for the first time. Model 810, listing at $300, is an exceptionally handsome instrument, forty-seven inches high. and the equipment includes the Viva-tonal tone arm, Viva-tonal No. 15 reproducer, and a threespring type-W motor. All the important exposed parts are nickel-plated, except the crank handle and escutcheon, which are gun-metal. There are two twelve-inch cloth albums. Model 600, listing at $90, is the same as Model 610, except that the cabinet is of twotone brown mahogany without the decorative art finish, and albums are not included as standard equipment. There is record space, however, to accommodate two twelve-inch albums. Viva-tonal Phonograph Model 810 graphs. This e.Khibit, which was held under the supervision of W. C. Fuhri, vice-president and general sales manager of the company, was crowded day and night throughout the course of the exhibition and dealers were keenly enthusiastic in their praises .of the new product. Mr. Fuhri expects to make a formal announcement regarding the company's new phonographic line in the very near future, and in the meantime Viva-tonal Phonograph Model 610 Closed thirty-three inches wide, seven-eighths inches deep, finished in brown mahogany with a handsome decorative art finish. In front of the tone amplifying section are two vertical doors arranged on rollers to slide out of sight on each side. The equipment includes the new Viva-tonal tone arm, new Viva-tonal No. 15 reproducer and three-spring type-W motor. There are four twelve-inch brown cloth albums. All the important exposed parts except the crank handle and escutcheon are goldplated and even the hinges and screws, which become visible when the top is raised, are so treated. Model 800, listing at $275, is the same as Model 810, except that the cabinet is two-tone walnut instead of brown rnahogany. Model 710, listing at $175, is thirty-six and one-half inches high, thirty-two and threequarters inches wide, and twenty-two inches deep. The cabinet is of brown mahogany, tastefully decorated with an art finish and attractive flower design above the sliding drop door. There are hinged doors in front of the album compartments which contain four twelve-inch cloth albums. Model 710 has the new Viva-tonal tone arm and the new No. 15 reproducer. All the important exposed parts except the gun-metal crank handle and escutcheon are nickel-plated. Model 700, listing at $160, is the same as Model 710, except that the cabinet is of twotone walnut instead of brown mahogany and is without a decorative art finish. Model 610, listing at $115, is thirty-six and one-half inches high, twenfy-.one and threequarter inches wide and twenty and seveneighths inches deep. It has a sliding drop door Viva-tonal Phonograph Model 810 Open twenty-seven and Dealers in many of the large cities have had an opportunity to see these new instruments, for during the past few months Mr. Fuhri has visited a number of the leading trade centers where the Viva-tonal phonograph^ were ex Viva-tonal Phonograph Model 710 hibited to interested dealers by invitation. The enthusiasm of the dealers as to the sales possibilities of these phonographs has far exceeded all expectations 6f the Columbia executives, and judging from the comments of the trade this new line has won instantaneous favor.