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September IS, 1926
THE TALKING MACHINE WORLD (World of Music) 157
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EDITION
TRAOC MARK REQISTCRCO
An Edition Designed to Satisfy the Average Music Demand 35 TEACHING NUMBERS— GRADES 1 to 3
60 RECITAL and RECREATIVE SELECT IONS— GRADES 3 to 6 CONSISTS OF ( 20 PIPE ORGAN SELECTIONS 52 SECULAR SONGS
32 SACRED and SCRIPTURAL SONGS
Most Liberal Terms Ever Offered to Dealers
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Leo Feist to Publish
New Musical Scores
These Include Numbers From the "Vanities," "Deep River" and "Prince and the Pauper"
Leo Feist, Inc., will publish the scores for a number of musical shows due to open during the Fall season. In addition to these scores it has several of the outstanding songs in the new Earl Carroll's "Vanities," probably the most important of these being "Adorable."
Feist will also publish the score for the new jazz opera, "Deep River." This will be produced by Arthur Hopkins. The music is by W. Franke Harling and the book by Laurence Stallings, the latter the writer of "The Big Parade" and "What Price Glory."
Another s.core that will be published by Feist is "The Prince and the Pauper." This is the musical version of the famous Mark Twain story. The book is by Catherine Chisholm Cushing and the music by Karl Hajos. It will be produced by Earle Boothe.
Bernstein's Busy Vacation
Louis Bernstein, head of Shapiro, Bernstein & Co., recently returned from a month's vacation spent at various Summer resorts of the East. Shortly after his arrival in Asbury Park the hotel in which he was staying burned down. This necessitated his departure for some fishing in Maine. There the catches were not as good as usual, so he spent a week in Jackson, N. H. In order to round out the sports end of his trip he followed with a week in Saratoga.
Ed. Christy, manager of the mechanical reproduction division of Irving Berlin, Inc., will shortly return to New York following a vacation spent in Maine. Mr. Christy spent most of his time fishing and promises to bring back some irrefutable evidence of his luck.
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430 5? BROADWAY iOSANOELES, CAL.
"Neapolitan Nights" Shown by the Wiley B. Allen Go.
Sam Fox Publication Given Elaborate Window Display to Tie-up With Appearances of the Popular Welch Sisters in That City
San Francisco, Cal., August 28. — An unusually effective window display which attracted wide attention was featured recently in the window of the Wiley B. Allen Co. store by
new voices and give them unusual publicity. The publishers may be affected by the inroads of radio, but the singer is capitalizing it.
The latest voice that radio has found is that of Merle Cullen, a youth of twenty, who hails from Flint, Mich., making his initial appearance at station WLS, Chicago, on August 27. According to reports from the Middle West the audience quickly discovered they were listening to a new artist who was destined to be known far beyond the quarters of his home State.
Appropriately Merle Cullen, who in his off
"Neapolitan Nights" Featured in San Francisco
Henry Grobe, proprietor of the sheet music and small goods department of the store. The display was hinged on "Neapolitan Nights," a Sam Fox Co. publication, which the Welch Sisters were featuring with great success at the Alhambra Theatre, the leading picture and specialty house here.
The simplicity of the window was really the basis of its attractiveness. Copies of the song were arranged tastefully and scattered about the window were ukuleles, banjo ukes, banjos and other instruments of that -type. According to reports, the window brought real results in the form of sales.
moments is a bell boy working for a musical education, sang two songs by J. Will Callahan, who also comes from Michigan and who is said to be the original discoverer of the young man's voice. Songs were "Roses in the Garden" and "Keep One Hour to Remember Me."
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Radio Proves Aid in
Introducing New Singers
Much has been said and continues to be said about the effect of radio broadcasting on the sale of popular songs, but there is no question about the ability of this new avenue to present