The talking machine world (July-Dec 1926)

74 THE TALKING MACHINE WORLD October IS, 1926 A Complete List of Distributors WALTER S. GRAY COMPANY 926 Midway Place, Los Angeles, Calif. WALTER S. GRAY COMPANY 1054 Mission St., San Francisco, Calif. PHONOLA CO., LTD., OF CANADA Elmira, Ont., Canada JAMES K. POLK, INC. 181 Whitehall St., Atlanta, Ga. CONSOLIDATED TALKING MACHINE COMPANY 227 W. Washington St., Chicago. 111. JUNIUS HART PIANO HOUSE, LTD. 123 Carondelet St., New Orleans, La. FRANK R. WITMAN PHONOGRAPH SUPPLY COMPANY Putnam, Conn. CONSOLIDATED TALKING MACHINE COMPANY 2957 Gratiot Ave., Detroit, Mich. CONSOLIDATED TALKING MACHINE COMPANY 1424 Washington Ave. So., Minneapolis, Minn. THE ARTOPHONE CORPORATION 1103 Olive St, St. Louis, Mo. IROQUOIS SALES CORPORATION 210 FrankUn St.. Buffalo, N. Y. GENERAL PHONOGRAPH CORP., (New York Distributing Division) 15 W. 18th St., New York City STERLING ROLL AND RECORD COMPANY 137 W. 4th St., Cincinnati, Ohio IDEAL PHONO-PARTS CO. 1231 Superior Ave., Cleveland, Ohio L. D. HEATER 469^ Washington St., Portland, Ore. EVERYBODY'S TALKING MACHINE COMPANY 810 Arch St., Philadelphia, Pa. JAMES K. POLK, INC. 1315 Young St., Dallas, Texas JAMES K. POLK, INC., 811 West Broad St., Richmond, Va. Apco Mfg. Go. Presents the Apcoradio Receiving Set New Product Is Seven-Tube Set With Dual Control and Is Completely Apco-Equipped — Operates From Electric Light Socket Providence, R. I., October 6. — The Apco Mfg. Co., of this city, which has long enjoyed an enviable reputation in radio circles as the manufacturer of battery chargers, "B" eliminators, eliminator kits, etc., and has more recently presented a line of radio tubes, a full automatic "A" battery converter and Raytheon tube "B" eliminator, has now entered the field of receiving set manufacture. At the New York Show the first Apcoradio receiving set was presented. The Apcoradio is a seven-tube heavily copperarmored set with a dual control and an equalized tone chamber with built-in cone speaker. It is lamp-socket operated and housed in two attractive styles of floor cabinets. One of the distinguishing features of this set pointed out by the manufacturer is that it is probably the first completely equipped set, even to the tubes, that has been placed on the market. The equipment is entirely Apco and it is ready to be plugged into the lamp-socket and operated. The Mastro-Orthohan Arouses Trade Interest Among the Vogue radio products manufactured by Richard T. Davis, Chicago, is the Mastro-Ortholian, a movable master-control receiver connected with a power speaker, which has excited considerable attention since its introduction. The control is of such a size that it may be placed on an end table, lounge, chair or mantelpiece, and its operation has been simplified by the use of only a volume control and station selector. The control cabinet weighs only twelve pounds and contains the radio frequency and detector tubes, while the Ortholian reproducer, the speaker cabinet with which it is used, contains the audio amplifying tubes, B-eliminator, trickle charger, double-point cone and space for storage battery. The Ortholian speaker uses 110-volt, 60-cyclc A. C. light circuit current, and the double point-cone is mounted back of the grille, in a specially designed resonance chamber. It is said to reproduce faithfully the largest orchestra or band without slighting instruments of the highest or lowest range. The speaker cabinet, standing forty-eight inches high, is finished in shaded walnut, with the grille and legs of carved art wood. It is tall, requiring little floor space, and is designed to blend with the furnishings of the most luxuriantly appointed home. The Master Control is connected by cable with the electrically operated Ortholian speaker and is covered with shark's hide Fabrikoid, while the ends are finished in bronze metal casting. The Master-Ortholian lists for $295. Aw^ards Musical Scholarships Announcement was recently made of the awarding of two musical scholarships by L. Bamberger & Co., Newark, N. J., one of the largest department stores in the country. One is for advanced piano students and off^ers a four-year scholarship for advanced piano students at the Institute of Music Art in New York City, the second is for junior pupils for a similar term with instruction at a New Jersey institute or by some carefully chosen private teacher. G. T. McKelvey in New York C. T. McKelvey, sales promotion manager of the Brunswick-Balke-Collender Co., Chicago, 111., spent several days during the latter part of last month in the New York territory. Pooley Go. Plants Working Overtime to Meet Demand Entire Line Is Moving Well With the Armchair Model and Model 2200 Proving the Favorites With the Trade and Public Philadelphia, Pa., October 7. — The entire Pooley line of radio cabinets equipped with Atwater Kent radio is moving well, according to B. R. Stauffer, treasurer and general manager of the Pooley Co., Inc., of this city, and he anticipates the biggest year in the history of the organization. General activity is particularly noticeable in both plants of the Poolej^ Co. in Pooley Model 2200 this city. Not only has peak production been reached throughout the day, but the plants are working overtime three nights each week to take care of the heavy demands. While all models are moving well, the particular favorites seem to be the armchair model, which has been described in the columns of The World in a previous issue, and model 2200, which is illustrated herewith. The model 2200 is a Pooley speaker with battery compartment particularly suitable for the Atwater Kent model 35, the new one-dial receiver in the Ai.v\'ater Kent line. The Pooley Co. has issued an interesting fourpage folder on this model describing it as "Pooley's contribution to the greatest selling proposition in radio today." New Grosley Authorized Dealer Plan Announced A revised dealer authorizing policy, establishing two classes of Crosley authorized dealers with distinctly diflerent provisions for each, has recently been announced by the Crosley Radio Corp. Authorized dealers are now divided into Class A (those who have accomplished very good results and who handle Crosley exclusively), and Class B (those who have not produced good enough results to be included in the first class). No attempt will be made to establish additional dealers in communities where there are Class A dealers, while healthy competition will be encouraged in sections where there are only Class B dealers. A letter sent out by the Crosley sales department states that this action should not be construed to mean that the corporation intends to appoint new dealers promiscuously, every effort being made to back loyal Crosley dealers to the limit, especially those regarded as belonging to Class A. Slagle Radio Go. Moves Into Large New Home The Slagle Radio Co., Ft. Wayne, Ind., makers of Slagle receivers, moved into a large new building a short time ago. The new building has one floor with 5,400 square feet devoted to manufacturing operations. Here the parts included in SLagle receivers are manufactured and assembled.