The talking machine world (July-Dec 1926)

122 THE TALKING MACHINE WORLD October 15, 1926 First Eight Months of Year Show a Profit of $1,200,000 for Brunswick Co. B. E. Bensinger, President of the Company, in a Statement Declared That Sales for the Year Are Estimated at $27,000,000 and That the Outlook Is Bright • The Brunswick-Balke-Collender Co. profits for the month of August, after depreciation and other charges, but before taxes, were $535,000, and in the first eight months of 1926 profits amount to $1,200,000 before taxes. This an B. E. Bensinger nouncement was made by the Brunswick Co. shortly after the middle of September, when it was stated that the outlook for the remainder of the year was exceedingly bright. B. E. Bensinger, president of the company, recently stated that he expected the BrunswickBalke-Collender Co. to show net earnings of approximately $4 per share this year on the 500,000 shares of common stock outstanding, after taxes. Earnings for August were in excess of one dollar per share and for the balance of the year the company is expected to earn at least $500,000 net monthly. In his statement Mr. Bensinger said: "Sales for the year are estimated at $27,000,000 compared with $23,321,968 in 1925. For the first eight months of 1926 sales totaled $15,750,000, compared with $13,000,000 in the same period last year. August sales were $2,850,000 and earnings before taxes for the same month amounted to $535,000, making total for the eight months of $1,200,000 before taxes. It should be borne in mind that 60 per cent .of our entire year's volume is done during the last four months. It is expected that dividends on the common stock will be resumed not later than February next year, and it is probable the stock will be put on at least a three-dollar annual basis. Prospects for 1927 are most encouraging because we will be in volume production in all our lines by that time. The year should be better than 1926, as it must be kept in mind that we were deprived of the sale of our new instrument for almost six months of this year." Day-Fan Official Predicts Greatest Radio Season Ever Charles T. Lawson, Vice-President of Day-Fan Electric Co., States That Manufacturing and Retail Conditions Are Improved Dayton, O., October 6. — Charles T. Lawson, vice-president of the Day-Fan Electric Co., after visiting the radio shows in New York, Boston and Cleveland and just before leaving to attend the show at the Chicago Coliseum, said: "This season will easily be the greatest radio has known since popular broadcast put it in the big business class. With probably less than half the number of manufacturers it had a year ago, its volume will be much greater and there is no question but that the general quality will be much finer. "The 'riff-raff' element has been largely eliminated. Most of the 'fly-by-nights' are out. The few who are left are teetering on the edge. I do not believe they will last out the season. The same clean-up that economic conditions have forced in radio manufacturing circles have also reached into distributing and retail circles. All this is good, not only for the industry itself, but mighty good for the public. "Henceforth they can buy with reasonable assurance of getting value for what they pay. By the time the Fall and Winter seasons are fairly advanced I think that assurance will be nearly absolute." Mr. Lawson said that in the near future there wilt be little talk of "stabilizing" the radio business. It is practically stabilized now, he said. All the major firms are intensely busy, he stated. His own firm was working nights, Saturday afternoons and Sundays in an endeavor to keep up with orders. He expects this condition to continue until after the new year. Two Thousand Garryola Portables Made Each Day Remarkable Business Being Done by This Institution — Great Results From the Extensive National Advertising Campaign The present production of the Carryola Co. of America, Milwaukee, portable phonograph manufacturer, is the largest in the history of the firm. The plant is running with the capacity of 2,000 machines per day and the production is increasing, according to the executives of the firm, with the beginning of the Fall. H. Donaldson Leopold, sales promotion manager, recently stated that Carryola records show October, November and December as being the months in which the heaviest orders are placed, and he further stated that the public is just beginning to recognize that the portable phonograph is an ideal addition for the homes of to-day, since it can be purchased at a relatively low price. The Carryola Co. has received thousands of consumer inquiries through its national advertising in the Saturday Evening Post, Liberty, True Story and other leading publications. These inquiries are referred through the jobber to Carryola dealers and many sales are reported by the dealers as a result. In addition, many letters have been received from dealers who were interested by the advertising and wished to see samples of Carryola products. Inquiries of this type are immediately referred to the distributor. The Carryola Co. is offering to dealers many attractive sales helps, including window streamers, posters, display cards, circulars for consumer distribution and a complete line of mats and electros for newspaper ads. Aristocrat "Double Duty" Gone Speaker on Market The Aristocrat "Double Duty" cone speaker, otherwise known as the "Musical Lamp," has been announced to the trade by Aristocrat Studios, Inc., New York City. This new speaker is said to have a mellow tone that rounds out the bass as well as the -treble, due to the size and unusual depth of the cone and to qualities in the cone vibrating unit. The two lamps that are used for lighting keep the cone dry and resonant in damp weather, thus insuring maximum performance at all times. The Aristocrat has the added advantage of utilizing the table or radio upon which it is placed as a sounding board. The vibrating unit is of dustproof construction. The speaker is made of pottery in various attractive colors with parchment shades of harmonizing tones. The lighting fixtures are standard design. Ed. Brown, well known in the industry through his former connection with the Sonora Phono. Co. and the Pfanstiehl Radio Co., is sales manager of the Aristocrat Studios. The new product will be merchandised through selected jobbers and dealers. Mr. Brown states that he has already secured an exceptionally fine jobber representation in the East and Middle West, and additional territory will be opened up and new jobbers will be selected on an extended Western trip, which will probably take Mr. Brown as far as the Pacific Coast. He reports that the Aristocrat has met with a fine reception among the trade and a very successful season is anticipated. Success Batteries Popular A comprehensive line of dry cell Certified B and C batteries and dry cell B and C Success batteries are being offered to the trade by the Success Electric Novelty Co., Brooklyn, N. Y. M. Borris, head of the organization, states that the Certified batteries are enjoying an exceedingly fine reception, and a splendid business is also being done on Success batteries. Both are guaranteed to give good service. Without Question Americans Finest RADIO CABINETS New Catalog for Season 1926-1927 Just Off Press Write Today Unless You Have a Few of These HighGrade, Quality Cabinets on Your Sales Floor You Cannot Serve Your Good Customers. Cabinets for Ez^cry Purf^ose — Three Complete Lines THE PIERSON COMPANY, 836 Cedar Street, ROCKFORD, ILL.