The talking machine world (July-Dec 1926)

32 THE TALKING MACHINE WORLD NOV'EMBER 15, 1926 Pacific Radio Trade Ass'n Holds Election of Officers Ernest Ingold Heads New Body of Officers — Campaign to Raise $25,000 for Broadcast Programs Brought to Successful Close San Francisco, Cal., November 4. — At the annual meeting of the Pacific Radio Trade Association held here last month Ernest Ingold, president of Ernest Ingold, Inc., was elected president for the coming year. Mark E. Smith was elected vice-president and W. J. Aschenbrenner, secretary-treasurer. The balance of the Board of Directors includes E. J. Koepke, J. A. Ramsey, Wilbur Jackson, Major Nathan Levinson, E. A. Portal, Robert Eastman and H. W. Dickow. The reports of the Radio Show Committee, retiring President Arthur Halloran and VicePresident Charles Musladin, reilect a remarkable condition of this pioneer radio association. The report of the show committee, Mark E. Smith, chairman, showed a tremendous increase in interest and attendance during the last exhibition. The report of Charles Musladin indicated that the association closed its year with all bills paid and with a cash balance of nearly $20,000 in the treasury. Perhaps the outstanding item of interest in the president's report was the announcement of the successful conclusion of the association's campaign to raise a fund of $25,000 from radio listeners in order to put on the air the series of twenty-one complete concerts by the entire San Francisco Symphony Orchestra, numbering eighty to one hundred pieces, the concerts being given each Sunday over a period of twentyone weeks. The concerts are to be broadcast by KPO, KGO and by wire connection from the bay region to be broadcast also by KFI at Los Angeles. Leo J. Meyberg had charge of the association's active solicitation for funds through a system of teams. The feeling of the association is that the entire radio industry on the Coast will be immeasurably strengthened and selling helped by broadcasting of this type and character which, in Pacific Coast circles, still lies in the future. Announces Change of Name The members of the American Fair Trade League, which includes nearly a thousand leading manufacturers and distributors doing business throughout the United States, have voted, almost unanimously, to substitute the word "Association" for the word "League" in the name of the organization. Payne's Music Store Moves Greenville, S. C, November 6. — Payne's Music Store, Columbia dealer, recently moved to its new and larger quarters which were formerly occupied by Phillips & Crew. The store hasbeen completely renovated and is most attractive. Omaha Fada Dealers Attend Two-Day Annual Convention Meeting Held Under Auspices of Storz-Western Auto Supply Co., Fada Distributor — New Models Displayed and Plans Discussed Omaha, Neb., November 4. — A two-day meeting of Fada radio dealers was held here recently under the auspices of the Storz-Western Auto Supply Co., Fada distributor for the territory. Arthur Storz, head of the firm, is also president of the Omaha Radio Trades Association. The first day of the meeting was devoted to a conference attended by the distributing and factory organization men. R. P. Van Zile, manager of the Fada Chicago branch, discussed problems regarding the franchised dealers and merchandising policy of F. A. D. Andrea, Inc. H. E. Anderson, of the Nebraska Farmer, addressed the gathering on radio farm-paper advertising. The second day of the session was marked by the attendance of dealers from the eastern half of the Storz-Western territory. Inspection of the new Fada models, and a luncheon, with addresses by Mr. Storz and Mr. Van Zile, featured the second day. A banquet in the evening closed the meeting. Right Sales Methods Insure Profits From Radio (Continued from page 30) have to be matched, and the replacement of a dead tube is simply a matter of purchasing a new one. The calibration of tuning scales in meters wavelength is for the same reason also of great importance to the music dealer, as it tends to make the operation of the set more automatic. The simplification of other elements, such as the inclusion of tested loud speakers in the cabinets, the provision of space for batteries and the availabihty of various types of practically automatic battery chargers and battery eliminators, all tend to make a radio installation more nearly like a piano installation. Trend Toward Simplicity This trend toward simplicity is of great importance to the music dealer. A radio installation may never reach the simplicity of a piano installation, but if the music dealer is careful to handle the types of radio sets which, because of their construction, best fit into his business experience with the least necessity for such a radical change as extensive servicing, there is no question but that music dealers will find the business of selling radio receivers more and more profitable. An excellent start was made along these lines last year. Great strides have been made since then. This year's models of the leading manufacturers show the results of careful thought over these problems. In the future the troublesome elements, from the viewpoint of tlie music dealer, will be still further reduced a-nd while the radio installation will always require a certain amount of watching it will be quite nominal if the points I have discussed are considered when the dealer selects his radio stock. Special Number of Town Crier Tells of Ad Drive A special campaign number of the Town Crier, house organ of the Radio Corp. of America, has been issued describing in detail the impressive national advertising campaign which R C A is conducting this season. It is strikingly illustrated in color with reproductions of various magazine, newspaper and billboard advertisements, with direct window display material and dealer help stunts. The Duffie-Freeman Furniture Co., Atlanta, Ga., recently added the Atwater Kent line of radio products. C. W. Jordan is in charge.