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THE TALKING MACHINE WORLD
February 15, 1927
Opportunity for Live Dealers to Cash in
Through Tie-Ups With Visiting Artists
Concert Dates of Leading Artists Who Make Records — Tie-ups Provide an Excellent Means of Interesting the Public in Re cords and Promoting Sales
The following list of concert dates of a number of recording artists has been compiled for the benefit of dealers who wish to stimulate the sale of records of artists appearing in their cities or towns. Tie-ups can be effected through the mediums of window displays or by direct mail, calling the attention of customers to the scheduled appearances and a mention that the artist's recordings are available:
BRUNSWICK ARTISTS
A. & P. Gypsies — February 13-19, Washington, D. C.j March 14, Baltimore, Md.
Mario Chamlee — February 20, Bronxville. N. Y.
Cleveland Orchestra — February 15, Miami, Fla. ; February 17, 18 and 19, Havana, Cuba.; February 21, West Palm Beach, Fla.; February 22, St. Petersburg, Fla.; February 23, Tampa, Fla.; February 26, Nashville, Tenn. ; February 27, Louisville, Ky. ; February 28, Columbus, O. ; March 7, Toledo, O.; March 8, Oberlin, O.
Elshuco Trio — February 18, Kingston, N. Y. ; February 25, New York City; March 1, Frederick, Md. ; March 3 and 4, Hartford, Conn.; March 14, Bellingham, Wash.; March 15, Seattle, Wash.; March 17, Lewiston, Ida.
Minneapolis Symphony Orchestra — February 15, Urbana and Champaign, O.
Sicrid Onegin — March 4, Montclair, N. J.; March 7, Reading, Pa.; March 9, Racine, Wis.; March 11 and 12, Chicago, 111.
Elisabeth Rethberg — February 18, Houston, Tex.; February 23, San Antonio, Tex.; March 15, New York City.
Max Rosen — February IS, Hastings, Neb.; February 17, Colorado Springs, Neb.; February 21, Ogden, Utah; February 24 and 25, Los Angeles, Cal.
John Charles Thomas — February 17, Palm Beach, Fla.; March 5, Atlantic City, N. J.; March 7, Washington, D. C.
VICTOR ARTISTS
Harold Bauer — February 20, Waterbury, Conn.; February 23, Springfield, Vt. ; February 25, Hanover, N. H.; March 13, New York City.
Sophie Braslau — February 20, Boston, Mass.; March 1, Louisville, Ky. ; March 4, Cleveland, O. ; March 9, Kent,
0. ; March 15, Charleston, W. Va.
Pablo Casals — February 15, New London, Conn.; February 17 and 18, New York City; February 20, Waterbury, Conn.; February 21, Northampton, Mass.; February 25, Hanover, N. H. ; February 27, New York City; February 27, Philadelphia, Pa.
Richard Crooks — February 24, Rochester, N. Y.
Emilio DeGogorza — February 25, Hartford, Conn.; March 11, Springfield, Mass.
Flonzaley Quartet — February 15, Norton, Mass.; February 16, Boston, Mass.; February 17 and 18, West Hartford, Conn.; February 19, New Haven, Conn.; February 21, Westerly, R. I.; February 23, Princeton, N. J.; March 1, New York City; March 4, New Brunswick, N. J. ; March 5, Albany, N. Y.; March 8, Wellesley, Mass.; March 10, Boston, Mass.
Ossip Gabrilowitsch — February 16, San Francisco, Cal. ; March 2, Tulsa, Okla.; March 9, Syracuse, N. Y.; March 14, South Hadley, Mass.
Galli-Curci — February 16, Chicago, 111.; February 18, Davenport, la.; February 22, Milwaukee, Wis.; February 25, Columbus, O.; February 28, Detroit, Mich.
Gigli — February 16, Tampa, Fla.; February 18, Nashville, Tenn.; February 21, Cincinnati, O.; February 26, Atlantic City, N. J. ; February 27, New York City.
Cecilia Hansen — February 15, San Francisco, Cal.; February 17, Oakland, Cal.; February 18, San Francisco, Cal.; February 24, Quincy, 111.; February 27, New York City; March 15, Chambersburg, Pa.
Louise Homer — February 21, Daytona Beach, Fla.
Maria Jeritza— February 20, Philadelphia, Pa. ; February 23, Brooklyn, N. Y.; February 27, Boston, Mass.; March
1, Baltimore, Md. ; March 4, Washington, D. C. ; March 6, Hartford, Conn.; March S, York, Pa.; March 10, Morganstown, W. Va. ; March 13, Chicago, 111 : March 15, Columbus, O.
Fritz Kreisler — February 15, New York City; February
20, San Francisco, Cal.; February 21, Los Angeles, Cal.; February 24, Seattle, Wash.; February 25, Portland, Ore.; February 27, Spokane, Wash.; March 1, Grand Forks, N. D.; March 3, St. Paul, Minn.; March 4, Madison, Wis.; March 6, Chicago, 111.; March 7, Milwaukee, Wis.; March 8, Lansing, Mich.; March 9, Detroit, Mich.; March 13, Boston, Mass.; March 14, New Haven, Conn.
Mary Lewis — February 23, Denver, Colo.; March 1. Kansas City, Mo.; March 9, Worcester, Mass.
Giovanni Marti nelli— March 1, Scranton, Pa.; March 3, Rochester, N. Y.; March 5, Detroit, Mich.; March 7, Dcs Moines, la.; March II, Buffalo, N. Y.; March 14, Youngstown, O.
Rosa Ponselle— February 18, San Antonio, Tex.; February 21, El Paso, Tex.; February 23, Phoenix, Ariz.; February 28, Pomona, Cal.; March 3, Palo Alto, Cal.; March 8, Los Angeles, Cal.; March 10, Pasadena, Cal.; March 12, San Diego, Cal.; March 14, Santa Barbara, Cal.
Rachmaninoff— February 19, New York City; February
21, Washington, D. C.J February 22, Baltimore, Md.;
February 23, Philadelphia, Pa.; March 3, San Diego, Cal.; March 4, Los Angeles, Cal.; March 6, San Francisco, Cal.; March 9, Portland, Ore.; March 10, Seattle, Wash.; March 15, St. Paul, Minn.
Tito Schipa — February 16, Lakeland, Fla.; February 18, St. Petersburg, Fla.; February 21, Louisville, Ky.; February 24, Denver, Colo.; February 28, San Francisco, Cal.
Madame Schumann-Heink — February 16, Atlanta, Ga. ; February 21, Rock Hill, S. C; February 23, Asheville, N. C.; February 25, University, Va. ; March 6, Philadelphia, Pa. ; March 11, Northampton, Mass.; March 13, Waterbury, Conn.
Reinald Werrenrath — February 15, Anderson, Ind.; February 16, Fort Wayne, Ind.; February 18, Chambersburg, Pa.; February 21, Springfield, Mo.; February 23, Denver, Colo.; March 1, East Orange, N. J.; March 2, Jamaica, N. Y.; March 4, Warren, Pa.; March 9, Rome, N. Y.
Efrem Zimbalist — February 15, Johnstown, Pa.; February 16, State College, Pa.; February IS, Charleston, W. Va.; February 21, Springfield, Mo.; February 25, Topeka, Kan.; February 28, Jackson, Mich.; March 1, Michigan, City, Ind. ; March 3, Bloomir.gton, Ind. ; March 9, Daytona Beach, Fla.; March 10, St. Petersburg, Fla.; March 13, New York City.
COLUMBIA ARTISTS
Cherniavsky Trio — March 1, Burlington, la.; March 2, Davenport, la.; March 3, Dubuque, la.; March 8, Webster City, la.; March 9, Omaha, Neb.; March 10, Fremont, Neb.; March 11, Maryville, Mo.; March 14, St. Joseph, Mo.; March 15, Emporia, Kan.
Percy Grainger — February 17, Asheville, N. C. ; February 18, Charleston, W. Va. ; February 24, Lawrence, Kan.; February 26, St. Louis, Mo. ; March 1 and 2, Winnipeg. Canada; March 6, Duluth, Minn.; March 9, Chicago, 111.; March 13, Cincinnati, O.; March 14, Danville, 111.
Louis Graveure — February 19, Roanoke, Va.; February 27, Fall River, Mass.
Maria Kurenko — March 8, Winnetka, 111.; March 10, Philadelphia, Pa.
Mischa Levttzki — February 16, Denton, Tex.; February 18, Austin, Tex.; February 22, Sherman, Tex.; February 23, Denton, Tex.; February 27, Chicago, 111.; March 4, Aurora, N. Y. ; March 8, Troy, N. Y.
London String Quartet — February 18, Cooperstown, N. Y. ; February 20, Philadelphia, Pa..; February 28, Dubuque, la.; March 1, St. Paul, Minn.; March 15, Northampton, Mass.
Toscha Seidel — February 25, Minneapolis, Minn. ; February 26, St. Paul, Minn.; March 7, Columbia, S. C ; March 8, Charlotte, N. C.
EDISON ARTISTS
Carl Flesch — February 16, San Francisco, Cal.; February 22, Los Angeles, Cal.; February 24, Sacramento, Cal.; February 28, Kansas City, Mo.; March 4 and 5, St. Louis, Mo.; March 8, Minneapolis, Minn.; March 13, Boston, Mass.; March 14, New York City; March 15, Hanover, N. H.
Arthur Middleton — February 24, Rochester, N. Y.
Oregon Music Trades Assn. Seeks to
Join National Body of Music Merchants
Make Application for Charter — Appearance in Portland of Victor, Columbia and Brunswick Artists Stimulates Trade— W. C. Fuhri Visits Portland Trade— Other News
Portland, Ore., February 4. — Reinald Werrenrath, baritone and popular Victor artist, was presented in concert at the municipal auditorium January 28 by the Elwyn Concert Bureau, singing before a large and enthusiastic audience. A clever tie-up, full-page Victor advertisement by Sherman, Clay & Co., appeared on the program, calling attention to his Victor recordings, and naming the most popular, severalof which he included in his program, much to the delight of his audience.
W. C. Fuhri, general sales manager and vicepresident of the Columbia Phonograph Co. Inc., was a recent Portland visitor. W. H. Lawton, of Seattle, Pacific Northwest representative of the Columbia Co., accompanied Mr. Fuhri on the rounds of the Pacific Northwest territory.
Charles Soule, Pacific Northwest manager of the Starr Piano Co., with headquarters in Portland, upon his return from his Washington territory expressed deep satisfaction at the year just ended and predicts great things for 1927. The first shipment of the new Electrobeam Gennett record has been received and, according to Mr. Soule, went like "hot cakes."
Cole McElroy and His Spanish Ballroom Band, who are exclusive Columbia artists, made a tour of Oregon in January under the auspices of the Columbia Phonograph Co., Randall Bargelt, Oregon representative of the company, managing the event.
Elly Ney, pianist and exclusive Brunswick artist, was guest artist with the Portland Symphony Orchestra at a concert given January 17 in commemoration of the one hundredth anniversary of Beethoven's death.
A. R. McKinley, Pacific Northwest manager of the Brunswick Co., with headquarters in Portland, reports 1926 breaking all records, with the first month of 1927 keeping up the pace.
Mr. McKinley announces that Carl W. Jones has again joined the Rrunswick Co. and will promote the Brunswick record business throughout the Pacific Northwest district.
A meeting of the Oregon Radio Trades Association was held January 14 in the main banquet hall of the Portland Chamber of Commerce, George Sammis, general manager of the Sunset Electric Co., president, presiding.
A jazz jubilee featuring three recording orchestras was a feature entertainment at the
Cole McElroy Ballroom January 18, when the Charles Dornberger's Victor record artists, Herb Wiedoeft's Brunswick record artists and Cole McElroy's Columbia record artists gave a joint dance program.
The Oregon Music Trades Association has made application to the National Association of Music Merchants for a charter.
Mrs. Emma Ball, formerly of the advertising department of the Portland Telegram, has been appointed private secretary to Sidney Johnson, manager of Sherman, Clay & Co.
Several changes have been made in the personnel of the record department of Sherman, Clay & Co., due to the illness of Nellie Megler, who had charge of the department, and the marriage of Pearl Speck to Ernie Cracknell, both of Sherman, Clay & Co., the latter two having resigned and moved to California. Florence Corcaran, for two years with the Dayton Co., of Minneapolis, and for the past eleven months with the Meier & Frank Co., of this city, has been placed in charge and will be assisted by Alice Falck, for three years with the Meier & Frank Co., and Esther Gumbert, formerly of the Wiley B. Allen Co. Betty Kay has replaced Mr. Cracknell, who acted in the capacity of general information clerk for customers on the main floor.
Wall-Kane Go. Markets
"Human Voice" Needle
The Wall-Kane Needle Mfg. Co., Brooklyn, N. V., placed on the market a new needle, which is claimed to be particularly adapted for the playing of the new electrically recorded records. This needle has been named the "Human Voice" and is attractively packaged and cartoned. N. Cohen, president of the company, returned to New York the early part of the month, after several weeks spent in Florida.
Mr. Cohen has now associated with him his son, S. Cohen, who graduated from high school iast month.
Big Victor Sales Increase
The January sales of the Victor Talking Machine Co. were $3,672,000, an increase of $1,095,000, or 8? per cent, over January of 1925.