The talking machine world (Jan-June 1927)

114 THE TALKING MACHINE WORLD March, 1927 FROM OUR CHICAGO HEADQUARTERS — (Continued from page 112) course, the pictures were not complete in themselves. Mr. Roemer first secured a number of black title cards which fit into the slit of the title writer, and then assembled his other equipment, including an iris vignetter for '"fade-out" and "fade-in" effects, and a rewind and splicer. He then ran through the projector all of the film, close to one thousand feet, and with pencil and paper he noted ideas which came to him as he watched the film. Searching through copies of illustrated magazines, he found the type of embellishments he desired for his titles. These he cut out, pasted to the title cards, retouched them with pen and white ink and lettered them. The Buddy film thus illustrated shows the life of Buddy during his cradle days, and closes with a scene of an actual snow storm with a "goodnight," and Santa Claus driving away in a sleigh. Death of M. C. Schiff Shock to Trade The talking machine trade was shocked to learn of the death of M. C. Schiff, president of the Vitanola Talking Machine Co., Chicago, on February 18. Mr. Schiff. who has been suffering from heart disease for the past year, and was confined to his home for the past six months, had taken little part in business activities during that time. Mr. Schiff was a resident of Chicago for many years, and left the banking business in 1914 to enter the phonograph industry with his brothers, the late Samuel S. Schiff, Henry T. Schiff and B. J. Schiff, founding the Vitanola Talking Machine Co. The firm started on a small scale, developed into a nationally known institution, and played an important part in the phonograph manufacturing field in the years which followed. The business grew rapidly, due to the efficient management of Samuel S. Schiff and M. C. Schiff, but with the death of the former and the illness of M. C. Schiff, the firm went through reorganization. Because of the death of Mr. Schiff the business is now being liquidated. Mr. Schiff was one of the most popular and well-known executives in the phonograph trade and he was president of the Phonograph Manufacturers National Association, founded about two years ago. The funeral services were conducted at Piser's Chapel, in Chicago, on February 21 by Wiley M. Egan Chapter, R. A. M., and the John Paul Tones Lodge, of which he was a member. Not Introducing Write for prices and detailed description Just renewing an old acquaintance, the Arnold Electric Phonograph Motor has been tried and proven satisfactory for over 15 years. Ideal for use in new machines or for replacing spring wound motors. The motor is simple to install, operates on either AC or DC current and is absolutely noiseless. LAKESIDE SUPPLY CO. 73 West Van Buren Street CHICAGO, ILL. The funeral is said to have been one of the largest in Chicago accorded a private citizen. Mr. Schiff was 56 years old. Left as survivors are his widow, Mrs. Celia Schiff, his brothers, Benjamin and Henry, and his sisters, Mrs. Kate Cohen and Mrs. Rose Trilling. Form Phonograph Manufacturers' Sales Ass'n Robert Illing and W. A. Fricke recently announced the formation of the Phonograph Manufacturers' Sales Association, with headquarters at 216 North Michigan avenue, Chicago. The firm will act as factory representative in the Chicago district for phonograph manufacturers. Mr. Illing was formerly associated with the Vitanola Talking Machine Co. and Mr. Fricke has been identified with the phonograpli and radio trade for many years. Rialto Music House Has Big Okeh Drive During the third week of February the Rialto Music House, with two stores on State street, ran an interesting advertising campaign on Okeh records. The Rialto Shop, on North State street, is directly opposite the Chicago Theatre, where Boyd Senter, Okeh record artist, was appearing in the Opera vs. Jazz program which took place at that particular time. The Rialto advertisements contained an illustration showing Mr. Senter in different poses with twelve of the thirty different instruments which he plays and heralding him as the "one-man jazz band." Mr. Senter, between his appearances at the Chicago Theatre, per TWO MODELS AVAILABIK Model F.W. 4 — For the average receiver without power tube For 50 60 cycle A.C., List price $22.00 For 25-40 cycle A.C., List price $24.00 Model D4 — For multi-tube receivers and those using power tubes — All Voltages are variable For 50-60 cycle A.C., List price $27.50 For 25-40 cycle A.C., List price $80.00 There are no "bugs in the Molliformer "B" ELIMINATOR Thousands of fans have built their own B-Units from Molliformer parts with perfect success. 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KEDZIE AVE., CHICAGO sonally met his admirers at the Rialto shop and autographed, at stated intervals during the day, all of his new Okeh records purchased. As a result, Boyd Senter record sales were greatl} increased, especially his latest release, the "New St. Louis Blues." Wurlitzer Featuring Mohawk Line The Wabash avenue store of the Rudolph Wurlitzer Co. in this city has been closing an excellent Mohawk business, and according to the present plans of this store, Mohawk re A Lesson in Mohawk Salesmanship ceiving sets will be featured extensively throughout the year. During December over 600 Mohawk consoles were sold, in addition to a large volume of other Mohawk models. In the accompanying photograph Charles Strawn, merchandise manager of the Rudolph Wurlitzer Co., Chicago, is giving the members of the sales staff a sales talk on Mohawk sets, and, judging from the results during the past few months, his talk was well worth while. Eugene Farney (shown at the extreme right of the photograph), general manager of the Wabash avenue store of the Rudolph Wurlitzer Co., is keenly interested in the success of Mohawk sets, and the volume of business closed with this well-known line has far exceeded his expectations. Luncheon of Western Division. R. M. A. The regular monthly luncheon of the Western Division of the Radio Manufacturers' Association was held at the Palmer House, Chicago, February 10, with seventy-two delegates present. P. C. Lenz, Jr., of the Runzel-Lenz Electrical Mfg. Co., treasurer of the R. M. A., acted as chairman of the meeting and made a report on the R. M. A. Trade Show, to be held June 13 to 19 in the Hotel Stevens, Chicago. At the time of the luncheon 18.000 square feet of the 19,000 available had been sold, he stated. Mr. Lenz then introduced Walter Strong, publisher of the Chicago Daily News, the guest of honor at the luncheon. Mr. Strong, who is chairman of the Radio Co-ordinating Committee, reported the latest development in Washington on the radio bill, then pending in Congress.