The talking machine world (Jan-June 1927)

Page scan 000969 from The talking machine world

Record Details:

Title:
The talking machine world
Date:
Jan-June 1927
Publisher:
New York : Edward Lyman Bill
Volume:
The talking machine world (Jan-June 1927)
Leaf #:
000969
Language:
English
Collection:
Broadcasting & Recorded Sound and Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
August 29, 2024
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June, 1927 THE TALKING MACHINE WORLD 25 GRADUALLY, but sorely, the seller of Radio begins to see the light. Catch -penny sales methods have begun to fade out of the picture. The Ballyhoo of the Bargain steadily grows fainter. Each day brings clearer realization of the publics willingness to pay full price for full value; each day stresses the absurdity of ignoring this attitude. And each season finds the retailer narrowing his sales efforts to merchandise that • commands full price and assures full profit. Gradually .... . . ♦ . the fog begins to lift! THE FOG BEGINS TO LIFT ! Steadfastly this organization has held to the belief, since the day it first began business, that its product could and would command full price at all times ... a factor to be guarded as jealously as the quality that goes into its making. It reinforced this belief with a sales policy that not merely preaches dealer protection, but practices it. How well it has succeeded is measured by the fact that the Farrand Speaker commands the same price today that it did three years ago. Farrand Manufacturing Co., Inc., Long Island City, N.Y. Fa CONE SPEAKERS B" ELIMINATORS