The talking machine world (Jan-June 1927)

80 THE TALKING MACHINE WORLD June, 1927 Fourth Annual Convention of Atwater Kent Distributors in Atlantic City (Continued from page 78) there would be packed with each set a cap to be placed over detector tubes where necessary to prevent oscillation being reproduced in the nearby loud speaker. Discussion on Radio Cabinets In the afternoon the meeting was opened by Lee White, of the Bankers Commercial Security Co., Inc., who spoke on "Financing." Following this talk Mr. Kent again took the floor and after a general discussion about the new products spoke upon the subject of radio furniture. He clearly set forth that the Atwater Kent Mfg. Co. specialized entirely in the manufacture of radio, and stated that it was his opinion that furniture was a decidedly separate proposition. He told of his ideas regarding furniture and how several manufacturers, well equipped for the work, had adopted these ideas and incorporated them in a set which he displayed on the platform. The cabinet displayed contained no unit, either radio or speaker. An important change of policy was announced, in that hereafter distributors would get their cabinets direct from the furniture factory, and their radio chassis, and speakers from the Atwater Kent Co., thus eliminating much lost motion. The cabinet displayed served as an illustration of how within five minutes the distributor could slip the radio chassis into place at the top and the model "E" speaker in the front panel. The model "E" speaker in this case is produced without a metal pedestal and has four ears welded on with accompanying bolts and nuts for quick assemblage. Publicity Plans Outlined The Thursday morning session was opened by D. M. Bauer, advertising manager of the Atwater Kent Mfg. Co., who described and displayed a new series of cut-outs and window trim displays which the company has prepared for the use of its dealers. The subject of advertising was still further expounded by Roy Durstine, of Barton, Durstine & Osborne, Inc., New York City, advertising agents and counselors, and Thomas R. Shipp, of Thomas R. Shipp, Inc., Washington, D. C, publicity agents for the Atwater Kent Mfg. Co. Perhaps the greatest event of the morning was the announcement by Roy Durstine regarding the Atwater Kent Foundation, a corporation established for religious, charitable, scientific and educational purposes, and which is described in detail elsewhere in this issue of The World. The Thursday afternoon session opened with a presentation and discussion of furniture for Atwater Kent sets. Three manufacturers, who have specialized in producing furniture for sets and chassis, made by the company, presented their respective lines. B. R. Stauffer, treasurer and general manager of the Pooley Co., Philadelphia, Pa., assisted by J. S. Dagney, exhibited and described the Pooley line and its new models for the coming season. J. B. Sechrist and J. S. Coleman presented the Red Lion Cabinet Co. models for 1927-28. President Conner, of the Conner Furniture Co., New Albany, Ind., described his line. The subject of credits was ably handled by Eli Dyson, of the Atwater Kent organization. Address On Merchandising Sales Manager V. W. Collamore then proceeded to deliver what might be described as the keynote speech of the convention. It was an inspirational message on merchandising touching upon quotas for the coming year and the future of radio, comparing it with the accomplishments of other trades. Dr. Willis A. Sutton, superintendent of public schools, Atlanta, Ga., who was instrumental in having Atwater Kent radio placed in every class room in the public schools of Atlanta, Ga., spoke on "Radio as a Means of Education." He told of its value and effect ivemss in education and dwelt upon its even wider influence in drawing nations together. On Friday morning the speaker was Dale Brown, director of the Cleveland Better Business Bureau, after which the convention business was concluded and individual round table conferences were held. A. Atwater Kent Honored The Atwater Kent Mfg. Co. was host to the distributors at special luncheons and dinners served each day. At dinner on Thursday evening, May 19, an event of unusual interest took place. As has been stated before, this convention also marked the twenty-fifth anniversary of the founding of the business, and this particular phase was featured at the Thursday evening dinner, the details of which were a complete surprise to Mr. Kent. As the meal was nearing completion, there was brought into the dining room a huge birthday cake, after which followed a mysterious package. This contained a beautiful silver service over one hundred years old, which was presented to Mr. Kent by the Atwater Kent jobbers. The presentation was made by Ernest Ingold, of Ernest Ingold, Inc., San Francisco, Cal., assisted by J. Ernest Millen, of John Millen & Co., of Canada. Mr. Kent, expressing his pleasure at the gift, replied to Mr. Ingold's address, and traced the history of the organization from its inception, onl) twenty-five years ago in a small upstairs room down on Seventh street, Philadelphia, to its present factories which cover over 15^2 acres of ground. The entertainment features provided were numerous. On Wednesday evening all attended a theatre party at the Apollo Theatre to witness "The Vagabond King." The procession down the boardwalk in some two hundred wheel chairs was an impressive sight in itself. Upon returning to the hotel "A Night in Hawaii," in the Renaissance Room, was given. Elaborate tropical decorations and the costuming of the guests and a Hawaiian troupe provided a colorful aspect. On Thursday evening, May 19, a special exhibition of aquatic sports was given in the Ambassador pool, which was followed by a private Atwater Kent cabaret held at the Palais Royal. On Friday evening a Bal Masque was held and the activities for Saturday included the second annual Atwater Kent golf tournament, fishing and sailing away on the yacht Princeton, baseball game — distributors vs. sales department — and grand finale in the Renaissance room. In addition to the general program, special entertainment was provided for the ladies of the party while Convention sessions were on, which included fortune telling, bridge and tea. During the entire convention period the Atwater Kent, Pooley, Red Lion and Conner lines were displayed in the sun parlor adjoining the convention room. The Atwater Kent Mfg. Co. presented each lady with an attractive colored glass bureau set and each distributor and guest with a Parker Duofold desk set. Delegates to Convention Among those present were: E. A. Jackson and J. H. Spears of the Asheville Battery Co., Asheville, N. C; Matt Jones, of the Auto Electric & Radio Co., Ft. Wayne, Ind.; H. A. Barter, Barter-Oppcnheim, Inc., Newark, N. J.; J. A. Bennet and Leighton Elliott, Bennet & Elliott, Toronto, Ont., Can.; J. O'Donnell, Bertram Motor Supply Co., Boise, Idaho; W. M. Ewing, Jr., and Edward Henley, Birmingham Electric Battery Co., Birmingham, Ala.; P. B. Bowman and R. Bowman, Bowman Bros., Ltd., Sask., Can.; W. W. Gambill, Braid Elec. Co., Nashville, Tenn.; E. Hagenlocher, F. Hafcenlocher and H. Illes, Briggs.Hagenlocher Co., Erie, Pa.; N. S. Brown and Fred Wiebe, Brown it Hall Supply t o , St. Louis, Mo.; Louis Buehn and Charles W. Miller, 0 S. Sheppard, Louis Buehn Co., Philadelphia, Pa.; J. H. Burke and T. Burke, J. H. Burke & Co., Boston, Mass.; H. B. Burr and R. B. True, Burr-True Corp., Syracuse, N. Y.; F. M. Bultman, Cain Radio Co., Jacksonville, Fla.; H. L. Mathews, Canadian Fairbanks-Morse Co., Winnipeg, Man., Can.; R. Bechtol, Charles Smith, A. L. Madon, R. Q. Semrad and Thos. Chadwick, Cleveland Ignition Co., Cleveland, O.; H. J. Shartle, Cleveland Talk. Mach. Co., Cleveland, O.; W. W. Bennett, Robert Gargett, Columbus Ignition Co., Columbus, O.; O. Crowell, Crowell Bros., Ltd., Halifax, N. S.; D. C. Birdsell, Dec. Lamp & Shade Co., Philadelphia, Pa.; C. A. D'Elia, D'Elia Elec. Co., Inc., Bridgeport, Conn.; C. W. F.dmond, E. J. Edmond Co., New York City; E. R. Hardy, Electric Equipment Co., Phoenix, Ariz.; F. C. Elliott, Elliott Eng. Co., Binghamton, N. Y.; M. T. Elliott and B. E. Pollard, Elliott Radio Co., Suffolk, Va.; A. A. Buehn and Harry Swartz, Esenbe Co., Pittsburgh, Pa.; R. E. Stueber, H. Gunn, 555, Inc., Little Rock, Ark.; O. E. Royal, Flat Top Auto Supply Co., Bluefield, W. Va.; T. B. Wildermuth, the Fromar Co., Harrisburg, Pa.; Louis T. Ganster, L. T. Ganster Co., Reading, Pa.; C. S Glover, Chas. J. Schaefer, Garrett, Miller & Co., Wilmington, Del.; John Embleton, A. D. Wall, Gas Engine & Elec. Co., Charleston, S. C; H. Gee, Gee Elec. Co., Wheeling, W. Va.; Earl B. Goodin, C. U. Price, Goodin Motor Service, Wichita, Kan.; Harger, Bliss and H. B. Sixsmith, Harger & Blish, Des Moines, la.; Harrison Smith and Ray Vaughn, Harrison Smith Co., Oklahoma City, Okla. ; Thomas Wrenn, C. E. Smith, Harrison Smith Co., Dallas, Texas; J. H. Hearnen, Trenton, N. J.; E. H. Edwards, W. D. V. Hopkins, Hopkins Equip. Co., Atlanta, Ga.; L. R. Howe, F. M. Sperry, Howe & Co., Boston, Mass.; F. R. Law, A. H. Wagner, H. T. Electric Co., Indianapolis, Ind.; Ernest Ingold, Ernest Ingold, Inc., San Francisco, Cal.; S. R. Elliott, W. J. Stroud, Interstate Elec. Co., Shreveport, La.; George L. Brown, Harry Hosmer, P. M. Price, Johnstown Auto Co., Johnstown, Pa.; C. C. Keyes, Keyes Supply Co., Ottawa, Ont., Can.; D. T. Lansing, D. T. Lansing Co., Scranton, Pa. Walter Cohen, L. E. Latham, E. B. Latham & Co., New York City; J. H. Bonham, Lee M. Ross, C. M. McClung & Co., Knoxville, Tenn.; I. R. Browd, E. A. Hoffman, P. C. Ford, H. A. McRae & Co., Troy, N. Y.; J. G. Timmerman, Mid-West Timmerman Co., Dubuque, la.; J. E. Millen, Leslie Millen, John Millen & Son, Inc., Montreal, Can.; W. S. Stiles, W. E. Bodart, Morley-Murphy Co., Green Bay, Wis.; F. Edwards, Motor Car Equipment Co., Salt Lake City, Utah; L. A. Cavanaugh, Motor Car Supply Co., Calgary, Alt., Can.; J. C. Marden, R. S. Davis, E. P. H. Allen, A. Wilkening and , Carl Wilkening, Motor Parts Co., Philadelphia, Pa.; H. A. Lines, Lee Williams, New Haven Electric Co., New Haven, Conn.; Nat Elin, B. J. Oppenheim, New Jersey Radio Co., Newark, N. J. J. B. Harrison, H. C. Noll, Noll Electric Co., Omaha, Neb.; C. A. Campbell, Northwestern Auto Supply Co., Billings, Mont.; Robert B. Green, George Hull, Gordon T. Parks, Parks & Hull, Inc., Baltimore, Md. ; Wade Owens, Parks & Hull, Inc.; Richmond, Va.; Jas. H. Bradford, S. N. Roche, H. M. Price Hardware Co., Mobile, Ala.; F. W. Boynton, C. N. Tobias, Radio Distributing Co., Syracuse, N. Y.; D. W. Burke, Radio Dist. Co., Detroit, Mich.; Louis Marks, G. A. Zanone, Radio Sales Co., Memphis, Tenn.; J. A. Nelson, Thomas Savage, Radio Sales Co., Denver, Col.; J. Cristadoro, W. R. Roth, Percival Stern, Radio Specialty Co., New Orleans, La.; A. Van Antwerpen, Radio Specialty Co., Milwaukee, Wis.; Mark Smith, R. Thomas, Ray Thomas, Inc., Los Angeles, Cal. A. C. Reinhard, H. H. Reinhard, C. T. Stevens, Reinhard Bros. Co., Minneapolis, Minn.; F. E. Roth, G. Zillig, Roth & Zillig, Inc., Buffalo, N. Y.; B. D. Greenhouse, Peter Sampson, Sampson Elec. Co., Denver, Col.; P. H. Oelman, (Continued on page 82)