The talking machine world (Jan-June 1928)

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The Talking Machine World, New York, January, 1928 The new corporation, incorporated in New York State and entirely financed by its board of directors and present stockholders, has been named the Acoustics Products Company. P. L. Deutsch of Chicago, who developed the phonograph division of the Brunswick-BalkeCollender Company, is president. Backed by this amalgamation of interests, the Sonora Phonograph Company retains its name and identity as a separate corporate structure, with P. L. Deutsch as its new executive head. New things are in store for Sonora and Sonora dealers new and greater things. Early in the New Year, Sonora will contribute to the realm of music important new and epochal achievements destined to create worldwide attention. Watch for further announcements on a matter which may profoundly affect the policies of the music industry and trade. During the intervening months before the appearance of the new Sonora products, distribution and sale of the present popular Sonora line of radios and phonographs will be energetically prosecuted and all Sonora distributors and dealers may remain confident in the assurance of a sustained effort and a constructive policy. The fact that in 1927 Sonora sales were more than double those of the preceding twelve months, lends stability to the immediate situation. With this new merger so triumphantly consummated, the year 1928 and those to follow will be known as Sonora years — years in which the high records of 1927 will sink into comparative insignificance. Many of the foresighted are now finding it wise to secure more information about Sonora, its products and its prospects. SONORA PHONOGRAPH COMPANY 64 East Jackson Blvd., Chicago, 111.