The talking machine world (Jan-June 1928)

The Talking Machine World, New York, January, 1928 43 Edison Phonograph in the Far Corners of the World {Continued -from page 42) ments being known as "Kunstzaal Edison." The decorations and furnishings of the headquarters building both inside and out are in what is known as L'Art Nouveau style with stained glass in profusion, delicately tinted decorations, unusual lighting effects, and a profusion of flowery plants. Here music is presented in a distinctly appropriate harmonious atmosphere. Corner of Edison Demonstration Rooms of Compania Harris, Havana Elsewhere about the world also are found Edison distributors with establishments that in themselves reflect the substantial character of the demand and the wide appreciation for that St. Louis Radio Association Opposes Direct Advertising Trades Association Asks Members Not to Harm Broadcasting by Announcing Sales and Prices, But to Limit Themselves to Names of Companies and the Lines Being Featured The St. Louis Radio Trades Association has gone on record as opposing direct advertising over the air. According to announcement by Robert W. Bennett, president, the fifty members of the Association who sponsor programs will in the future be limited to the announcement of their firm name and business. All direct advertising will be entirely eliminated. Under the sponsorship system the announcer of the station carrying the dealer's program will say : "This program is sponsored by Blank & Co., dealers in radio sets and supplies, a member of the St. Louis Radio Trades Association." If the De EERSTE GRAM0PH00N in het hartje van NieuwGuinea. program is sponsored by the wholesale distributor the announcement will be: "This program is sponsored by the wholesale distributor of Blank radio sets, a member of the St. Louis Radio Trades Association." If the wholesaler desires to use his firm name, mention of the equipment he distributes is prohibited. The first action on elimination of direct advertising was taken at a meeting of the Association directors on November 1. The formula for the announcements was drawn up by Mr. Bennett, Wm. P. Mackle, secretary of the Association, and Harold J. Wrape, former president of the St. Louis group and now president of the Federated Radio Trade Association. Letters have been sent to all members of the Association informing them of the action of the board and asking their co-operation. The Association hopes by its action to influence other radio advertisers throughout the country to eliminate long lists of articles for sale, prices, etc. It is felt by several members of the Association that lengthy announcements in reality harm the broadcast advertiser, as it is believed the average fan will dial away to another station before the announcement is completed by the advertiser. Na oen strong ondcrzoeM filng <Je Ncderlandtcn ■ Amerlkaanacha Nleuw Guinea Expeditle over lot den aankoop wan een NEW EDISON. Kunt U zich eene betere aanbeveling voor het Edison-product voorstellen en DAAROM gaf men DE VOORKEUR aan den NEW EDISON. KUNSTZAAL EDISON Wellevreden NoordwIJk IS Advertising the Edison in New Guinea musical instrument. They represent proof positive of the international character of music. Channel Number Plan Not Approved by R.M.A. The Federal Radio Commission has been advised by the Radio Manufacturers' Association, Engineering Division, that, to avoid confusing the radio public, it is not ready to approve a proposal for identification of broadcast channels by numbers, necessitating radical changes in the dials of receiving sets. The Federal Commission has been advised by H. B. Richmond, director of the R. M. A. Engineering Division, that the engineers of the R. M. A. for the past three months have been studying the channel-numbering proposal and are giving il further careful consideration, but so far are unwilling to endorse the plan. Sales Aids for Dealers Attractive window streamers and counter cards, in blue and orange, are now available to all dealers of the Arcturus Radio Co., Newark, N. J., A-C tube manufacturer. The complete story of Arcturus tubes is told in fifteen words. Sonatron Tube Prices Gut The Sonatron Tube Co., Chicago, 111., recently announced a reduction in the list price on the following types of tubes: Sonatron type X-201A has a new list price of $1.50; type X-171 $3.50; Type X-112 $3.50; type X-240 $2.00. Red Lion Cabinets for New Atwater Kent 37 A, C, Atwater Kent Distributors are now in a position to supply dealers with Red Lion cabinets to fit the new Atwater Kent Model No. 37 A.C. Radio. This includes the entire line, desk type, console, and chest type cabinets. This will in no way interfere with the regular line of cabinets for Atwater Kent Model 35, 30, 33 Radio. Theb ig business in radio for 1928 will be in the popular priced field. The New Red LionAtwater Kent combination, which supplies cabinet, A.C. Set and built-in speaker to retail at $133, is an ideal outfit to meet the demand. RED LION CABINET COMPANY Red Lion, Pa.