The talking machine world (Jan-June 1928)

50 The Talking Machine World, Nezv York, January, 1928 High Priced Talking Machines and Radio Receivers Selling in Milwaukee Territory Electrically Operated Sets Prove Popular — Federated Radio Trade Association to Meet in Februarys— Oshkosh and Madison Units Join Wisconsin Radio Trade Association Milwaukee, Wis., January 7. — Extremely favorable reports from Milwaukee retail establishments and jobbers have been received with regard to the recent holiday business on radios and phonographs. Electrically operated sets have been exceptionally popular. Vernon H. Maurer, president of the Badger Radio Corp., jobbing house, stated that within two weeks during the Christmas selling season this company distributed four carloads of the new A. C. sets. High-priced phonographs sold extremely well in Milwaukee during the holidays, according to Harry Goldsmith, of the Badger Sales Co., Victor jobber in Wisconsin. Yahr-Lange, Inc., reported an excellent sale of their Super-Ball antenna during the holiday season and the company has shown a 30 per cent gain over last year, according to Fred Yahr. The concern is receiving hundreds of pictures showing excellent window displays of the Super-Ball antenna by dealers. Judging from the number of photos which have made their appearance, the campaign to get the SuperBall properly displayed has not been in vain. Efforts of the individual dealers will not have been in vain either, as general reports indicate that their window displays have brought in additional sales. The meeting of the Federated Radio Trade Association in Milwaukee February 14 and 15 is expected to stimulate business to a great extent. An elaborate program of entertainment is being arranged. Registration will begin at 9 a. m. the first day. A luncheon will be held at 12:15. Immediately following the luncheon the business session will open and run through until 5:30. The entire second day will be given over to business session with a big stag banquet to close the session. On the first night there will be a theatre party and dance. Two new units have been added to the Wisconsin Radio Trade Association, the Oshkosh unit and the Madison unit. A recent meeting of dealers at the Athearn Hotel at Oshkosh brought out a number of men in the field who listened to a talk by W. B. Arvin, assistant secretary. Another meeting will be held some time this month. On Thursday, December 8, a meeting of dealers was held in Madison for the purpose of forming a trade association in that city. A three-hour session attended by a large delegation from Milwaukee was held, the principal speaker being Michael Ert. He told the dealers of some of the experiences of the Wisconsin Radio Trade Association during the past five years, and laid particular stress on problems now confronting the Madison dealers. J. A. Coats, of the Radio Sales Co., of Madison, is chairman of the executive committee. Merrill J. Page, Inc., radio studios, have been opened here at 4807 Center street. The company carries a complete line of the latest models in receivers and accessories. The first Merrill J. Page studio ever opened here is still at Third and Center streets. The new store is a link in the rapidly growing business of the concern. Kellogg, Kolster and Radiola sets are handled. Appointed Distributor of the Allen Portable Line The Aluminum Specialty Co., Dallas, Tex., has been appointed distributor of Allen portables in the territory they cover, according to an announcement by the Allen-Hough Mfg. Co. This distributorship is headed by Al Lemaitre, a very live, capable, experienced merchandiser. His plan of co-operation to the trade extends along broad lines and includes selling assistance plus unusual support to the dealer in the promotion of business. The Aluminum Specialty Co. offers its dealers only guaranteed merchandise of publicly accepted value. It accords the trade advertising and merchandising aid, and introduces businessproducing plans of thoroughly tested value. In introducing Allen portables Mr. Lemaitre states that in his opinion he is now offering his dealers the finest profit opportunity, and with a nationally advertised line of unquestioned selling value. Victor Features "Among My Souvenirs" in Gar-Card Ads Because of the popular demand two records of "Among My Souvenirs" were advanced in release to dealers by several weeks. The vocal recording was made by the Revelers, and Paul Whiteman and His Orchestra played it in concert style. The dance recording of "Among My Souvenirs," by Roger Wolfe Kahn and His Orchestra, was issued some weeks in advance of the others. The Victor Co. featured the three recordings of the selection in its car-card advertising starting January 6. Rochester Show in September Rochester, N. Y., January 7. — The fourth annual Rochester Radio Show, sponsored and managed by the Rochester Radio Trades, Inc., will be held during the period from September 17 to 22, inclusive, at Convention Hall here. JEWEL TONE ARM and REPRODUCER No. 60 A continuous tapered brass tone arm with the latest phonic type of reproducer. Made to meet the demand for a good S Shape brass tone arm with the new type of reproducer at a reasonable price. gives an excellent reproduction. List price A Jewel Quality Product Length, 9lk in. List price in Nickel Plate, $8.00 We are now ready to offer to manufacturers of large :abinet phonographs our No 55 Special Brass Tone Arm. This is an extreme S Shape tone arm with a 21 in. air column; length from center of base to needle point — 1 0y2 in. Diameter of base — 1 ]/z in. Very loud and $11.00. Write for discount. JEWEL PHONOPARTS CO. 510 No. Dearborn Street CHICAGO, ILL.