The talking machine world (Jan-June 1928)

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The Talking Machine World, New York, January, 1928 55 New Floor Cabinet, Model 17 $55.00 New Table Cabinet, Model 20 $35.00 Rola's Superb Performance Is Still Further Improved! ROLA was first in the development of the modern, high-quality cone reproducer — a speaker ^ which re-created the entire tone-range of modern broadcasting. C, The advent of AC sets and the newer power tubes with high voltages, created a need for greater loudspeaker capabilities. Rola engineering now meets these new requirements with a new Rola reproducer, giving a performance far surpassing former Rola achievements. We offer in these improved instruments a performance that sets new standards in the industry. Tone Quality has been markedly improved by extending the response range in the bass register, and by eliminating all periodic resonances. The new bass response greatly enhances the illusion of reality. Resonance-free reproduction brings new delights to the listener. Power Capacity is practically unlimited and the new Rola can be used with any power amplifier at any output volume. The new Rola cannot be rattled or blasted. Stability is a new word in connection with loudspeakers. We apply it to these new Rola Speakers because of their ruggedness and dependability. The new Rola is positive in adjustment and foolproof in use. It can be depended upon for continuous, trouble-free performance — with any radio set and under all conditions. C. The new Rola offers a loudspeaker merchandising opportunity of tremendous potential value to the better class of distributors and dealers. It is a line at once beautiful in appearance, outstanding in performance, and remarkably jree jrom service requirements. C. No other combination so surely makes for profit! Write our nearest office. THE ROLA COMPANY 612 NORTH MICHIGAN AVENUE, CHICAGO, ILLINOIS FORTY-FIFTH AND HOLLIS STREETS, OAKLAND, CALIFORNIA