The talking machine world (Jan-June 1928)

64 The Talking Machine World, New York, January, 1928 Phonograph Repair & Accessories Co. Appointed Vocalion St. Louis Jobber Will Operate in Missouri and Illinois — Koerber-Brenner Co. Organizes Record Club Among Victor Dealers' Sales Forces — Artists' Appearances Stimulate Record Sales St. Louis, Mo., January 7. — Given the impetus of the past year, which was one of the best in the history of the talking machine and allied trades, St. Louis dealers are looking to 1928 with confidence, if not eagerness. To insure the continued development of the business, the Koerber-Brenner Co., local distributor of the Victor products, has embarked upon a unique idea. It has organized a record club among the sales forces of the various dealers of the city, the purpose of which is to discuss Victor record releases and to pass on sales ideas. The initial meeting of the club was held at the Coronado Hotel this month and Miss Helen Moore, of the Kieselhorst Piano Co., was elected president; Miss Wally Griesedieck, of Scruggs, Vandervoort & Barney's, secretary, and Miss Ruth French, of the Jamerson Music Co., sergeantat-arms. The club will meet once a month to discuss the trade objects. Columbia and Brunswick record business in St. Louis was materially aided by the appearance here of Miss Lee Morse, Columbia artist, by the continued popularity of Ed Lowry, master of ceremonies at the Ambassador Theatre here, and the presentation of Al Jolson's, Brunswick artist, picture, "The Jazz Singer," at the New Grand Central Theatre by the Vitaphone Corp. Mr. Lowry recently made two personal appearances at stores, the first at Scruggs, Van Jewell A. C. and D. C. Set Analyzer The Most Complete Service Instrument Obtainable Pattern No. 137 A. C. and D. C. Radio Set Analyzer A new Jewell Radio Set Analyzer is now available to dealers who desire a service instrument that will solve the new service problems coming with the increasing use of A. C. operated radio sets and sets using the new A. C. tubes. It is the last word in radio testing equipment. It will make A. C. tests on: Four and five prong A. C. tubes, Kellogg A. C. tubes, line voltage, filament and charger transformer voltages and filament voltage on A. C. tubes or on tubes operated in series from A. C. It will make D. C. tests on: All D. C. tubes, A-batteries or A-eliminators, B-batteries or B-eliminators, total plate current or current per tube, grid voltage, transformers and circuit continuity tests. The complete Radio Set Analyzer weighs only six and one-half pounds and comes equipped with adapters and test leads. It is complete in every way. Write for descriptive circular No. 1141, or ask your jobber about this new service instrument. "28 Years Making Qood Instruments" Jewell Electrical Instrument Co* 1650 Walnut St., Chicago dervoort & Barney's, and the other at Nugent & Bros., during the noon hour, personally meeting the customers and autographing many records for purchasers. The New Columbia-Kolster Viva-tonal electric reproducing phonograph and the new Brunswick Panatrope combination Model PR 17-18, both of which were recently introduced to the trade, are meeting with considerable success in the city. Additional impetus was given to Brunswick business through the recent announcement of price changes on the better-class records. The changes, which affect all gold and purple label records, as well as album sets and foreign records, have met with a response beyond the expectations of the local dealers. The "Two Black Crows," .the Columbia release, continued to set new high sales records. The latest releases, parts five and six, are meeting with the same sensational response that greeted the former releases of this pair of artists a short time ago. The local branch of the Brunswick Co. recently announced that the Vocalion record manufactured by the company has been turned over for distribution, effective January 1, to the Phonograph Repair & Accessory Co., of St. Louis, which will operate in Missouri and Illinois. At the same time it was announced that the Artophone Corp. will officially open a branch office in Kansas City for the promulgation of Okeh records. Howard E. Fleming, formerly connected wjtft' Artophone's Okeh record force, has been placet! in charge of the new branch. . J£| To adequately provide for the continued demand for portables, the Artophone Corp. has iust completed the installation of a greatly augmented daylight portable plant, which will enable the concern to increase the production of these instruments to treble its former maximum capacity. 'Plans for the coming year were outlined at a sales conference held at the St. Louis branch of the Columbia Co. during the past week, while similar action was taken at a meeting of the Artophone Corp.'s sales force held shortly before the first of the year. The Brunswick Co. also is planning a similar meeting. The regular monthly meeting of the St. Louis Radio Trades Association was held Wednesday, December 21, at the downtown Y. M. C. A. In the absence of President Bennett the meeting was presided over by Harold J. Wrape, past-president. The entertainment feature of the meeting was presented by the Ray-O-Vac Battery Twins. The boys were appearing at Station KMOX all week and took time to come to the radio men's gathering. General Sales Go. Is Now an Arborphone Distributor The General Sales Co., Detroit, Mich., was recently appointed distributor for Arborphone radio products in Detroit and vicinity, according to an announcement from the Arborphone headquarters in Ann Arbor. According to Louis Ingram, sales manager of the General Sales Co., the new Arborphone A. C. operated models are moving rapidly and with the reopening of the Ford motor plants and the prospects of a banner year in other motor car factories, a gratifying increase in radio sales is expected. Loftin-White Circuit Booklet A twenty-four-page booklet explaining the Loftin-White circuit in principle and construction has been prepared by the Arborphone Division of the Consolidated Radio Corp., Ann Arbor, Mich. The booklet describes the application of the Loftin-White circuit to the two lines of Arborphone radio receivers in which it is now used and it should prove of value to dealers and salesmen.