The talking machine world (Jan-June 1928)

Kellogg Radio was the outstanding success of the 1927 season. Kellogg's A-C operation made it the ideal line for the musical instrument house. ^ Kellogg has no batteries to worry the user — or to cause service expense to the dealer. Kellogg is true A-C radio, using Kellogg's own A-C tubes. Limited production restricted the territory that could be opened up last fall. Increased production for 1928 creates Money-Making opportunities for new distributors and dealers. Applications are now being considered. Kellogg Switchboard & Supply Company, Dept. 25-91, Chicago Trade Activities in the Akron-Canton Territory Akron-Canton, O., January 7. — Talking machine and record business has slowed up considerably with the advent of the new year, after one of the most active holiday seasons in recent years. Trading was slow in getting started, but from ten days to two weeks before Christmas dealers in this area had all they could do. There was not only much activity in talking machines, records and radios, but the accessory trade was unusually good. C. J. Russell has been made manager of the talking machine department of the KleinHeffelman-Zollars Co. department store, Canton, now controlled by the Ross Stores, Inc., and the department, located on the mezzanine floor, has been enlarged and additional floor space given over to talking machines, records and other accessories. The D. W. Lerch Co., one of Canton's oldest music houses, has just concluded observing thirty-two years of business existence. There has been an unprecedented demand tor the newest Columbia phonographs, the model 7-20, retailing at $125, where it recently was introduced. Dealers both in Akron and Canton have been successfully disposing of this attractive model. That the next four months will see much activity in radio was the prediction made by George C. Willie, head of the music house at Canton bearing his name. Johnny Marvin, well-known Brunswick recording artist, appeared in person at a Canton theatre for four days and drew capacity audiences. While in Canton Mr. Marvin was at the talking machine departments of the William R. Zollinger Co., where he autographed many of his records for the store's customers. Repairs have been made to the Haloock music store in Medina, which was badly dam aged when a water heater, operated by gas, in the basement exploded. Talking machines and records in the future will be merchandised in the basement at the store of the George S. Dales Co., Akron, with entrance on Howard street. Golden Sun Co. Announces New Reproducer Sales Plan Object of Campaign Is to Prove to the Dealer That Sun Reproducer Will Boost Sales The Golden Sun Co., of Louisville, Ky., has introduced a new sales plan on the Sun reproducer. This plan has been experimented with for several months and proved highly successful. The object of this new plan is to prove to the dealer the Sun reproducer will increase record sales as well as create prospects for new phonographs. F. A. Sunderhauf, sales manager of the Golden Sun Co., has compiled the results of the new selling plan and states that he found most dealers sell reproducers because their customers ask for them. In only a few cases was the reproducer sold as a sales promotion for records and new phonographs. He further states that a good many dealers are selling reproducers and giving their customers the impression that it will make a new-style phonograph out of an old one. This misrepresentation is very dangerous and may cause the loss i f a prospect for other musical merchandise. Sun reproducers are sold with the understanding they will improve any old or new phonograph, but will not make a new phonograph out of an old one. The Golden Sun Co. now has over five hundred satisfied dealers. Some of these dealers started when the Sun reproducer was introduced. They also have several large manufacturers using the Sun reproducer. National Assn. of Music Merchants Board to Meet Board' of Control of National Association of Music Merchants to Meet at Hotel Commodore on Thursday, January 26 The Board of Control of the National Association of Music Merchants will hold its annual mid-year meeting at the Hotel Commodore, New York, on Thursday, January 26. It is probable that the amount of business which is to be transacted at the meeting will necessitate at least one session on Friday, January 27. The Board of Control includes the Executive Board, Advisory Board, Auxiliary Board, including chartered State Association representatives and State commissioners from States where no chartered associations exist. President C. J. Roberts is desirous of having a large attendance as matters of great importance will be presented for discussion. It is possible that suggestions looking toward important changes in the by-laws will be presented. A luncheon for members of the Board of Control will be held Thursday at the Commodore and it is probable that the New York Piano Merchants' Association will arrange for a dinner for Thursday night. A. B. Cornell Proves Prowess as Hunter A. B. Cornell, formerly identified with several prominent manufacturers of phonograph parts and widely known throughout the phonograph industry, is proving to be a hunter of considerable skill. A few weeks ago while gunning near Valley View Farm, which he owns, Mr. Cornell shot a very beautiful red fox measuring over forty inches from tip to tip. He is naturally quite proud of his prowess.