The talking machine world (Jan-June 1928)

24 The Talking Machine World, New York, February, 1928 L. H. White Made Managing Director Nipponophone Go. Comptroller of Columbia Phonograph Co. and Supervisor of Seven Departments in Bridgeport Factories Promoted — Other Changes Lester H. White, comptroller of the Columbia Phonograph Co., and supervisor of seven departments in Columbia's Bridgeport factories, farewell dinner in the State Apartment of the Waldorf Astoria. J. W. Murray, treasurer of the Okeh Phonograph Corp., also owned by the Columbia interests, has been appointed assistant comptroller of Columbia, and has assumed charge of Mr. White's work at Bridgeport. Eli Oberstein, who has been connected with the treasurer's department of Columbia, succeeded Mr. Murray as treasurer of Okeh. Maintaining Sales Enthusiasm in Music Store Clark Music Go. Sponors Unusual Radio Program Presentation of Syracuse Composers' Series by Large Central New York Music House Aroused Wide Interest Among Music Lovers L. H. White has been appointed managing director of the Nipponophone Co. of Japan, recently acquired by the Columbia interests. Mr. White left America in mid-January, for an ad interim absence in his new position, from which it is hoped he can be recalled to the American field after a year. Mr. White, who is still in his mid-thirties, is one of Columbia's ablest executives, with a remarkable record for so young a man. A graduate of New York University, he was at first in the banking business, then with a leading firm of industrial engineers, and entered Columbia's service in 1919, since which time his activities in the interest of the company have been countless and highly valued. As a testimonial of their regard and esteem the officers of the company and representatives of the various departments gave Mr. White a Syracuse, N. Y., February 6. — One of the most unique things which has been done in this city in recent months is the presentation of the Syracuse Composers' Series of programs, given via radio, and arranged and sponsored by the Clark Music Co., the largest music house in Central New York. The programs were presented each Tuesday evening at 7.30 p. m. direct from the Clark Music Co. studio, by remote control, through station WSYR on the Hotel Syracuse and have been given over a period of three months. The studio is a large room on the main floor of the Clark Music Bldg., which is the phonograph and radio department of the store, and friends and customers are invited in to witness the actual broadcasting programs and the store is generally open to guests on that evening. In many instances the composers themselves actually took part in the presentation which made it possible for the radio audience to hear the true interpretation of their works. Also many of the selections presented were given from original manuscript and would never have been presented had it not been for this opportunity. Hundreds of fine comments have come to the Clark Music Co. about the Composers' Series, thus showing an unusual interest in the fine music presented, and no doubt the series has been to the listening audience an aid in understanding and appreciating better music, which was the real object of the plan. It is the idea of the Clark Music Co. to endorse and encourage at all times the study, appreciation and advancement of fine music and the Composers' Series was arranged in the hope that those who followed it would be much benefited by it. The Series was concluded on January 24. IN WIDE DEMAND Model 489 1,000 ohms per vol) WHAT about instruments for B-Eliminator operated sets? D. C. set owners, using battery substitutes, today form a large part of your market. A voltmeter that will accurately check the output of the Eliminator is an absolutely essential requirement for the best performance of such sets. Weston furnishes the ideal instrument for this service in the Model 489 Battery Eliminator Voltmeter. Its high internal resistance of 1,000 ohms per volt means that only 0.001 ampere is required for full scale deflection. Moderately priced for an instrument of such high quality and reliability, and in great demand everywhere. WESTON ELECTRICAL INSTRUMENT CORPORATION 190 Frelinghuysen Ave. Newark, N. J. WESTON RADIO INSTRUMENTS (Continued from page 22) and actual selling methods should be discussed and intensively studied. I believe also that at every one of these sales meetings some salesman should be called upon to actually go through the demonstration and selling of one of the instruments. These demonstrations should be freely criticized by the rest of the organization. It is often a "bitter pill" for the salesman to get up in front of the entire organization and make such a demonstration, knowing that he is to be severely criticized. But, nothing will help him more — and the rest of the organization as well. This, too, will do much to get all salesmen on the same selling track. It means that if this is done consistently one man will not be telling a prospect one thing and another salesman another thing. It makes for unity of selling and helps to eliminate objectionable remarks, mannerisms, etc., of which the salesman himself may not have been conscious. It aids the sales manager in determining the sales ability of each man. Of course, you cannot expect a salesman, under the circumstances, to give as good a sales talk or demonstration as he would alone in the room with the customer, and allowance at first must be" made for that; but when the salesman learns to retain his poise and put over an effective demonstration in front of the organization, then he can certainly put over an even more effective one alone with the customer. Exchanging Ideas There should be a period set aside at the weekly meetings for open forum — where ideas and criticisms of operating and sales promotion methods are presented and discussed. Many fine ideas will come from this. For the benefit of those who may be timid about making criticisms or suggestions, a suggestion box should be installed in which written suggestions may be dropped, either signed or unsigned, and read in the meeting by the sales manager. This last plan will bring out many things that may not come to light otherwise. Many sales managers say that one sales meeting a week is sufficient, but I contend that the short morning meeting, in addition to the long weekly sales meeting will give greater enthusiasm and better co-ordination of effort to the entire organization. A salesman can run down to a pretty low ebb of enthusiasm between the weekly meetings, but the morning meeting keeps him constantly pepped up to the highest point of efficiency. I liken the salesman to a battery — and the morning meeting to a trickle charger that keep him constantly charged to the highest point of enthusiasm. Leo Reisman to Give Concert Leo Reisman and His Orchestra, exclusive Columbia artists, will give their first concert of modern jazz compositions at Symphony Hall on Sunday evening, February 19. The orchestra will be augmented to forty musicians for the occasion. The program will be a varied one with special compositions, current hit numbers and a group of dance tunes recently recorded for the Columbia catalog. Hazeltine Patent Suit The Hazeltine. Corp. announces that an order has been signed by Judge Henry W. Goddard, of the United States Southern District Court, to show cause why the Electric Service Engineering Corp. should not be enjoined pending final hearing from transferring or selling its rights in United States Patent No. 1,605,411. The patent covers certain inventions in radio receiving apparatus and the order was issued in an action brought by the Hazeltine Corp. against the Electric Service Engineering Corp. wherein plaintiff seeks to have it declared void.