The talking machine world (Jan-June 1928)

The Talking Machine World, New York, February, 1928 27 Factor in the Success of the Edgar Music Go. {Continued from page 26) a man comes to us with the assertion that he believes it would help if we would so-and-so. Then he tells exactly why he thinks it would be a good plan, and how he would put it into practice. Requiring the men to do that eliminates a lot of idle talk just to try to prove that the talker has the interest of the firm in mind, and it encourages really constructive thinking. Any average person can find flaws with a merchandising program; but it requires constructive thinking to find practical remedies for the flaws thus found." Employes Taken From Other Fields The reason that it is possible for the firm to have such an organization is because most of the men and women were employed from other fields of selling or endeavor and trained to function in line with the company's policy. The assistant manager of the company was formerly a tool dresser in the oil fields. He liked musical instruments much better than wrenches and files and hack-saws. One day when Mr. Edgar mentioned to the young man's employer that he was looking for a man who could be developed into a good salesman, the employer recommended this chap. When he came in to see Mr. Edgar about the job they talked about nearly everything else but selling phonographs. Mr. Edgar liked the prospective salesman, but he was not certain whether or not he had as much determination as he wanted him to have. Finally he offered the young man a ridiculously low salary, to see what reaction it would create. The applicant considered the offer nothing less than an insult to his ability and intelligence, and he did not hesitate to say so. He got the job forthwith. Another youngster who has turned out to be a good salesman formerly worked in an automotive jobbing house; but he liked musical merchandise and applied for a job. He got it because he seemed willing to learn the business. Form of Compensation The men work on salary, whether they sell on the floor, follow up leads, or do straight canvassing, as some of them do occasionally. They are offered no bonuses or commissions except occasionally when Mr. Edgar has a certain type of machine which he wishes to dispose of quickly; then he offers a special bonus to every man who sells one of the machines. Reynold's Music House, 21 South Palafox street, Pensacola, Fla., which until recently carried the Victor line exclusively, has added leading makes of radio receivers and phonographs to its merchandise. THE INSIDE BACK COVER OF This issue of The WORLD has a very important message for phonograph manufacturers and dealers. Read it Carefully Crosley Station Celebrates Its Seventh Anniversary Sixty-tv/o Hours of Continuous Broadcasting Mark the Seventh Birthday Anniversary of Station WLW — Powel Crosley Speaks Cincinnati, O., February 6. — The seventh birthday anniversary of broadcasting station WLW, owned and operated by the Crosley Radio Corp., of this city, was fittingly celebrated by sixtytwo hours of continuous broadcasting, which, it is believed, established a world's record. WLW went on the air on Friday, January 27, at 8 a. m. and there was no break in the broadcasting until Sunday, January 29, at 10 p. m. More than 230 musicians and entertainers were heard from the studios of WLW during the celebration and 150 more were heard by remote control in chain programs. The Cincinnati Symphony Orchestra, under the direction of Fritz Reiner, was heard during the celebration program, as were representatives of all other of the city's musical institutions. Powel Crosley, Jr., president of the Crosley Radio Corp., officially dedicated the birthday program after the station had been on the air for twelve hours. He made a brief address from his home where WLW first went on the air seven years ago as an experimental station. He also spoke during the Bandbox hour on Sunday, January 29, when he reviewed the history of WLW and of broadcasting. Possible Reception Disturbances Are Listed by Fada Fada Service Department Gives Five Possible Causes of Reception Disturbances From Farm Lighting and Isolated Stations Five possible causes of reception disturbances from farm lighting and isolated gasoline electric generating stations are given by the service department of Fada Radio as follows: Spark at spark plug of engine; spark at distributor; sparks in relays and governing mechanisms; sparking at commutator of generator and motors or other appliances connected to the load. These disturbances affect the receiver by producing noises, and the proper methods of eliminating this sort of interference are explained in a bulletin which is available to all Fada dealers. Gramophone Exhibit One of the most interesting sections of the National Museum, Washington, D. C, is that devoted to an historical exhibit of His Master's Voice gramophones, invented, designed and presented by Emile Berliner, inventor of the first disc gramophone. The exhibit contains first records and first instruments complete from 1887 to 1904, each instrument and each record showing a distinct step forward in the talking machine art. Enjoyed Vacation in South Paul B. Klugh, vice-president and general manager of the Zenith Radio Corp., accompanied by his family, is back in Chicago, following a two weeks' vacation in Florida. The Zenith Radio Corp. has enjoyed remarkable success under Mr. Klugh's direction, and this well-earned vacation, the first in three years, gave this popular and busy executive a much needed rest. Suffered Fire Loss The Conn-Portland Music Store, Portland, Ore., suffered recently from a fire that caused almost a complete loss of stock. I928's Fastest Selling Radio Combination with Atwater Kent 37 A. C, Big sales of Red Lion-Atwater Kent combinations in 1927 proved the popularity of medium priced sets. And 1928 will be even better. The unusual combination of a handsome, useful Red Lion Cabinet and a famous Atwater Kent A. C. Set makes a real business-getter. Your Atwater Kent Distributor can supply you with Red Lion Cabinets in desk, console chest types for the new Atwater Kent Model 37 A.C. Radio. But this will in no way interfere with the regular line of cabinets for Atwater Kent Models 35, 30, 33. One of these ideal combinations is shown above — Red Lion Cabinet with Red Lion Built-in Speaker using the Atwater Kent Unit and an Atwater Kent Model 37 A.C. Set— retails for $133. Write for full particulars of our new models and our new merchandising program RED LION CABINET COMPANY Red Lion, Pa.