The talking machine world (Jan-June 1928)

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The Talking Machine World, New York, February, 1928 Radio is better with Battery Power W^hy pay for waste space ? Buy the EvEREAWY Layerbilt -it's every inch a battery lhti Evrreatty Layvrbtlt, ffie l/r« nils; //■•• In IN DRY cell "B" batteries made up of cylindrical cells more than one-third of llie space is wasted. That's inevitable. No matter how closely you pack a group of cylinders, there always will be spaces between them. Usually these spaces are filled in with pitch or other substances, to prevent movement of the cells during shipment and breakage of the wires connecting cell to cell. Think of it — over a third of the space inside the ordinary battery is filled with inert packing material! In the Eveready Layerbilt "B" Battery No. 486 there are no waste spaces between the cells and no useless materials. Instead of cylindrical cells, this extraordinary battery uses flat cell-.. It is built in layers and assembled under pressure into a solid block. Electrical connection between cell and cell is automatic, by pressure of the entire side of each cell against it> neighbor. The most surprising thing about this construction is that it actually makes the active materials more efficient. A given weight of them produces more current, and lasts longer, than the same amount when put in the cylindrical cell form. This was the unexpected result of researches into methods of utilizing the hitherto waste spaces. Scientists now know that the flat shape is the most efficient form for the cells in a "B" battery. No wonder the Layerbilt is the longest lasting and therefore most convenient and economical of all the Eveieadys. Only Eveready makes the Layerbilt. Its exclusive, patented construction is Eveready's greatest contribution to radio enjoyment, giving new economy and convenience to battery users. The Layerbilt. of course, prov ides Battery Power — silent, reliable, independent, guarantor of the best reception of which your receiver is capable. For modern sets, use the Eveready Layerbilt. NATIONAL CARBON COMPANY, Inc. New York San Francisco »hl i> Eveready Hour .Night The air is full of Ertil <>/ the Rockies 9 P. 81., Easicrn Standard Time Through W"EAF and associated N. B. C. stations On the Pacific Count 8 P. M.. Pacific Standard Time Through N. B. C. Pacific Coa^t network Radio Batteries ■■■■HHHMb* -they last longer things you shouldn't miss This is the February consumer advertisement, appearing in The Saturday Evening Post, February 4th, and in many other national publications, to assist you in selling Eveready Radio Batteries.