The talking machine world (Jan-June 1928)

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The Talking Machine World, New York, February, 1928 Psychology over here and over there It has been noted by expert observers of the talking machine trade abroad that when one of the new "His Master's Voice" instruments (Orthophonic Victrolas) is shown for the first time in England or on the Continent, great crowds gather as would gather here, for example, to see a new Ford automobile or to watch a visiting motion picture star enter a hotel. As a result of this state of the public mind — and the determina* tion of phonograph dealers abroad to make the most of it — the talking machine business in Europe is far greater than ever in its history. The same musical perfection and convenience in Victrola products that are holding Europe spellbound can make America marvel— if the dealer gives them the same fair chance* The first appearance of every new Victor model and each new release of Victor records can be made to look like either an event or an accident. It is up to you, Mr. Victor Dealer, to decide which it shall be. C. BRUNO & SON, Inc. Victor Distributors to the Dealer Only 351 FOURTH AVENUE NEW YORK, N. Y. 1834 — Almost a Century of Dependable Service to the Music Trade — 1928