The talking machine world (Jan-June 1928)

52 The Talking Machine World, New York, February, 1928 Normal Demand for All Lines Featured in Opening Month of the New Year in Toledo Sales of Combination Instruments Lead at the Lion Store Music Rooms — Sparton Dealers Gather at Meeting Sponsored by Toledo Radio Co., Distributor — News of the Month II d FV'<i GRAPHITE PHONO 1 tJ SPRING LUBRICANT Ilsley's Lubricant makes the Motor make good. Is prepared in the proper consistency, will not run out, dry up or become sticky or rancid. Remains in its original form indefinitely. Put up in 1, S, 10, 25 and 50-pound cans for dealers. This lubricant is also put up in 4-ounce cans to retail at 25 cents each under the trade name of FITRFKA noiseless talking uunijUft MACHINE lubricant Write for special proposition to jobbers ILSLE Y DOU BLED AY & CO., 229-231 Front St., N.wYork Toledo, O., February 7. — Radio and talking machine sales are going ahead in a normal manner here, according to reports. At the Lion Store Music Rooms the sale of combinations has been the outstanding feature of the month. The Panatrope 17-8 and Victor 7-25 are sold out and jobbers report the shortage will exist for a month, according to Lawson S. Talbert, manager. A colorful display booth featuring Columbia records, with the Ruth Etting selections as the center of "attraction, has sold many numbers. The Victor Herbert album of records has been given a beautiful window setting and the several titles set out prominently through the use of separate cards. In the radio section, Manager Talbert stated, sales are eclipsing all records. The demand is towards electric sets and power outfits. Sparton, RCA, Atwater Kent and Crosley units are featured by the house. The J. W. Green Co. for January experienced an increase in talking machine sales; radio volume' is considerably ahead and record sales are on the climb, according to Robt. C. Elwell, manager. The 10-70 and 12-15 Electrolas as well as the 37 Atwater Kent electric are leading sellers. The Toledo Radio Co.'s Sparton meeting, held in the middle of January, brought about 100 Sparton dealers for the purpose of discussing the possibilities of extending the radio buying season. All agreed this could and should be done. E. R. Brower, assistant sales manager of the Sparks-Withington Co., Jackson, Mich., makers of Sparton radio sets, addressed the group, as did Mr. Schuster and Mr. Wilmont of the engineering department of the factory. The visitors were guests of the Toledo Co. at luncheon and dinner. The Whitney-Blaine-Wildermuth Co., Brunswick and Victor retailer, and Columbia record dealer, experienced a normal January trade, according to Henry C. Wildermuth. Radio sales are leaning towards electric sets, he said. The Sun reproducer is a new item of merchandise added. Geo. Hull has joined forces with the Whitney-Blaine-Wildermuth Co. At the Cable Co. Miss Nellie Striggow de clared that radio broadcasting is opening many new sales approaches for dealers. The house finds its connection with station WTAL, which features an Orthophonic hour, conducive to sales. Peter Averill, formerly of the Cleveland Talking Machine Co., is a new member of the sales staff. Roy Rosendaul has joined forces with the house. At the United Music Store Panatrope and Orthophonic sales for the first month of the year recorded increases. Sparton, RCA and Atwater Kent radio sales are also ahead, Victor Basil stated. Miss Virginia Davis, of the record department, stated that radio broadcasting has popularized the taste for lonesome music to such an extent that everybody is now purchasing music of that type, whereas formerly merely a few persons bought it. Therefore the negro spirituals are selling in increased numbers. The Grinnell Bros, force and guests, totaling about 100, were entertained by the management at dinner at the Hotel Secor the past week. This is an annual affair at which officials from the Detroit headquarters are present. Harry J. Reeves is now in charge of the Victrola and radio departments of the Toledo Grinnell store. Chas. Hyde, of the Chicago Talking Machine Co., met with the sales staff of the Lion Store Music Rooms on Friday evening and went over with them the entire sales process of the Victrola. W. W. Smith, president of the J. W. Greene Co., was elected a member of the executive board of the Toledo Retail Merchants Association. Mr. Smith is a leader in local activities. The B. S. Porter Son Co., Lima, O., recently made a number of improvements in the Victrola department. The record section was rearranged and refinished, and conveniences installed for the better serving of customers. In the radio division Radiola, Atwater Kent and Sparton lines are featured. The house carries a general line of musical merchandise. Clifford Carl has been named receiver for the John's Music House, Lima, O. The J. W. Rowlands Co., Lima, O., furniture and music house, recently opened its enlarged and refinished store to the general public. More than 5,000 persons visited the store from the opening of the doors at 2 p. m. until long after the scheduled closing time. The remodeling has given the firm one more floor and has increased facilities for display. The Victrola department is now located on the ground floor. Allen-Hough Plant Doubles Its Output in Sixty Days Increase of Orders Necessitated Gearing Plant for Large Scale Production — Test Instruments at Four Stages in Production The Allen-Hough plant, at Racine, Wis., has achieved the impressive record of actually North Section of the Portable Assembling Line, Allen-Hough Plant, Racine, Wis. doubling its portable output within a period of sixty days, a record all the more notable because sixty days ago production was going along at what would ordinarily be considered a very satisfactory rate. But orders kept piling East Section of Assembling Line at Allen Hough Co.'s Plant in Racine, Wis. in and it was found necessary to gear the plant for large scale production. In the Allen-Hough plant the manufacture is done progressively. Cases come up from the box shop proceed into the gluing department, thence to the assembly line and finally through the final inspection department to the crating and shipping room. Tests and inspection are made at each of the four stages in production, making it practically impossible for defective workmanship or materials to leave the plant, which is no doubt a considerable factor in the fine sales record Allen portables are now making. New Kolster Display Card A new window display card, executed in color, and describing the Kolster electric models, has been added to the line of dealer helps available to all Kolster retailers. A cutout socket is provided into which the cable from the AC models is plugged. This visualizes to the observer the convenience of socketpower sets. "Electrified" That's the magic word that moves radio sets today. You can electrify every radio set in your town with "A" and "B" Electric Power Units ~^T/^\ j Acids or Liquids i-^lv-/ j Concealed Batteries Majestic Units Improve Radio Reception Write us for name of your nearest jobber. Grigsby-Grunow-Hinds Co. 4540 Armitage Ave. Chicago