The talking machine world (Jan-June 1928)

54 The Talking Machine World, New York, February, 1928 Active Sales Promotion Is the Road to Sales, Says Cincinnati Brunswick Manager Direct the Sales Effort on Certain Models Toward People Who Can Afford Them and Get the Instrument in the Home — Appointed Carryola Distributor — C. J. Rist in New Post MICA DIAPHRAGMS For Loud Speaker! and Talking Machine* RADIO MICA American Mica Works 47 West Street New York Cincinnati, 0., February 8.— "The successful dealers are invariably those who take part in the manufacturer's advertising and sales-promotion projects," commented H. H. Sellers, assistant manager of the local branch of the Brunswick-Balke-Collender Co. "For instance, those who have put their efforts behind the large combination models of the electrical Panatrope and Radiola have no complaint to make in regard to a dull market. The big thing, according to statements from successful dealers, is to direct the sales effort to people who can afford them. Get the instrument in such a home for demonstration, experience teaches, and almost invariably it will stay there." A Profitable Panatrope Market Another outlet for fine instruments suggested by Mr. Sellers are restaurants. As an example of this he referred to two restaurants which have just installed Panatropes, one buying a PR-138-C and the other a P-13. In both of these places the music has increased the business 150 per cent, it was stated, and this surely makes the instruments a worth-while investment. "We look for big things from our Panatrope Radiola 17-8, a medium-price combination that has just been brought out," stated E. B. Daulton, local manager for the Brunswick-BalkeCollender Co. "This is electrically driven and has no batteries, and we are confident that the new model will prove to be very popular." A Brunswick recording outfit was brought here the last of the past month, with experts from New York and Chicago, and it recorded for several days at the studio of WSAI, the numbers being furnished by Ray Miller's Orchestra and Ben Bedloe. Several prominent local musicians were present on this occasion, as well as several musicians from Indianapolis. New Carryola Distributor The M. W. Fantle Co. has just taken over the distribution of the Carryola Portable in the Ohio Valley district. "There has been an unusually large demand for portables through the Winter," explained Morris Fantle, the head of the company, "and the indications are that Ihis type of instrument will move very rapidly in the Spring and Summer. January was a quiet month, but business is on the up-grade now. We expect a fine demand for the Carryola. It is a clean-cut franchise proposition, and the price on all models will be maintained. All models are new, and they are equipped with fine tone-reproducing units and first-class hardware." C. J. Rist Made Gross Co. Manager Carl J. Rist, well known to the trade of this city, has been made manager for the George P. Gross Co., which handles all varieties of musical merchandise and which has a large talking machine and record department. Files Bankruptcy Petition Stanley A. Morsbach, radio dealer, doing business as the Stanley A. Morsbach Co., at 132 East Court street, filed a voluntary petition in bankruptcy in the United States District Court on January 17. His liabilities were scheduled at $33,500 and assets are $26,300. Columbia-Kolster Popular R. J. Miller, of Cleveland, district manager for the Columbia Phonograph Co., paid a visit to the local office early in the month, after which he went to Louisville, Ky., C. E. Kramer, of the local sales department accompanying him. Miss Rose Helberg, manager of the Cincinnati branch, went to Cleveland the early pof the month to attend the company's sales convention. "The Columbia-Kolster is moving in a fine way," stated Miss Helberg, "and the demand for records is simply splendid." Plans to Expand Ray Lammers, who recently moved his small goods business to the Gerke Building, on Sixth street, is making preparations to extend his line of talking machines and records. New Victor Model Received The Ohio Talking Machine Co. has just received the new Victor 4-20 model, and a fine demand for it is expected by A. H. Bates, secretary. A convenient feature of this model is a small compartment in the top, which will accommodate about twenty records, making it possible to have favorite selections easy of access. "The AC operated machines have become very popular," explained Mr. North. "The market for the more expensive models is very large, and the dealers who are pushing these in the right way are doing a remarkable volume of business." Atlanta Brunswick Dealers Hold Series Sales Meetings Seven Local Retail Sales Organizations Addressed by O. P. Harris of the Brunswick Co. on Modern Merchandising Methods Atlanta, Ga., February 7. — A series of sales meetings, attended by the leading local Brunswick dealers, was held here recently under the auspices of Brunswick-Balke-Collender Co., arranged by R. Hooke, district manager of the Panatrope division of the company's local branch. O. P. Harris, representing the Chicago headquarters of the company, was the principal speaker and his talks outlined to the retail salesmen and department managers modern and effective methods of selling musical merchandise in general. Mr. Harris has just completed a trip covering practically all parts of the United States and Canada and his discussions were full of practical sales helps, which he has gathered through contact with some of the largest music establishments in the country. The salesmen attending the Brunswick conference included Crew Piano Co., M. Rich & Bros. Co., Ludden, employes of the Cable Piano Co., Phillips & Bates, Southern Music House, Mather Bros., Robt. F. Brownlee Furniture Co., and the Atlanta Phonograph Co. H. H. Southgate Visiting Kolster Radio Distributors A. C. Filament Control Meter Pattern No. 190 A. C. Filament Control Meter The advent of vacuum tubes having filaments adaptable for excitation from alternating current creates the necessity for an absolute means of control other than the filament rheostat. Variation in house lighting voltage is often such that a permanent setting of the filament rheostat cannot be made with any assurance that it will be correct for more than a few minutes. Again the characteristics of the radio set are frequently found to be such that a particular setting of the filament rheostat is necessary to eliminate objectional hum. Because of the reasons given above, the Jewell A. C. Filament Control Voltmeter, Pattern No. 190, is an instrument much demanded by set builders. It has a body diameter of 2 inches and it has an accurate movement of the moving vane type, designed for continuous service and with special modifications for the small-size case. The energy consumption is very small. The instrument is available in ranges of 0-1.5, 0-3, 0-8, 0-10, 0-15 and 0-150 volts. Write for Descriptive Circular No. 1145 Jewell Electrical Instrument Co* 1650 Walnut St. Chicago "28 Years Making Good Instruments" H. H. Southgate, Kolster Radio sales manager, is now on a six weeks' tour of the South and West, calling on distributors and taking part in sales meetings in various cities. His reports to the Federal-Brandes headquarters indicate that the trade expects a strong market for AC operated receivers between the months of January and June. H. A. Hutchins, Jr., assistant general manager of the merchandising division, also left Newark recently for a trip around the New England territory, to be followed by a tour of the Northwest. He is attending meetings of distributors' organizations and outlining Kolster radio merchandising plans for the remainder of the year. David Sarnoff Discusses the Future of Television Radio is on the threshold of bringing television to the home, David Sarnoff, vice-president and general manager of the Radio Corp. of America, declared in a recent address delivered before the University Club of Boston. He expressed confidence that public interest in sight transmission would be as great eventually as it now is in sound broadcasting, but he pointed out that many technical broadcasting and service problems must be solved before the new art would become firmly established for the enjoyment of the public. "Within the last few weeks," Mr. Sarnoff said, "we have seen radio television emerging from the laboratory and preparing to enter the home. Its direction is sure and its progress is inevitable. The mission of television is to bring to the home the panorama of life of the great world outside."