The talking machine world (Jan-June 1928)

58 The Talking Machine World, New York, February, 1928 Kimball Go. Announces New Model Phonograph Instrument Is Unusually Attractive — Cabinet Is of the Louis Sixteenth Period, Finished in Art Lacquer — An Art Product The W. W. Kimball Co., Chicago, has added to its line of Kimball phonographs a model of unusual attractiveness and quality, known as Kimball Louis XVI Period Model Phonograph Style 275. The cabinet is of the Louis Sixteenth period and is finished in art lacquer, blended and highlighted. The top of the cabinet is finished in matched butt walnut and the phonograph stands forty-four and one-quarter inches high, twenty-nine inches wide and twenty-two and one-half inches deep. The reproducer, tone arm and turntable are gold plated and the re producer, which contains a metal diaphragm of special metal composition, and the tone arm embody the latest developments. A unique feature of Style 275 is a hidden compartment for used needles. The reproducer is swung to a position over a needle cup and the used needle disappears through a slot into the interior of the machine. The compartment for old needles is so large that it would never become entirely filled throughout the life of the phonograph. At each side and just below the open grille are eight record albums. Another device which makes its appearance on Style 275 is a volume control, the control lever being situated near the motor crank. The principle used in this volume control is identically the same as is employed in the best pipe organ manufacture and is the result of the Kimball Co.'s many years' experience in the building of pipe organs. The amplifying tone chamber, the tone arm and reproducer have been constructed with due regard for the exact relation of each to the other. The motor is of the double spring heavy duty type and the turntable is controlled by an automatic stop. Style 275, as well as Style 150 and Style 110 console phonographs, the last two named being well known and widely distributed products, are described and illustrated in an attractive booklet recently published by the Kimball Co. In this is found a new phonograph slogan adopted by the Kimball Co., "The best in music whenever you want it." The booklet has been translated into Spanish and it will be extensively distributed through South America, Mexico, Cuba, Porto Rico and other Spanishspeaking countries. Buys B. H. Gade Store B. H. Young has purchased the B. H. Gade Music & Book Store, 107-109 North Fourth street, Chickasha, Okla. Mr. Gade has been engaged in business here for the past fourteen years and has completed arrangements to retire. 768-16. With panel cut for Radiola 16. Height 37 inches. Width 29^4 inches. Depth 17 inches. Walnut veneered. Finished in antique walnut. Handpainted ornaments. The J-4-inch sliding wood panel is 9 inches by 24 inches inside. Battery compartment 26J/2 inches wide, 11 inches high, 15^4 inches deep. Average weight crated 98 pounds. Radio Cabinets By UDELL A beautiful new 32-page catalog illustrating and describing the greatest line of Radio Cabinets in the country is ready. Write for your copy today THE UDELL WORKS 28th St. at Barnes Ave. Indianapolis, Ind. Bringing the Panatrope to Atlantic City Visitors Huge Electric Sign Brings Message, "Brunswick Panatrope," Before Thousands of Visitors to Famous Resort The name, "Brunswick Panatrope," shines brilliantly over the Brunswick National Exhibit at Atlantic City through the medium of an enormous electric sign of the newest type, which silently but effectively keeps the name Brunswick before the visitors to Atlantic City. The Brunswick sign is one of the most brilliant and attractive in Atlantic City and stands out like the proverbial "sore thumb" as the welcome sign to the home of Brunswick. I. H. Brooks, manager of the exhibit, tells Panatrope Sign in Atlantic City of hundreds of Panatrope sales directly traceable to the promotion work done there by himself and his capable crew of assistants. The Brunswick Building there has become one of the most popular showrooms of Atlantic City. Its strategic location and beautiful halls have made it the goal of many visitors to the famous Boardwalk City, where they might hear the Panatrope under auspicious circumstances. Trade Activities in the Richmond, Va., Territory Richmond, Va., February 8.— Louis Frederick Gruner, formerly manager of the Biggs Music Co., Brunswick and Columbia dealer, died recently, aged forty-seven, following a protracted illness. He retired from the business several months ago after a nervous breakdown. New consolette models of Goldberg Bros, met with very favorable reception at the semiannual furniture exposition at High Point, N. C., where they were exhibited along with other products of the firm, according to LeRoy Goldberg, who attended the show, together with Charles G. Newman and Adolphus Hutzler, two of the firm's salesmen. Charles J. Rey, manager of the Richmond office of the James K. Polk Corp., distributor of Polk-Phones, also had an exhibit at the High Point exposition. His branch office, which covers Virginia and North Carolina, experienced a substantial increase in business in January over the corresponding month of 1927, he says, and February gives promise of hitting equally as good a pace. C. C. Alexander, who formerly traveled Florida lor the company, has been transferred to Virginia and is now traveling this territory out of Richmond. He succeeds Hugh L. Smith, recently promoted to manager of the new branch office at Memphis. T. J. Beutell, traveling out of Atlanta, is now looking after the Florida field, in addition to other States. Fred Kessnich, wholesale manager for the Corley Co., reports that he is receiving many inquiries from the trade in regard to the two new styles of Victor phonographs which are just being put on the market. One, known as the 4-20 style, is to retail at $135. The other is a combination instrument known as style 7-25, with spring and electric equipment, retailing at $385. Efforts of this company to popularize grand opera in Richmond met with unqualified success when in co-operation with a Richmond newspaper it brought the San Carlos Opera Company here in January.