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The Talking Machine World, New York, February, 1928
Great Things are on the Road for SONORA and SONORA Dealers
NEWS about Sonora is the high-spot of interest in every gathering of music merchants in the land.
The developments, it is true, are far reaching in their scope — they are fundamental — as to policies, as to product, as to people.
It is true that Sonora has a new product to be offered early in the Spring — far exceeding in performance any known recording device, either phonograph or radio.
It is true that Sonora has gathered new and most modern plants for the economical production of its new products.
It is true that new policies and new discounts made possible by new money and resources are planned to bring more profits to every Sonora dealer.
It is true that a wonderful new record is soon to be offered.
It is true that a wonderful aggregation of the most capable men in the industry will direct the destinies of Sonora, backed by ample capital, by new research and production brains, and by a wholly new selling policy.
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BUT it is also true that Sonora's present radios — 7 great models — all modern A. C. products — give the dealer
the greatest line of high grade radios offered to the market today.
It is also true that Sonora's line of Tonalic Phonographs gives him the highest grade of present day phonographs, set in the most beautiful cases ever offered.
The new plans . . . the new products . . . the new policies have fired the imagination of the music trades.
The new Sonora will most profoundly affect the business and the financial success of every dealer in the land. Your business will be affected. You cannot help that— neither can we.
111 To all prospective dealers, we have at the moment, only one thing to say. Our old dealers will get every possible advantage when the revolutionary new products are ready for delivery.
To be on the preferred list of dealers and to get the new products when ready early this Spring, get aboard right now. Learn our methods. See how our new organization works together. Enjoy our new discounts. Get yourself ready for the greatest forward step ever made in the reproduction and merchandising of music.
^9^m:lear as a bell
^'OJ-PHONOO^'
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