The talking machine world (Jan-June 1928)

The Talking Machine World, New York, February, 1928 73 Formal Opening of New Piatt Building Drew Public Event Marked by Great Campaign of Publicity Both in Newspapers and Over the RadioReception Committee of More Than Hundred Los Angeles, January 25.— The Piatt Music Co. which has occupied its new limit height building, 832 South Broadway, since the first of the year, staged its formal opening on Friday, January 27. Great preparations were made to make this one of the most noteworthy events in Los Angeles. A complete section of twenty fullpage advertisements were run in special sections of the daily newspapers, an advertising expenditure and effort without precedent by any mercantile concern in the West— the nearest approach being a sixteen-page special advertisement by the May Co.'s department store. The Piatt Music Co. also was on the air over Radio Station KNX for three hours on the evening of Thursday preceding the opening of the store, at which time it gave a travelogue of the world similar to the one given by them four years ago over KHJ. A reception was tendered to the public on a scale never attempted before with a special reception committee of a hundred or more. W. M. Van Matre, chairman of the board of the Schumann Piano Co., left this week for the Hawaiian Islands. He will be away for a month and a half, which will give him a month's stay in the land of ukes and guitars. Many of the leading music houses of Los Angeles have signed up for space for booths in the Pageant of Music, which will be held in Los Angeles June 18 to 30, representing several thousand dollars. Trade Changes Feature Month in Akron-Canton Akron-Canton, O., February 8.— Preliminary dismantling of the radio and phonograph departments of the M. O'Neil Co. store at Akron has been started, preparatory to moving to the new twelve-story department store building nearing completion in South Main street. The radio and phonograph departments in the new store will compare favorably with those maintained by the largest department stores in the East, it is said. Occupancy of the new building will be about March 1. The D. W. Lerch Co., one of the oldest music houses in Canton, has concluded a very successful sale observing its thirty-three years in business. There was a large volume of talking machines of the higher-priced type sold, as well as a goodly number of radio sets. Demand for records also was heavy, executives of the store declared. In its new location uptown the Livingston Co., home outfitters, Canton, will have a complete radio and phonograph department, according to officials of the company. This concern recently acquired the former home of the David Zollars & Sons Co., in the heart of the downtown district, and will occupy four floors and basement soon after March 1. Robert Wolfe, Ravenna, who formerly operated a music store at Newton Falls for three years, has opened a new store in the new theatre building at Kent. Phonographs and records will have a large part of the floor space, according to Mr. Wolfe. The Stowe Piano Co., Akron, which has been in temporary quarters for several months pending alterations to its building at 268 South Main street, has moved back into its remodeled home. A. S. 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