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The Talking Machine World, New York, February, 1928
Volume of Business Causes St. Louis
Columbia Branch to Increase Personnel
Record Sales Continue to Be Consistently Good — Price Revision Acts as Boon to Brunswick Record Sales — Rhodes-Burford Co. Adds Columbia Line in Three Stores
St. Louis, Mo., February 7. — The volume of business transacted by the St. Louis-Kansas City branch of the Columbia Phonograph Co. was well ahead of the month of December, it was announced by H. A. Pope, assistant manager. He declared that the demand for Columbia products has been so 'great that the company has found it necessary to reapportion its. large territory and to enhance its personnel. In this connection, it was announced, C. R. Salmon, who formerly was in charge of the city of St. Louis, southern Illinois, Kentucky and Indiana, has been given supervision over the city only, while C. C. Westervelt has been placed in charge of southern Illinois, Indiana and Kentucky.
The company's record business is maintain
ing the high standard set during the previous months. Ed Lowry, master of ceremonies at the Ambassador Theatre here, who made his first Columbia recording recently, continues to score a "big hit" in St. Louis.
The Columbia Co. also announced the opening of several new accounts, including the Rhodes-Burford Co., Paducah, Ky>; Union City, Tenn., and Metropolis, 111. The entire line has been installed in the three stores of the company.
Price Revision Boosts Sales
The new prices on model P-14 and Valencia phonographs and the readjustment of prices on records, coupled with the appearance in the city of artists, has acted as a boon to Brunswick business, the local branch reporting that
there has been a noticeable increase in sales of their products.
The Yacht Club Boys, Brunswick artists, appeared at the St. Louis Theatre here and added to the interest in Brunswick lines, which was accentuated by considerable advertising in the newspapers by the theatres and dealers. Encouraging Demand at Artophone Corp.
January also has proved an outstanding month for the Artophone Corp., Edwin Schiele, president of the company, reporting that portable phonographs, cabinet models and band instruments are moving in encouraging volume.
The company also announced the appointment of J. C. Clinkenbeard as manager of the newly opened Kansas City branch, located at 203 Central Exchange Building, 804 Grand avenue. Miss Thelma Meredith has been placed in charge of the office and H. E. Fleming and H. F. Mutz have been assigned as salesmen to the territory. F. S. Brown has also been added to the personnel of the company's Memphis branch, in which the Okeh Company is recording. The new local portable plant which was recently installed in St. Louis has begun the production of portables.
Propose to License Servicemen
The Board of Estimate of this city is considering an ordinance providing for every radio serviceman being licensed and required to take an examination before a board of radio authorities and technicians who would decide on license qualifications. It seems this ordinance is favored more and more by the Safety Council and fire underwriters since the increased interest in AC sets. At the January meeting of the St. Louis Radio Trades Association a general discussion concerning the move was held with a number of members expressing opposition because the ordinance would tend to increase the cost of installation to the customer. It was decided to secure further information on the proposed ordinance before taking any action.
Report Satisfactory Conditions
Meanwhile the local branches of the Victor and Edison companies report that conditions are generally satisfactory and that prospects for the coming months are highly encouraging. News Gleanings
An innovation in store display has been conceived in St. Louis by the Sampson Co., Inc., which has incorporated the atmosphere of a broadcasting station in its new branch store, located at 4909 Delmar Boulevard.
The local Radio Trade Association has gone on record as opposing direct advertising over the air.
Harold G. ("Hap") Vierheller, manager of the billiard department of the local branch of the Brunswick-Balke-Collender Co., died at his home here on January .28, after a brief illness from pneumonia. He was thirty-four years old and had been identified with the billiard department of the Brunswick Co. since the war.
Walter Damrosch Instructs Children by Broadcasts
Educating millions of children to musical appreciation and a knowledge of the fundamentals of music by radio is the plan of Walter Damrosch, who is giving a series of experimental broadcasts, sponsored by the National Broadcasting Co. and the Radio Corp. of America. The first two broadcasts were given on January 21 and February 10 and a third is to be given on February 17.
Big Victor Shipment From
Camden to the Coast
i
The first shipment from the port of Camden, N. J., by the Victor Talking Machine Co. was made recently when four carloads of Victrolas and fifty tons of record compound were sent to Pacific Coast ports.
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