The talking machine world (Jan-June 1928)

The Talking Machine World, New York, February, 1928 93 Brunswick Branch Managers Make Survey of the Trade Optimism Regarding the Outlook for the Year Is Keynote of Symposium of Expressions of Managers From Coast to Coast An interesting survey of conditions throughout the country was recently compiled by the Brunswick-Balke-Collender Co., from the expressions of its branch managers. Ralph Hooke, manager of the Atlanta branch, which serves South Carolina, Alabama, Georgia and Florida, states that in the first three sfates, business for 1927 was most satisfactory and with farmers prospering from exceptionally good cotton and tobacco crops 1928 is most promising. Because of the unfortunate conditions in Florida this state did not show an increase in 1927 but conditions there are gradually being adjusted. R. J. Bowell, manager of the Baltimore branch, reports a sixty-five per cent increase for 1927 in the Panatrope and record division and anticipates a substantial increase in 1928. L. E. Germain, Cleveland branch manager, feels that the production plans announced by the automotive industry, affecting his district as it does, will assure a most prosperous 1928. The operation of a broadcasting station has stimulated the sale of Brunswick instruments and records in the Cincinnati territory, states E. B. Daulton, and with the unemployment situation being bettered, conditions for 1928 are regarded as being bright. The results of a personal survey made by W. H. Humphries, manager of the Dallas, Tex., branch, point to a good year. W. A. Haeflinger, Denver branch manager, feels that the market is bigger and better than ever but the dealer must be on the alert to secure his share of the business. T. H. Condon, Kansas City, Mo., manager, states that unseasonable weather and low crop prices retarded business in 1927 but conditions for 1928 are much brighter. I. J. Westphal, newly appointed manager of the Los Angeles branch, has made a searching survey of the territory, and says: "We will have the biggest and best year in history in 1928." Sellman C. Schultz, Minneapolis manager, after summing up conditions affecting the Northwest, says: "Should agricultural conditions be at all favorable in 1928 we will not be far wrong in saying now that next year will bring about a greater music year. C. C. Spratt, of Salt Lake City, reports that due to the fact that farmers did not receive cash for products now being held in storage, and with the mining industry not in the best condition business for 1927 was not as good as it might be. The outlook for 1928 is good, depending, however, on the conditions referred to. C. P. MacGregor, of the San Francisco branch, states that conditions in Northern California look brighter for the coming year than in any year of the branch's history, with highpriced instruments in greatest demand. After reviewing general business conditions as they affect the Northwestern section of the country, A. S. Cobb, manager of the Seattle branch, states that the general outlook for 1928 is gratifying. J. H. Bennett, of the St. Louis branch, states that business conditions in the Mississippi Valley point to a most prosperous business for some time to come. George A. Lyons, Philadelphia branch manager, feels that 1928 will be even better than the good year enjoyed in 1927 because of new policies of the Brunswick Co., particularly that regarding revision of record prices. E. C. Nelson, of the Boston headquarters, in discussing the outlook for 1928, says that too much stress cannot be placed on the fact that the present type instruments have passed the experimental stage and are now standard. He feels that the dealer in 1928 will sell more high-priced units than ever. The Okeh Phonograph Co., wholesale offices, New York, has added the Talk-Back recorder. Zenith Dealer Features Reception Quality of Line "Come in and enjoy the music from the Pacific Coast," is the effective advertising slogan adopted by Nace Hopple, Zenith dealer located at Forty-seventh and Cedar avenue^ Philadelphia. Mr. Hopple has been particularly successful in bringing in station KFI, Los Angeles, nightly on a Zenith model 16 EP. His invitation to listen in with him has resulted in sales. Diamond Electric Gorp.'s Lively Little House Organ The Diary of Diamond Dick is a lively little house organ being published monthly by the Diamond Electric Corp., Newark, N. J., in the interest of Diamond batteries. It is filled with timely sales and merchandising suggestions, window displays and other material which are proving to be very popular with Diamond dealers. "Cabinet Adler-Royal" No. 102 Closed. Showing burl walnut panels and maple overlay. Write to-day for the complete Adler-Royal A. C. line. No. 100 Open. 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