The talking machine world (Jan-June 1928)

46 The Talking Machine World, New York, March, 1928 Unusual Window Displays Bring Trade to Two Retail Merchants Dorn Music Co., of West New York, N. J., and Innes Music Co., Wichita, Kans., Feature Stromberg-Carlson Radio Sets in Manner That Arouses Interest One of the mediums which Stromberg-Carlson radio dealers throughout the country have been using with great success in stimulating other items which had been unearthed in the search, grouped about the receiver. To one side a spade rests against the side of the display and a tree stump occupies the other side. The second display pictured occupied the show window of the Innes Music Co., Wichita, Kan., and emphasized the home atmosphere. Officials of the retail firm state actual observation showed that nine out of every ten persons who passed. this window stopped. The extremely lifelike figure of the lady of the house listening to a program in a pose of ease and relaxation, the pillows grouped carelessly on the floor, the simple yet elegant furnishings of a Window Display of Dorn Music Co. sales is that of presenting the radio products in attractive settings in window displays. The Stromberg-Carlson Tel. Mfg. Co., of Rochester, N. Y., manufacturer of this popular radio line, has fostered this method of business building and has prepared and distributed among its representatives artistic aids to assist dealers in preparing window dressings that are in harmony with the beauty and quality of this increasingly popular product. The two photographs reproduced herewith are typical of the manner in which StrombergCarlson radio receivers and loud speakers are being presented to the public. The display of the Dorn Music Co., of West New York, N. J., presents a single Treasure Chest receiver and the entire display stresses the atmosphere of a successful treasure hunt. The floor of the window is covered with sand and with a miscellany of articles, including broken bottles and Innes Music Co.'s Fine Display room in a home of refinement, all tended to create an atmosphere that attraced. These photographs were selected from a great number that were received at the StrombergCarlson Tel. Mfg. Co. offices. While the manner of display was decidedly different, the effect remained the same, that is, an effective, eyearresting presentation of the Stromberg-Carlson receiver as an instrument of quality and distinction. Sherman, Clay Stores Add Kolster Line of Receivers Sherman, Clay & Co., operating a chain of forty retail stores on the Pacific Coast, with headquarters in San Francisco, have been franchised by Federal-Brandes, Inc., as authorized Kolster dealers and will in future carry a complete line of Kolster radio sets and power speakers in each of their stores. They are also retail representatives of the Columbia Phonograph Co., and handle Columbia-Kolster electric phonographs employing the electric pick-up and reproducer made by Federal-Brandes, Inc. "This is an event of importance," said Ellery Talking Machine Springs and Repair Parts NONE BETTER IN QUALITY NONE LOWER IN PRICE The Rene Manufacturing Co. Montvale, New Jersey W. Stone, president of Federal-Brandes, Inc., in commenting upon the new alliance. "To have Sherman, Clay & Co. endorse Kolster radio is a source of great pride to us because it means that one of the greatest houses of America, maintaining a high standard in the selection of its goods, is recommending Kolster to its friends in forty different communities. This prominent chain of stores, developed under the personal management of the founding family for two generations and which has built an enviable reputation for musical merchandise over a period of fifty-seven years, is adding a signifi cant guarantee to the quality of Kolster Radio which should be reflected in increased activity TEST IT. OUR VICTOR Record Service has a reputation (or efficiency. Suppose you try it. E. F. DROOP & SONS CO. 1300 O. STREET, WASHINGTON, D. C. 204-6-8-10 CTi&Y ST., BALTIMORE MD. MICA DIAPHRAGMS Immediate delivery — all sizes Send for free samples and prices All Mica Products INTERNATIONAL MICA CO. B«rln§ 131 PHILADELPHIA, PA. FIImm. Phlla. for Federal-Brandes. Kolster sales now rank third in volume in the American market and the outlook for the new year is particularly bright." Freshman Co. Host to Representatives Eighteen Philadelphia Dealers Attend Luncheon Sponsored by Freshman Co. — Sales Policies for 1928 Discussed Eighteen Philadelphia dealers were recently entertained at luncheon in the Ben Franklin Hotel by the Charles Freshman Co., Inc., manufacturer of the Freshman all-electric radio receivers. H. N. McMenimen, Pennsylvania representative, presided and addresses were made by James C. Frye, assistant sales manager, and W. S. Taussig, production executive. Mr. Frye spoke on the Freshman sales policies and made many suggestions as to ways and means whereby the assembled dealers can increase sales in 1928. Mr. Taussig explained the organization's factory methods and answered technical questions asked by those present. Appoints Merchants' Convention Group C. J. Roberts, president of the National Association of Music Merchants, has appointed the following as members of the Convention Committee: Louis Schoenewald, chairman; Alex McDonald, Frank J. Bayley, C. B. Amorous, Shirley Walker and E. Paul Hamilton. The function of this committee will be to discuss and prepare plans for the business sessions of the Merchants' Association to be held during the annual convention beginning June 4, 1928, at the Hotel Commodore, New York. Libby's Music Shop to Open March 12 Indianapolis, Ind., March 6. — The formal opening of Libby's Music Shop, Fountain Square Theatre Building, this city, will take place on March 12. The Orthophonic Victor talking machine line will be carried as will Allen portables and Victor, Brunswick and Columbia records. The store is owned by Miss Elizabeth Luthmeos, formerly with the record department of the Wilson Stewart Co., and Arthur G. Gresham, who has been connected with the Brunswick Co. for the past seven years. The Columbia Phonograph Co., New York City, recently issued a booklet containing a complete listing of Hawaiian selections on Columbia New Process records. All of the selections listed have been recorded electrically. COTTON FLOCKS Air floated, all injurious foreign matter eliminated for Record and Radio Mannfactaring THE PECKHAM MFG. CO. 23$?A%T