The talking machine world (Jan-June 1928)

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The Talking Machine World, New York, March, 1928 Talking Machine and Radio Sales in Milwaukee Area Show Increase Expensive Type Instruments in Greatest Demand — Wisconsin Radio Trade Association Seeking a Suitable Slogan — Sparton Dealers Hold Meeting Milwaukee, Wis., March 6. — Unit sales on the Victor machine are showing up splendidly at this time at the Badger Talking Machine Co., according to Harry Goldsmith, of that concern. Mr. Goldsmith reports that volume, too, is keeping up nicely, and that altogether business on talking machines is quite good for this time of the year. The tendency in machines, as well as in radios, is toward the better type of instrument, according to Mr. Goldsmith. Victor model 1070 is being featured successfully in moving picture theatres in the city, the Badger Talking Machine Co. having made a special play for this business some time ago. There have been a number of them sold, and each sale has helped to advertise the machine, as they are nearly always prominently displayed and featured by the small moving picture houses in outlying sections. The Standard Radio Co., of Milwaukee, equaled its total January sales by the middle of February on AC radio sets, according to I. R. Witthuhn, secretary of the concern. Business at the George C. Beckwith Co., Milwaukee distributor of Federal and Mohawk radios, has picked up during the past week, according to G. K. Purdy, of that concern. Mr. Purdy believes that the additional spurt is largely because of the new Federal merchandising plan which seems to be taking exceptionally well with the trade. There has also been quite an increase in Mohawk sales since the decrease in prices, Mr. Purdy states. The Interstate Sales Co. finds business "going very nicely," according to Richard Zinke, manager of the concern. The company has taken on the agency for the Slagle radio in addition to the Freed-Eisemann and Bosch sets. Radio dealers of Milwaukee who belong to the Wisconsin Radio Trade Association are taking part in the slogan contest of the Association offering $1,925 in prizes for the best slogan on radio. Music houses featuring radio sets are also in on the contest. Harry Goldsmith, of the Badger Talking Machine Co., is sponsoring a contest among members of the Victor Record Girls' Club, to see who can sell the most Victor Herbert albums. Miss Lela Hepp has been put in charge of the foreign record department of the Boston Store, and reports fine results. The Neutrowound Radio Mfg. Co. has just established a service station in Milwaukee, which will serve as headquarters for Wisconsin. Herman Sinaiko, of Chicago, is in charge. Two new Fada receivers were heralded loudly at a meeting of State dealers here in the showrooms of the Shadbolt-Boyd Co., Wisconsin Fada distributor. The sets are the new six and seven-tube AC receivers. Besides an address by R. S. Knudson, factory representative, vaudeville and other entertainment followed. At a meeting of the Sparton dealers of Wisconsin recently L. Gruen, of the sales department of the Sparks-Withington Co., Jackson, Mich., and F. J. Davey, service manager of the same company, addressed more than 100 merchants present. The meeting was held under the auspices of the J. J. Dougherty Co. James Miller, of the Victor Talking Machine Co. foreign department, has been spending some time at the Badger Talking Machine Co., local Victor jobber, looking over the foreign accounts. Lee Smith, of the Victor Talking Machine Co., Chicago district, has also been spending some time with the Badger concern looking over the accounts carried by the company in the colored section of the city. Ralph O'Neill and Walter J. Reisse have opened up a new business in Milwaukee to be known as the Tower Radio & Electric Co. Re-elected for the third time, despite his protests, Harold J. Wrape, of St. Louis, again took the chair as president of the Federated Radio Trade Association, following the annual convention held here February 14 and 15. Art Gillham Makes Continuity Record Art Gillham's recent double-disc record for Columbia entitled "So Tired" and "You'd Rather Forget Than Forgive" is the first in 51 stance, Gillham claims, of putting out a continuity record with separate titles for the individual sides. "Two Black Crows" Parts 1, 2, 3, 4, 5 and 6 are familiar to the public, but Art's stunt is new. His two selections form parts of a continued story of a jilted lover. Radio Corp.'s Purpose Stated at Hearing Declaring that the Radio Corp. of America was organized with the sole purpose and intention of creating and stimulating trade in the radio industry, as opposed to the claim that it operates as a trust and in restraint of trade, Colonel Manton Davis, general attorney for the Radio Corp., recently appeared before the Patent Committee of the Senate in connection with its hearing on a bill recently introduced, which would declare void the patents held by corporations found to be operating in restraint of trade or in~ violation of anti-trust laws. An Instrument That Will Give Accurate and Reliable Service Pattern No. 77 Triple Range A. C. Voltmeter Find A.C. Trouble Quickly For locating trouble in the new A. C. operated radio sets the Jewell Pattern No. 77 triple range voltmeter is the best addition that can be made to any service man's kit of service equipment. One of the chief troubles in the new A. C. sets, using D. C. tubes in series, is paralysis of the tubes due to improper filament voltage. Another source of trouble is traced to line voltage, which varies considerably in some localities. Most sets have some means of compensating for variations in line voltage, but some method of knowing definitely what values are being obtained is quite essential. In sets using the new A. C. four and five prong tubes, it is often more important that the filament voltage is right than in sets employing D. C. tubes, as it is found that a particular setting of the filament is sometimes necessary to eliminate hum. Primaries and secondaries in charging transformers also' need occasional checking to determine cause of trouble. Any of the above conditions may be quickly located with the Jewell Pattern No. 77 A. C. voltmeter. The 0-3, 0-15 and 0-150 volt ranges are ample for all ordinary A. C. testing. The Pattern No. 77 is a quality instrument throughout and holds forth the usual Jewell assurance of years of satisfactory use. The size is such that it can be easily handled and arrangement is made for either bench or wall mounting. Write for descriptive circular No. 1145. Jewell Electrical Instrument Co, 1650 Walnut St., Chicago "28 Years Making Qood Instruments"