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The Talking Machine World, New York, April, 1928
35
Sherman, Clay Adds Atwater Kent Line
Stores in Oregon, Washington and California Featuring Atwater Kent Radio — Extensive Advertising Used
Somewhat of a trade sensation was created when announcement was made a few weeks ago that Sherman, Clay & Co. would handle in all their stores in Oregon, Washington and California the complete Atwater Kent line of radio receiving sets and speakers, as well as the Pooley furniture to go with them.
The announcement was made in striking fullpage advertising, and as might be expected, resulted in a complete sell-out within a ten-day period of all the initial stocks in all the stores. The initial order, it is stated, was one of the largest orders ever placed on the Coast for radio by a retailer. It was placed with Krnes. Ingold, Inc., of San Francisco, and the Sunset Electric Co., of Portland and Seattle.
Sherman, Clay's concentration on the retail radio field has resulted in a very marked increase in business, and according to the financial columns of the daily press, the company has just closed an extremely prosperous year. The initial page announcement was followed by half pages on the new Atwater Kent Model 38, and the advertising was tied in with quite a remarkable series of window displays.
Caruso Records Are Still in Big Demand
In Trenton, N. J., recently Chancellor Walker authorized an allowance of $12,000 a year for the maintenance and education of Gloria Caruso, the eight-year-old daughter of the late celebrated record artist and popular operatic tenor, Enrico Caruso. The money is to be drawn from an accumulation of royalties on Caruso records and will be paid to the mother of the child. Since the death of Caruso, in 1921, the royalties paid to his estate by the Victor Co. aggregated $741,449. The total for 1921 was $422,981.56, which dropped to $127,177.66 in 1922 and thereafter declined to $74,762.75 in 1927, which, by the way, showed larger sales of Caruso records than in the previous year.
Sonora Jobber in Twin Cities Expands
The Belmont Corp., of Minneapolis and St. Paul, distributor in the Northwest of Sonora radios and phonographs, reports rapid growth since its incorporation last May. It is interesting to note that this concern has just filed with the Secretary of State an amendment to its articles of incorporation increasing the amount of authorized capital stock from five hundred shares to fifteen hundred shares, fourteen hundred being common stock and one nundred shares being preferred stock. George A. Michel is president of the corporation.
Davega Sales Drive
A luncheon attended by members of the Davega, Inc., organization, operating a chain of music stores in the metropolitan territory, was held at the Hotel Commodore, New York City, on Sunday, March 11, at which plans were discussed for a tremendous sales drive to take place April 15 to May 15. The drive will commemorate the forty-ninth anniversary of the company, and it is expected that the sales volume for the month will double that of a normal month.
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