The talking machine world (Jan-June 1928)

12 The Talking Machine World, Nav York, April, 1928 Unique Room for a Brunswick Display Miniature Log Cabin, Completely Furnished, in Lamar, Col., Store Attracts Wide Attention From the Public The Valley Department Store, Lamar, Col., recently installed in the front part of its institution a miniature log cabin, furnished complete, Barrow, Jr., Great Neck, N. Y.; C. M. Hay, Coshocton, O.; Strohl Bros. Radio Co., Fremont, O.; S. Kohn & Sons Co., Cleveland, O.; J. A. Polansky, Dime Box, Tex.; E. G. Robison, Gridley, Kans., and James D. Bellah, Saint Jo, Tex. In announcing the prize winners RCA officials stated that the simpler and more direct sales methods were, in nearly all cases, the most effective from the standpoint of results. Barker Bros. Corp. Floats Stock Issue The Barker Bros. Corp., a holding company formed to acquire all the common stock of Barker Bros., Inc., Los Angeles, Cal., has, through two New York banking houses, sold $3,000,000 of convertible 6j4 per cent cumulative preferred stock and 25,000 shares of common stock, which will be used to retire the first and second preferred stocks of Barker Bros., Inc. This company, which handles talking machines and pianos, in addition to a complete equipment of furnishings for the home, did a business last year that exceeded $16,000,000. This Cabin Is a Brunswick Display Room to use as a Brunswick display room. The cabin is attracting a great deal of attention because of its unique design, and represents a shelter such as was first used by the pioneers of that part of the country. Before a comfortable fireplace in the interior of this log cabin, Brunswick Panatropes, Panatrope-Radiolas and records are demonstrated. Atwater Kent Radio Hour for Far West J. B. Hurd Wins RCA Sales Plan Contest The East has enjoyed Atwater Kent broadcast hours for several years. The Pacific Coast is now to have its own series of Atwater Kent Hours broadcast over the Pacific Coast network each Sunday night. The program is under the auspices of the Atwater Kent Mfg. Co., of Philadelphia, and its Pacific Coast distributors, Ernest Ingold, Inc., of San Francisco; Sunset Electric Co., of Portland and Seattle, and Ray Thomas, Inc., of Los Angeles. National Campaign Resulted in Bringing to Light Many Successful Ideas for Promoting Sales of Receiving Sets First prize of $1,000 has been awarded by the Radio Corp. of America to Johnston B. Hurd, president of the Hurd Radio & Electric Co., Elizabeth, N. J., for a sales plan he devised and put into operation for marketing RCA Radiola 20. The prize was awarded as a result of a contest conducted last Summer on a nationwide scale, and was one of nine, the other awards being $50 each. Following are the names and addresses of the winners of the $500 prizes : Burbank Music Store, Burbank, Cal.; William Big Spring Demand for Freed-Eisemann Spring demand for radio sets and accessories is splendid, according to Charles Abel, vice-president and general manager, and Harold Hawkins, sales manager, of the pioneer radio jobbers, Syracuse Auto Supply Co., Syracuse, N. Y., on a recent visit to the Freed-Eisemann factory, Brooklyn. They reported that the new Freed-Eisemann 26-inch cone speaker is particularly successful among their customers in central New York State. Creating a Demand for Finest Music {Continued from page 40) victim of no atmospheric conditions; this is the phonograph. Toward it already are looking the musically intelligent people of this country, for despite the extraordinary blindness and apathy of dealers, news of the great improvements which have been made during the last three years has penetrated to the public mind. Else how explain Victor's forty-seven million dollar business during 1927? But not half enough is being done. Dealers are still wasting their time in crying over the change in public taste. Certainly taste has changed; but whose taste? The taste of those who bought dance music and yelled for jazz is by no means even now being satisfied by radio; but a good part of the sales of jazz records is now undoubtedly lost to radio. That much is certain. What then is to be done? Plainly the road open to us stretches ahead. We have but to go to the intelligent musiclovers of the country and let them know . . . what still most of them do not know . . . that the phonograph has these things for them. That, and that only, is what we need to do to insure future prosperity. Not a Difficult Task Nor is the task insuperable. It is not even difficult. What is needed, all that is needed, is a new recognition of truth and a new understanding of the facts. No more or less is needed than a recognition by the dealer that he has to look for a new type of customer. But when that new type of customer is ready, and waiting for him, why should he feel bad about anything? During this coming year I intend to talk a lot about the Schubert centennial, about Schubert and his life, about the Victor Valkyr recordings, and about other things of the kind. If no more, at least I shall hope to stir up interest among some who at present have none in these matters. By so doing I shall be helping to bring about that changing of viewpoints which the phonograph industry now calls for . . . and which is all that it just now needs. Congratulations ! Mr. and Mrs. Joseph D. R. Freed are receiving the congratulations of their many friends upon the arrival of a son, who has been named Robert. Mr. Freed is president of the FreedEisemann Radio Corp., Brooklyn, N. Y. The New Veraphonic Vincennes Phonographs Instruments of rarest tonal quality, they incorporate the new Veraphonic principle and important amplifying discoveries of Vincennes engineers. Employing its own individual reproducer, entirely developed in its own laboratories, the Veraphonic offers reproduction of music that cannot be approached by any other mechanical phonograph. The diaphragm used is specially constructed of three concentric layers of MICA, and will not crystallize under vibrations. Housed in a new cabinet— first introduced to the trade by Vincennes— the Veraphonic model illustrated here renders lifelike reproduction and meets the most exacting requirements of music lovers. Valeria Model No. 110 Console finish: Mahogany or Walnut. dimensions: Height 35"; Width 3W; Depth 195^". equipment: Statuary Bronze, including automatic stop. The cabinet design is entirely new — the doors covering the tone chamber slide behind the decorative panels, overcoming the objections sometimes made to swinging doors. The retail price of this Model is only $95.00! Vincennes Phonographs — the Rivoli and Veraphonic lines — retail from $49.50 to $485.00 NINE PEOPLE OUT OF TEN — BLINDFOLDED — C H O O S E THE VINCENNES! THE VINCENNES PHONOGRAPH MANUFACTURING CO. Your territory may be open — write for attractive dealer proposition. VINCENNES, INDIANA