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The Talking Machine World, New York, April, 1928
straiqht answer to all this
"radio talk"
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A. C. or D. C —
Stewart-Warner has them both. Now you can answer enery radio demand ! The time is here to go out and sell! People in your community are waiting to buy.' The biggest radio spring, the biggest radio summer, the biggest radio year is here, this year, for dealers who go aggressively after business!
The industry is alive with talk today. Retailers, wholesalers, manufacturers— everyone is discussing radio and the radio market.
All recognize, in A. C, the basis of permanence and increased demand. All unite on the expanding future for radio.
But through all this talk, there is one note that stands forth pre-eminent in demanding recognition. It goes beyond the mere mechanics of radio.
It gets right down to fundamentals — places a detecting finger upon the one great underlying factor, which, more than any other, will ultimately govern any dealer's permanency and success in selling radio.
That factor is tersely summed up in the answer to this question: "Who is the manufacturer?" Find the right manufacturer! That is the first step. When you find the right manufacturer, you'll have the right radio. You'll have the right proposition. You'll have the right assurance of a lasting connection on which you can safely build.
The Position of Stewart -Warner is unparalleled in the field of radio. Think for a moment. How many of today's trade names in radio predate the birth of broadcasting? How many carry with them a 20-year reputation of stability, achievement, leadership, good will?
How many can point to a history that dates back virtually to the beginning of the automobile? To an experience born of the one great industry which, more nearly than any other, parallels the characteristics of radio?
The name Stewart-Warner — and StewartWarner alone — stands for all these things!
The dealer or jobber who ties up with Stewart -Warner will never have an "orphan" radio on his hands. He will have no unpleasant memories to live down or forget. He can build his business with confidence that he will be selling Stewart-Warner Radios five years, ten years, fifteen years hence.
And, knowing Stewart-Warner's outstanding record in merchandising and advertising, he can depend upon StewartWarner to lead the way with common-sense, intelligent merchandising assistance.
Radio has come to stay. You are in business to stay. And StewartWarner is in radio to stay. Here, then, is the perfect opportunity for a permanent and profitable union.
Our facilities for radio production have again been enlarged. We are looking for more dealers of the right type. You should know about the Stewart-Warner proposition. Don't delay. Write or wire for details today.
20 years in business — 50 million dollars in resources — 4th successful radio year
STEWART-WARNER SPEEDOMETER CORPORATION CHICAGO . U.S.A.
STEWART-WARN E R
^he voice of authority in radio