The talking machine world (Jan-June 1928)

74 The Talking Machine World, New York, April, 1928 Retailer Features Zenith Corp. Closes Rola Loud Speakers an Important Deal Window of H. C. Capwell Co., Oakland, Cal., Turned Into a Miniature Speaker Factory — Attracted Wide Attention The Rola Co. of Oakland, Cal., manufacturer of Rola loud speakers, recently turned one of the show windows of the H. C. Capwell Co., E. F. McDonald, President, Announces Purchase of Patents Covering New Automatic Broadcast Receiver H. C. Capwell Co. Shows How Rola Speakers Are Made of Oakland, into a factory in demonstrating how Rola speakers are made. A realistically painted back drop gave a comprehensive idea of the factory, and one of the girls from the factory sat at a work-table in the foreground winding bobbins, giving life and interest to the display which made it attention-compelling. In the foreground were various types of finished speakers, as well as a cabinet speaker in various stages of construction, with a huge parts board showing all the parts entering into the Rola reproducing unit. This gave the uninitiated a very comprehensive idea of the number of parts and the careful workmanship required in manufacturing the modern radio loud speaker. During shopping hours the window drew a constant crowd, and the radio department of the H. C. Capwell Co. reported a 50 per cent increase in loud speaker inquiries and a number of sales of Rola Cabinet speakers during the week this window, was on display. E. F. McDonald, president of the Zenith Radio Corp., announced several weeks ago that his company had purchased the ownership and control of all patents covering the new automatic broadcast receiver from Harry N. Marvin of Rye, N. Y., and A. J. Vasselli. In announcing this purchase Mr. McDonald stated, "I believe that this automatic is the greatest development since the advent of broadcasting. It will be in the future unnecessary to tune your radio set; just push the button, and the desired station is tuned in automatically. I had hoped that there would be no further radical development or changes in radio. This automatic development, however, is too great to be ignored, and great credit is due to Harry N. Marvin, the original automatic inventor, and to Anthony J. Vasselli who worked along the same lines, simultaneously. "It is hoped that Zenith can be in production of these automatic radio sets by June, but the automatic field, I believe, is entirely too large to be monopolized by one company. It is the intention of the Zenith Radio Corp. to license its competitors under its automatic radio patents." Hinde & Dauch Own Many Large Plants Landay Bros., who recently closed their store at 427 Fifth avenue, New York City, will open a new salon at 581-583 Fifth avenue soon. Through its recent assimiliation of the Thompson & Norris and J. M. Raffel interests, the Hinde & Dauch Paper Co., of Sandusky, now owns and operates twenty-eight individual manufacturing units, grouped in twenty sepa rate plants and located at fifteen strategic points in the industrial section on both sides of the Canadian border, all devoted to the production of fiber shipping boxes and packing materials. North Atlantic coast cities, the Great Lakes basin, the Mississippi and Missouri valleys and the populous centers of the lower Canadian provinces are all served by Hinde & Dauch plants, conveniently situated as to markets and sources of supply. Although there are many smaller fiber box industries which produce fiber packages in almost inconceivable aggregate volume, the Hinde & Dauch Paper Co. enjoys the distinction of being the largest producer of that commodity in the entire world. Feature Freshman in Landay Broadcasts Broadway Stars and Recording Artists Entertain Crowds From Window at Landay Hall— Others to Use Display -One of the most original window display stunts was recently produced by the Charles Freshman Co., in co-operation with Landay Bros., New York music house. This was accomplished when the show window of Landay Hall at Forty-second street and Sixth avenue was decorated to represent a broadcasting h-tudio. A regulation microphone was used in Crowd Viewing Freshman Radio conjunction with the Freshman Equaphase electric radio and phonograph to personalize the appearance of favorite artists and demonstrate the tone quality and volume of the pooular Freshman radio product. Such well-known stars as Guy Robertson and Marie Dayne, now playing in two of Broadway's leading musical productions, appeared. Oscar Grogan, Columbia recording artist, and Frederick Fradkin, Brunswick recording violinist, entertainedthe crowds. It is estimated that 10,000 people witnessed the broadcasting daily, and on Saturday afternoon it was necessary for the police to request Landa3r Bros, to suspend the performance because of traffic congestion. It is planned to use the display throughout the country in co-operation with large music dealers, who, according to officials of the Freshman organization, are booking it as far as six months in advance. Price Increase on Synchrophase Models A. H. Grebe & Co., Inc., New York City and Los Angeles, Cal., have announced a $10 increase in the list price of Synchrophase five and seven-tube receivers. The new price increases, ii is stated, apply only to the battery-ooerated broadcast receivers, and the list price of the newly announced Synchrophase AC-6 table model will remain the same. The Disabled American Veterans Hospital at Liberty, N. Y., has been equipped with a FreedEisemann receiver donated and installed complete by the Freed-Eisemann Radio Corp. of Brooklyn, N. Y.