The talking machine world (Jan-June 1928)

82 The Talking Machine World, New York, April, 1928 THE TRADE IN PHILADELPHIA AND LOCALITY— (Continued from page 80) 'Nuf Said Penn Phonograph Co. 913 Arch St. Philadelphia tion, "Do you play your records on the Orthophonic Victrola?" Those replying in the negative should receive a comparison demonstration in their homes between the old type which they own and the new type Orthophonic. Trilling & Montague Add QRS Cameras Trilling & Montague, well-known distributing firm of this city, recently announced that they have secured the wholesale distribution rights for the QRS motion picture camera and projector for the home. They plan an intensive advertising campaign to interest dealers and the public in this product. David M. Trilling, Harry Montague and J. Lobel, sales manager of the company, recently returned from Chicago, where they attended the wholesale distributors' convention of the Zenith Radio Corp. Visitors to the Trilling & Montague offices have commented on the improved service since a reception room with an information clerk on duty was installed. Attractive programs on alternating Sunday evenings over stations WLIT, of this city, are sponsored by Trilling & Montague. The programs are proving popular. This well known and progressive wholesale firm will soon announce a new line of popular-priced radio receivers, which has been selected after a thorough survey of the new offerings of leading radio manufacturers. Trilling & Montague are well known as distributors of Zenith and Kolster radio, and they are extending a service that leaves nothing to be desired, promising dealers exclusive territory and liberal merchandising and advertising co-operation. Motor Parts Co. Crosley Distributor The Motors Parts Co., radio distributor, 818 North Broad street, this city, has been appointed exclusive distributor of the Crosley radio line in the Philadelphia territory Carl Wilkeriing, head of the Motor Parts Co., is making extensive plans for the distribution of this line during the coming season. News Brieflets An attractive store is being fitted for the. exclusive Columbia dealer, T. J. Dougherty, 1027 Arctic avenue, Atlantic City. E. E. Garrett, who covered the Philadelphia trade for the local branch of the Columbia Phonograph Co., has severed his connection with the concern. Harvey Hortman has opened a new store at 5655 North Fifth street, removing from the old quarters at 5617 North Fifth street, just a fewdoors away. Stricken suddenly while conversing with Harold Cregar of the Philadelphia Victor Distributors, Inc., J. C. Holtby, Sr., father of J. C. Holtby, owner of the Victor Shop in Lansdowne, Pa., passed away from a heart attack on March 16. Vice-President Harry Ellis, accompanied by George Tatem, representative of the Philadelphia Victor Distributors, Inc., 835 Arch street, journeyed to the Harrisburg and Lancaster trade in March. H. R. Baldwin, Victor dealer at Haddon Heights, N. J., is recuperating from an operation for appendicitis. Following the gift of a specially built Victrola to the Peoples Church, of Dover, Del., J. A. Downes sold more than 300 records to the Church. The Victrola was the gift of former President Eldridge Johnson, of the Victor Co., and the Dover dealer was in turn benefited by the sale of the records. A tour of the Victor plant was enjoyed by the Philadelphia Victor Record Sales Club in March. The visitors were conducted over the plant by Miss I. M. Groell, Philadelphia record representative, and then were shown to the Auditorium, where they heard the Quaker City sales representative tell of the advance samples of new recordings and saw a demonstration for the benefit of the dealers. The Victor is being featured at the newly opened branch of the Ludwig Piano Co., in Burlington, N. J., under the able management of Charles Leudeke. William H. Davis is making a special drive on dollar records in his store at 4231 Germantown avenue. An attractive Easter window was made a feature for the sales of the Victor talking machines, RCA and Atwater Kent radios at Ertelt's during the month. Carson's Music Store in the South street section has been giving wide publicity to the Hebrew recordings of the Victor Co. The store at 518 South street is running ads in the Jewish World on the noted Cantors in the record list. Moissi, Noted Actor, a Columbia Artist Columbia's German list for April carries the first American record by Alexander Moissi, reputed to be the most popular actor of Europe, who lately concluded a notable ten-weeks' engagement in New York City. Early during his stay, The Columbia Phonograph Co. secured him under exclusive contract. The present record, coupling the ballad "Novemberwind" and Goethe's "Osterglocken" from "Faust," is a remarkable example of elocution, and should prove of interest to more than native German people. F. A. D. Andrea Gives Trophy for Bowling An attractive trophy, donated by F. A. D. Andrea, will be given to the winning team of the inter-department bowling tournament now in progress among the employes at the Fada radio plant in Long Island City. The tourney started in March and will run through to May, at the conclusion of which there will be a banquet and the presentation of the trophy and other individual prizes. The tournament committee is headed by William Hay, assistant production manager. John Andrea is treasurer and Frank Rampp is secretary, with Charles Davis and Joe Poitras on the bowling committee. Music Fair in Paris Occurs May 12-28 The sixth Salon de la Musique will take place this year on the customary site at the great Paris International Fair, the date set being from May 12 to 28. The importance of this annual display has been universally recognized by exhibitors and buyers, who find the Salon de la Musique a real necessity, affording, as it does, an opportunity of developing business and helping buyers to make selections. Hence it helps to make direct contact between suppliers and customers. Every branch of the music trade is represented at the Salon de la Musique, and foreign traders have found the salon a splendid means of closing new business connections. The offices of the Salon de la Musique are located at 15 Rue de Madrid, Paris, France, where the fullest information will be given on request. Interior of Store Decorated for $6.45 New Andrews and Brand Radio Shop Presents Attractive Interior Despite Smallness of Sum Expended Dallas, Tex., April 5. — The new Andrews and Brand Radio Shop, 327 North St. Paul street, exclusive Atwater Kent dealer, presents an Unusual Interior at Low Cost unusually attractive appearance, and yet $6.45 was the total sum expended on the decoration of the interior of the shop. As can be seen in the accompanying photograph, branches of trees are artistically used for both utilitarian and practical purposes and the display material supplied by the advertising department of the Atwater Kent Mfg. Co. lias also been put to good use. Correcting an Error A paragraph in the March issue of The Talking Machine World gave the impression that Jacob H. Keen, of this city, distributed RCA, Atwater Kent and Magnavox lines. This is incorrect, as Mr. Keen is devoting his activities to talking machine repair parts and Keen portables, and has no working agreement either as distributor or dealer with any of the aforementioned manufacturers. Change of Name The corporate name of the Indiana Mfg. & Electric Co., of Marion, Ind., has been changed to the Case Electric Corp. (Division of the United States Electric Corp.) to conform to the name of Case products. The Case 1928-29 radio receiving sets will be announced around April 15. The regular monthly meeting of the Philadelphia Victor Record Club was held at the Chamber of Commerce ' on April 10 Dorothy Martin of the Victor Co. spoke. Fred and Tom Waring were among the guests.