The talking machine world (Jan-June 1928)

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12 The Talking Machine World, New York, May, 1928 EARS.... the Real AUDACHROME The Chromatic Reproducer " 4 ACCEPT NO IMITATIONS Every Audachrome and every other Audak instrument bears a protective tag like this — your guarantee ! the Instrument that MAGINE yourself a customer, in a music shop — you own a talking machine, but haven't played it much lately — you are not unwilling to buy new records — if the dealer lets you HEAR something that strikes your fancy. Maybe you went in for something else entirely — but while there you hear a marvelously realistic aria or a thrillingly life-like orchestral rendition. You LISTEN — you are impressed — you want that record — because your ear has BOUGHT it for you. The above is exactly what is happening in music stores where dealers, instead of kicking about imaginary public apathy to talking machines, have buckled down to some genuinely constructive selling with AUDACHROME, the splendid new instrument that brings out the last shade of value in each note and phase of the new electrically cut records. AUDACHROME sells the EAR, the hardest buyer of them all. Use this star salesman overtime! The AUDAK 565 FiSth Avenue "Makers of High Qrade Electrical and "THERE ARE SEVERAL REPRODUCERS