The talking machine world (Jan-June 1928)

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the Talking Machine World, Nezv York, May, 1928 13 Record Buyers Sells 'em Trained or Untrained, the Ear Listens in Astonished Pleasure to AUDACH ROME'S Remarkably Faithful Reproduction of Speech and Music AUDACHROME "The Standard by Which Al) Others Are Judged and Valued" Cabinet or Portable — Any Machine Equipped with AUDAK REPRODUCER Is a High Grade Machine . P5 COMPANY New York, N. Y. Acoustical Apparatus for More Than 10 Years" AT PRICES TO SUIT EVERY NEED." They buy perfume through the nose and candy by taste — paper through the sense of touch and novelty post cards by sight — but talking machine records are bought by the EAR, always. ♦ ♦ ♦ Once you realize the fact and the powerful opportunities behind it, you will see th*e advisability of demonstrating with AUDACHROME— simply because AUDACHROME sells the ear as it never was sold before. ♦ ♦ ♦ Jazz or organ recital — light opera or heavy — vocal pieces and difficult combinations of voice and music — all look alike to the interpretative genius of this revolutionary new instrument. AUDACHROME gives back exactly what went into the record — every record ! ♦ ♦ ♦ All the nuances and chromatic shades of heterodyning pieces in a great philharmonic orchestra are reproduced faithfully — every inflection and trick of the human voice — therefore you yourself benefit most when you use AUDACHROME to help you sell your records. ♦ ♦ ♦ Do as other dealers have done. Put AUDACHROME to the acid test — a personal demonstration! Try AUDACHROME on your own EARS and you will immediately realize why all who hear it are delighted. Listen to a few particularly difficult records with low notes, high notes, chromatic complications and the human voice all intermingled. COMPARE the performance of AUDACHROME, that is all we ask. ♦ ♦ ♦ Every AUDACH ROM Eequipped talking machine in your locality keeps its owner in the record market — constantly ! ♦ ♦ ♦ And remember, everyone who hears AUDACHROME wants to own AUDACHROME itself. Another handsome sale and profit for the store ! ♦ ♦ ♦ If you regard this great new sales weapon in its proper light, you may look forward to a handsome increase in your record volume for the coming year. It's just a matter of making the most of your ammunition !