The talking machine world (Jan-June 1928)

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The Talking Machine World, N,ew York, May, 1928 Columbia «h«||i|% Paul WhilemcsM ""l/tj<i Jp <J Columbia New Process Records, with their smooth scratchless surface, and their recording made the new way, electrically, entrancingly capture in record form, the superb artistry of Paul Whiteman. ^ At last, through the medium of Columbia Records, Paul Whiteman can now be heard anywhere, any time, "like life itself." Columbia's "Magic Notes" bring this world famous orchestra into your customers' homes, exactly as if it were playing for each one, individually. ^ The artist who is in a position to choose, turns naturally, as does Whiteman, to the Columbia recording studios and laboratories, because he knows his records will be precisely what his music is. ^ Be ready to tell your customers to "Ask for a Columbia Record of Paul Whiteman." ^ Be prepared to wire your orders for Paul Whiteman's Columbia Records, soon to be announced.