The talking machine world (Jan-June 1928)

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42 The Talking Machine World, New York, May, 1928 Philco Radio Sets and Speakers Will Cover Complete Price Range Philadelphia Storage Battery Co. Buys Murdock Radio Corp.— Gets Patent Licenses— Vice-President J. M. Skinner Discusses Plans Philadelphia, Pa., May 7. — The radio industry has eagerly awaited the formal announcement from the Philadelphia Storage Battery Co., of this city, maker of Philco socket powers, relative to the new Philco set, which has been the subject of many rumors throughout the trade. Official announcement was recently made by the Philco company that it has bought the Murdock Radio Corp. of Chelsea, Mass., one of the pioneer manufacturers of radio sets, and one of the first licensees of the Radio Corp. of America. The Murdock Co. manufactured the Murdock radio set, also head sets and speakers. This new merger followed closely the absorption by Philco of the Timmons Radio Products Corp., of this city, producer of the Timmons Talker. With the merger the Murdock Co. ceases operation, though in the case of the Timmons Co. that business will be continued as a separate unit of the Philco organization. The Philadelphia Storage Battery Co. has also acquired license under patents of the Radio Corp. of America, General Electric Co., Westingho-use Electric & Mfg. Corp. and the Hazeltine Corp. Philco will, therefore, present a new radio set having the benefit of all improvements in radio that have gone before, plus innovations supplied by its own engineering division. The Philco Co. has long been an important factor in the radio industry. These new de Attachment No. 2 KENT ATTACHMENTS "WIN THEIR WAY BY THEIR PLAY." EXCELS IN Value Quality Material Workmanship Simplicity Durability Practicability Reg. U. S. Pat. Off. Noteworthy for Grace Beauty Tone and Execution With its full curved, continuously tapered goose-neck, made of seamless brass tubing, correct in principle, faultless in design, delightfully harmonized and carefully assembled, it is The Latest and Best Device for Playing LATERAL CUT RECORDS on the EDISON DISC PHONOGRAPH Made by F. C. KENT COMPANY, Irvington, N. J. Manufacturers of Tone Arms and Sound Boxes vclopments, with a hint of development to come, presage the still further growth of this already large organization. James M. Skinner, vice-president of the Philadelphia Storage Battery Co., in commenting on the new plans of the company stated: "Our company is the largest manufacturer of radio power in America. Wc are proud of our products and proud of the reputation we have built up with jobbers, dealers and the public. For years we have had many insistent queries asking why we did not produce a radio set in view of our having such extensive laboratory and research facilities plus our complete understanding and knowledge of the radio market. "We have had the production of a radio set in mind for the last three years. In fact, Philco engineers and our research laboratory have been perfecting what I can say is one of the most important developments in the radio set since the invention of the AC tube. We are laying great stress on patents we have been holding for some years covering rectification, power control, etc., and expect to be a big factor in the radio industry. Any one hearing our set is bound to revise his idea of radio performance. We are getting out a complete line of radio receiving sets and speakers, the Philco sets to be built into our own furniture models. Philco sets will cover every price range, and are going to be sold only with genuinely tested RCA tubes. "Our designs are novel, differing from anything hitherto seen in radio. These designs are the result of the combined judgment of twenty-four of the most prominent furniture designers and interior decorators. Among them I may mention Hollingsworth Pearce and Albert Carl Mowitz, two of the world's foremost designers. Our designs profited by a survey we made among American housewives. "The Philco set has no batteries, no liquids, no outside attachments. Its distribution will be nation-wide. We have vast production resources and a huge sales organization, and these will be enlisted in marketing the product. We now have twelve central points of distribution and eighteen branch offices, these to be increased as the season advances. It is our purpose to help stabilize the industry and deal generously with jobber, dealer and the public." Outside of the radio field, the Philadelphia Storage Battery Co. is famed for its diamond grid starting batteries for automobiles, and its batteries are standard equipment on American battleships. The Philco name is well known not only in trade circles, but through national advertising, and the Philco Hour, with its nation-wide hook-up, is known in probably every home in the nation. The officers of the company are Edward Davis, president; James M. Skinner, vice-president; John S. Thomas, treasurer, and Edward S. Peyton, secretary. Okeh Race Record Supplement Praised The Okeh Piper, issued by the Okeh Phonograph Corp., New York City, listing the latest releases of race records, contains in the April number three interesting short stories, in addition to amusing and eye-arresting picturizations of the record titles. This novel form of record supplement has aroused much interest, and dealers catering to the race trade have praised the supplement in no uncertain fashion. Among the records featured in last month's issue were: "Dead Sea Blues," sung by Blue Belle, '"Taint None O' Your Business," by Butterbeans and Susie, and several others. Adds to Line Rolf Winters, music dealer of San Anselmo, Cal., has discontinued the exclusive Wurlitzer agency and now carries a wide line of talking machines, radios and other musical instruments