The talking machine world (Jan-June 1928)

The Talking Machine World, New York, May, 192t! 115 CONSTRUCTIVE ARTICLES IN THIS ISSUE OF THE WORLD Ready Reference far Salesmen, Dealers and Department Heads Smoked Glasses (An •3 !5 •'• -2 3 S3 3 3 3 -3 3 3 3 3' 3 3 3 >3 3 3 3 ■? 3 -33'3 3 2 Scrap Your Editorial) 3 Sets Record Sales Quota 4 Strock's Price Plan Wins Customers . . 8 Profit Winning Sales Wrinkles 14 Selling the Latin-American Market . . 10 Know Your Radio Line to Build Retail Success 24 Money-Making Suggestions for Ambitious Merchants 26 Operation of AC Tubes and Socket Power in General 28 How the Radio Corporation of America Advertises to Country Buyers. . 34 Last Minute News of the Trade. 34a to 34d Price Maintenance Again to the Fore 34b Utilitarian Value of Radio 34b Compromise on Copyright Legislation 34b An Interesting Radio Experiment. . 34b Additional Dealer Profits 34b Record Sales Gain 34b Good Trade Publicity 34b The Hustler Wins 34b A Few Merchandising Ideas That Increased Profit 35 Advertising's Part in Developing the Radio Industry 36 Creating a Record Demand for the Finest Music 40 Oscar Getz Makes Observation Based on Ten Thousand Mile Trade Trip . 50 The Newest in Radio 89-90 In the Musical Merchandise Field. A Department Devoted to the Activities of the Makers and Sellers of Small Musical Instruments .... 105-106 With the Music Publishers 107-1 10 Latest Record Bulletins 112-115 CORRESPONDENCE FROM LEADING CITIES Kansas City, 37 — Milwaukee, 56 — Cincinnati, 58 — Pittsburgh, 67 — Boston, 72 St. Louis, 74 — Philadelphia, 76-82 — Minneapolis and St. Paul, 83 — Richmond, 83 Buffalo, 84 — Los Angeles, 86 Baltimore, 88 — Cleveland, 96 — Detroit, 96 — Chicago 97-99. Night Time Is Love Time — Fox-trot, Nixon's Royal Flush Orch. 594 When — Fox-trot Andy Richards and His Orch. How Long Must I Wait for You? — Fox-trot, Nixon's Royal Flush Orch. 595 In the Sing Song Sycamore Tree — Fox-trot, Terry's Ramblers I've Got Somebody Now — Fox-trot, Nixon's Royal Flush Orch. 596 Rain or Shine — Fox-trot, Ted Parker and His Troubadours On the Vagabond t rail — Fox-trot, Hal Stuart and His Gang 597 Ol' Man River— Fox-trot, Ted Parker and His Troubadours Sentimental Baby Hal Stuart and His Gang 598 When You Played the Organ and I Sang .the Rosary — Waltz Jack Shay's Play Boys In a Little French Cafe — Waltz, Hal Stuart and His Gang 599 So Long — Popular Vocal Cris Patterson I'm Leaving You — Popular Vocal. . .James Anderson 600 Just a Waltzing Melody — Popular Vocal, James Anderson Together — Popular Vocal Cris Patterson 1177 The Sinking of the Submarine S-4 — Old Time Singin' and Playin' Henry Graham Give My Love to Nellie, Jack — Old Time Singin' and Playin' Godfrey Borton 1178 The Fatal Wedding— Old Time Singin' and Playin' ...John Carpenter Sourwood Mountain — Old Time Singin' and Playin' John Carpenter 1179 Weeping Willow Tree — Old Time Singin' and Playin' Riley Wilcox The Broken Engagement — Old Time Singin' and Playin' Riley Wilcox 1180 Bringing in the Sheaves — Old Time Sacred Singing Southland Sacred Quartet How Wonderful Heaven Must Be — Old Time Sacred Singing Southland Sacred Quartet 1181 Midnight Special Blues — Race Record — Vocal Blues --Big Boy Woods Dark Cloudy Blues — Race Record — Vocal Blues, Big Boy Woods 1182 Bugahoma Blues — Instrumental Blues — Race Record "Corky" James and His Blackbirds Canned Heat Blues — Instrumental Blues — Race Record The Alabama Jazz Pirates 1183 I'm on My Way to a Great City — Race Record — Sermon, with Singin' Rev. J. F. Forest A Witness for Jesus — Race Record — Sermon, with Singing Rev. J. F. Forest Columbia Wholesalers Open Kolster Accounts Officials of Baltimore Distributing Firm Report Many Applications for Kolster Franchise — Combination in Demand Baltimore, Md., May 8. — Columbia Wholesalers, Inc., report business as very gratifying. "Among the features of the Spring sales campaign," said Wm. H. Swartz, vice-president, "that are bringing remarkable results may be included our extensive broadcasting of Columbia records and Columbia-Kolster reproduction over a number of broadcasting stations throughout the territory. Unquestionably this is a very fertile form of sales promotion and dealers universally appreciate what we are doing to help their sales. Use of the wonderful Columbia-Kolster combination in the playing of records at the store door is not only stimulating the sales of records very materially, but evidently creating a desire of ownership for this machine, as sales of the model 900 are showing remarkable results. "These forms of sales promotion, as well as a fortunate combination of real hits on Columbia records, with, of course, the tremendous interest in the new series of Two Black Crows as a leader, have made our business for the Spring months look very promising indeed." L. L. Andrews, president of Columbia Wholesalers, reports that the addition of Kolster radio has greatly strengthened the radio department. A surprising number of strong accounts have applied for the Kolster franchise, as it is evident that practically all Columbia dealers will specialize on Kolster radio for the coming season. During the past several weeks the following Kolster dealers have been appointed: Boggs Rice, Inc., Bristol, Va.; Augusta Furniture Co., Staunton, Va.; Hobbie Bros., Roanoke, Va. ; Fulwiler Hill Co., Roanoke, Va.; Seagle Bros., Pulaski, Va.; Wilson's, East Radford, Va.; Miller's Music Store, Harrisonburg, Va.; St. Charles Supply Co., St. Charles, Va.; Pennington Hardware & Furniture Co., Pennington Gap, Va.; Scott & Carmichael, Fredericksburg, Va., and the Iroquois Electric Co., Washington, D. C. Consistent Kolster advertising and fine weekly broadcasting by Kolster is making sales of Kolster sets easy in this territory. Brunswick Salon Has Anniversary — t Brunswick Recording Artists Give Recital in Warerooms of Fifth Avenue Establishment on Third Anniversary i The third anniversary of the Brunswick Salon, Fifth avenue and Fifty-third street, New York City, of which Chester Abelowitz is proprietor, was fittingly observed on April 26 with a recital of Brunswick artists which was attended by approximately 250 patrons of the establishment. Edward R. Strauss and H. Emerson Yorke, of the New York headquarters of the Brunswick Co., were present, the latter acting as master of ceremonies. Chester Abelowitz and his staff welcomed the guests and Mr. Abelowitz made a short address of welcome. Among the artists who entertained were Marie Morrisey, contralto, well-known concert artist; Frederick Fradkin, violinist; the Ritz Quartet from "Funny Face," the record-breaking musical show; Zelma O'Neal, comedy star of "Good News," and Vincent Lopez and His Orchestra, who concluded their share of the entertainment with a semi-classical arrangement of "Alexander's Ragtime Band." Refreshments were served during an intermission in the program and at the conclusion of the recital a Brunswick recording made by one of the artists participating in the recital was presented to each guest. Interesting Booklet A handy manual entitled "The Gateway to Better Radio," has been issued by the American Mechanical Laboratories, Inc., Brooklyn, N. Y., manufacturer of the Clarostat and other radio products. There are thirty-two pages of practical radio information, profusely illustrated. RMA Directors Nominate Officers Board Nominates Major Herbert H. Frost for Presidency — Other Nominees — Adopt Important Patent Plans At a meeting of the board of directors of the Radio Manufacturers' Association at Buffalo, on May 3, Major Herbert H. Frost, of New York, the first president of the RMA, was nominated by the board for another term, to suceed President C. C. Colby for the ensuing year, there being a one-year tenure in the presidency. Other nominations for the roster of officers to be elected in June were: First vice-president, V. W. Collamore, of Philadelphia; second vice-president, Morris Metcalf, of Springfield, Mass.; third vice-president, L. E. Noble, of Buffalo, and John C. Tully, of Chicago, treasurer. Among the actions taken by the RMA board at this meeting were the adoption of a plan for interchange of patents by manufacturers, adoption of a proposed new constitution and by-laws for the Association, and final plans for the Fourth Annual RMA Convention and Trade Show. The patent interchange plan and the new constitution and by-laws will be presented to the RMA membership in June. Plans for closer affiliation between the music and radio industries were also considered with a view to developing the common interests of the music-radio dealers and co-ordinating the annual conventions in 1929 of the RMA and Music Industries. Incorporation Scientific Laboratories, Inc., has been incorporated in Wilmington, Del., with a capital of $100,000, for the purpose of dealing in musical, radio, phonographic and other instruments.