The talking machine world (Jan-June 1928)

77j.-? Talking Machine World, New York, June, 1928 37 S All Kellogg Models Priced Complete with Kellogg A-C Tubes Mod I 517 with Chassis "A" and A ir Column reproducer. $775 (Phonograph "Pick-up" extra) Model 514 with Chassis" A"and Air Column reproducer, $49i (Phonograph "Pick-up" extra) J Model 519, Chassis "B", Cone type reproducer, $275 Model 516 with Chassis "A" and Air Column reproducer, $375 Radio Also at $225 A beautiful burl walnut consolette. Model 518 with Chassis ' B" but without reproducer. A value that will make a spectacular Leader for the Kellogg Line. """""IlliJ Selling Records to the Collegians (Continued from page 8) In nearly every instance these dealers have run tie-ups and have been enthusiastic over the results. Recently Columbia has added to its college advertising schedule several of the college magazines — "the comics," so that the Columbia message is read by the students of some twenty colleges and universities. In addition to stimulating the sales of Columbia products, results beneficial to the entire record industry have been obtained. Prior to the advertising done by this company, a few college periodicals, the Michigan Gargoyle and the George Washington Ghost among them, conducted a record review column. Since the Columbia advertisements began to appear, many more magazines have added this feature. All makes of records are reviewed, and renewed interest in phonographs and records is being built up thereby. One of the members of the advertising department of the Columbia Phonograph Co., when asked concerning the results of the campaign, stated that it is too early to draw any extensive definite conclusions as to the results obtained. That the advertising does pay is attested by some dealers — others are uncertain. The Columbia Co. does believe, however, that dealer co-operation and student interest has been quickened wherever the advertising has appeared for a length of time sufficient for it !o take hold. A number of talking machine dealers who are located adjacent to colleges when queried as to the student trade have informed The Talking Machine World that this market is a fertile one for certain types of merchandise. Portable phonographs are favored over all other models of talking machines and radio receivers, and records also form a considerable item of the sales made to students. In every instance popular recordings far exceed other classes of records, some dealers stating that the percentage of popular records is 85 per cent of all records sold to students. RCA Campaign on the New Radiola 18 A window display campaign is now being conducted on the new Radiola 18 by the Radio Distributing Corp. of Newark, N. J. The contest is open to all RCA authorized dealers in the Radio Distributing Corp.'s territory. Max H. Kirch, president of the organization, recently addressed a letter to dealers and newspapers in New Jersey promoting the sale of the new RCA Model 105 loud speaker for use by the newspapers in all announcements of important news and sport events now being broadcast regularly. Radio Broadcasts Aid Victor Record Sales Two national radio broadcasts of the past month were used by Victor dealers to stimulate the sales of records and instruments. The first of these was the Victor Herbert program given on May 24 over station WEAF and twenty-nine other stations under the auspices of the American Society of Composers, Authors and Publishers. The second broadcast featured Gene Austin, exclusive Victor artist, in the Maxwell House Hour on May 31 over a network of thirty-six stations. The Victor Co. provided dealers with a special window poster featuring the Austin broadcast and Austin records and in a letter urged dealers to tie up. Plan the Annual Los Angeles Radio Show Trade Leaders Plan to Hold Exposition on Greatly Increased Scale Over Last Year — Many Interesting Features Los Angeles, Cal., June 6. — Radio trades leaders of the Southwest are engaged in preparing the Sixth Annual National Radio Show Beautiful, to be held in the Ambassador Auditorium, here, September 2 to 8, on a considerably increased scale over that of last year, according to announcement by A. G. Farquharson, secretary of the Radio Trades Association of Los Angeles. With every booth in the auditorium subscribed, plans are now under way for disposal of space in a large auditorium annex to be erected adjacent to the permanent building. This method of increasing the space of the exposition was followed last year with great satisfaction to all concerned, according to Waldo T. Tupper, managing director, who is well known here in connection with his activities in promoting radio shows. Various methods of merchandising radio to the Southland now are being worked out, Mr. Tupper stated. The crowds this year are expected to be attracted through display of scientific devices, rather than through entertainers, it was said, although entertainment, as always, will be one of the important features of the show. Extraordinarily beautiful booths will be constructed especially for the approaching radio show. Trie show is expected to create great additional interest in radio throughout Southern California and Arizona. Its sales effect has been noticed immediately on previous occasions, according to California dealers, and every effort, it is said, will be made to intensify that success.