The talking machine world (Jan-June 1928)

The Talking Machine World, New York, June, 1928 Excelsior Co. Is in New Modern Home Excelsior Auto and Battery Co., Harrisburg Mohawk Distributor, Erects New Building and Increases Business Capehart House Organ Makes Its Appearance The Orchestrope Amplifier Contains Wealth of News and Information Regarding Coin-Operated Phonograph Making Metal Table for Victor Portables « Robert Findlay Mfg. Co., Maker of Radio Tables, Enters Talking Machine Field With a Table for Portables The Robert Findlay Mfg. Co., New York City, which is well known in radio circles through its various metal console tables for RCA, Atwater Kent, Kolster, Crosley and other standard makes, has now entered the talking machine field. The new product is a metal table to support the new Victor 2-S5 portable and is produced in an artistic combination of colors. It is an innovation among talking machine products and is designed to materially increase portable sales. Cabinet for Portables Frederick Schwartz, president of the company, states that the new table will be merchandised entirely through Victor distributors and dealers. It is reported that Victor distributors have enthusiastically co-operated in the merchandising of the new product. Sparks-Withington $1,000,000 Issue Manufacturer of Sparton Radio to Create a New Issue of $1,000,000 of 6 Per Cent Convertible Preferred Stock Stockholders of the Sparks-Withington Co., Jackson, Mich., maker of Sparton radio receivers, met on May 31 and approved the proposal to create a new issue of $1,000,000 of 6 per cent cumulative convertible preferred stock of $100 par value. It was also voted to eliminate the present authorization of 10,000 shares of 7 per cent cumulative stock. Captain William Sparks, president of the company, in his letter to stockholders, stated that the firm's business had greatly expanded during the past two years and is increasing. It was planned to offer the new stock to shareholders of record as of May 31. It is understood that the outstanding $184,300 of 7 per cent preferred stock will be retired and the new 6 per cent issue, which is convertible share for share into common stock until 1933, will be offered to all shareholders of the company at par. The Sparks-Withington Co. has arranged with W. E. Hutton & Co. to purchase all unsubscribed stock. A. L. Autrey has been appointed manager of the Oklahoma Music Co., at Okemah, Okla. Harrisburg, Pa., June 5. — The Excelsior Auto & Battery Co., distributor of Mohawk-American radio receivers and speakers and automotive electrical supplies, of which H. L. Myers is proprietor, recently erected a new building at Seventeenth and Derry streets, this city. The structure has an eighty-foot frontage on one of the most prominent streets in the city. The New Home of Excelsior Auto & layout is unique and, as it faces two streets, a private alley and an open space, it practically occupies a miniature block of its own, which permits wonderful daylight illumination. The construction is of brick, steel and concrete and is modern in every respect, being entirely fireproof with a sprinkler system installed. At the present time the building is one story in height with a basement, which is used for storage purposes, but a concrete floor forms the roof, in preparation for an additional story to be erected later. Mr. Myers states that in the few months during which the new quarters have been occupied business has increased over 50 per cent. Incorporated The Pearl Singer Music Co., Mt. Vernon, Ore., has been incorporated with a capital stock of $2,000. The first issue of the Orchestrope Amplifier, house organ published by the Capehart Automatic Phonograph Corp., Huntington, Ind., made its appearance a few weeks ago. The publication, which is in newspaper form, is named for the Orchestrope, the automatic, electrically operated phonograph, which the firm manufactures and which is gaining widespread distribution through the country. The Orchestrope Amplifier contains a wealth of news and information for the music-radio dealer who is interested in the sales possibilities of coin-operated automatic instruments. On the first page of the publication appears a picture of the Capehart factory, and Battery Co. the executives of the company, including J. W. Caswell, president; H. E. Capehart, vice-president and general manager; Winifred Runyan, secretary^treasurer; J. E. Broyles, general sales manager; E. O. Hobbs, sales promotion and advertising manager, and T. W. Small, chief engineer. Seventeen Capehart district managers are already in the field and have opened district offices at strategic points throughout the United States. After a thorough training at the factory on sales plans and policies, as well as factory experience with the mechanism of the Orchestrope, these men have gone into the field to organize their districts and man their territories. The Orchestrope is described in detail in the publication, several views of manufacturing processes are shown, the district managers are pictured and listed, and in addition there are named a large number of music dealers who have added the Capehart Orchestrope to their line of merchandise. ELECTRADikc