The talking machine world (Jan-June 1928)

(Continued from page 1) Smooth Volume Control Smooth, positive, uniform control of volume — Philco has solved the problem. You can gradually reduce the Philco tone to a whisper, then step it up to full intensity — and you do it all with the volume knob alone. No detuning— you don't touch the tuning dial; no interference with Philco tone quality or selectivity — and still perfect control of volume. A Range Control An exclusive Philco feature which permits the separation of strong overlapping local stations, in cities like Chicago, New York and elsewhere. Powerful local stations may be confined exactly to their high point on the dial, separating them clearly from nearby local stations of equal or greater power. Four Condensers This, plus new and startling developments in the design of the radio frequency circuit, means a maximum of amplification and remarkable selectivity, actually making possible eight-tube performance with six tubes. And fewer tubes always mean less expense, less trouble, reduced service and, of course, purer tone quality. No Bothersome AC Hum Philco has done away with the annoyance of the characteristic AC hum so well that the keenest ear can scarcely detect it, even when the set is silent. One Dial — Illuminated All the convenience and simplicity of illuminated one-dial operation is available to the Philco user. The four tuning condensers are counter-balanced and mounted on a one-piece drawn steel casing. 1^ PHONOGRAPH JACK —built in. A socket on the dial plate into which an electric pick-up for phonograph records may be inserted, thus using the audio power tubes of the Philco for reproduction. Greater enjoyment from a phonograph than you've ever had before. then-NEUTRODYNE-PLUS! That perfect tone quality — genuine RE-production of the original sound waves combined with distancegetting and selectivity. We have already made private tests before impartial and critical listeners. They have been amazed, delighted and mystified. At a Price ! Philco has managed to produce its super-quality set in exquisite furniture models at surprisingly moderate prices. But more important still, we have put the same identical chassis in radio metal cabinets to sell at popular prices. Every feature that makes Philco .the outstanding set of the year is contained in the lower-priced models as well as in the highest -priced cabinet. VIVID COLOR! Table Models— Exquisitely Decorated by Hand Exquisite colors to meet the trend of the day. Four stunning table models that will captivate the women, and will harmonize perfectly with the color schemes in the homes of today. Labrador Gray, a beautiful neutral shade reminiscent of the misty hills of northern coasts. Nile GrCCfl, a soft gray-green with just a touch of blue. Created by one of the country's leading decorators. Mandarin Red, beautifully toned and shaded, and will add warmth and brightness to any room. Rich Furniture Brown, warm, rich and shaded in two tones. Classic design with bezel plate in antique bronze. Color in the home is the popular demand of the day. Women particularly insist upon color to harmonize with individual plans of home decoration. Philco, in presenting these special radio metal Table Models in color, exquisitely designed and hand-decorajted, is giving radio Dealers the opportunity to reap the profits which lie in this strong, popular trend. Furthermore, by eliminating the wood and designing a cabinet of this radio metal, we are able to give the public the same Philco Set at about one-third the price of our furniture models. The one great outstanding radio value of the season! Mail the coupon on the last page of this announcement and get all the details and the full descriptive literature. The Console This Console Model is a masterpiece of dignified and artistic design. A modern conception of Louis XVI period by Hollingsworth-Pearce and Albert Carl Mowitz. Selected walnut panels, handsome satin finish, painstaking construction. Contains the Radio Receiver, Power Supply, Buirt-in Aerial and Console Grand Speaker. (Continued on next page, last column)